This Chapter from The Art of War details Jiang Taigong's advice to King Wu on inspiring troops. Taigong emphasizes three key virtues for a general: ritual (observing the same hardships as soldiers), physical endurance (sharing their physical burdens), and desirelessness (foregoing personal comforts). By embodying these virtues, a general fosters a strong bond with the troops, motivating them to extraordinary bravery and loyalty. This shared experience breeds unity and commitment, ultimately leading to superior performance on the battlefield.