The Artisan CEO

On this episode, we’ll be talking about email lists. They seem to be spoken about as an absolute necessity for small business owners, so today, we’ll be exploring whether or not that’s true, talking through the purpose of a list, so you can decide whether or not it’s time to start collecting email addresses from your audience members.

Resources mentioned:

• Brand Photography Academy
• Abby Grace Shop
• Rachel Hudgins Photography
• Sarah Bradshaw Photography
• Season 1 Wrap-Up: Here’s what I’ve learned
• Biossance
• Cal Newport
• Ashlyn Writes The Perfect Welcome Sequence
• Mailchimp
• ActiveCampaign
• Convertkit
• Flodesk (Get 50% off your first year using this link)*
• FG Funnels*
• Trello
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about burnout- how you got there, why you and I both know you can’t stay there, and how to get out of it. We’ll be walking through several steps you can take to galvanize your work and your soul back to a place of inspiration and creativity, and how to avoid getting there in the first place in the future.

Resources mentioned:

• "Job burnout: How to spot it and take action" from the Mayo Clinic
• Season 2 Episode 2: CEOs Don’t Do Coffee Runs- Knowing When to Outsource
• Season 1 Episode 10: Six SOPs That'll Save Hours of Time
• Getaway
• VRBO
• Airbnb
• abbygrace.co/podcast

On this Top 5 episode, I’ll be sharing the five best business books I’ve read, why I'd recommend them for you, and the impact they’ve had on my own business. You’ll also get a peek at what’s next on my reading list, in case you care to tag along for the journey!

My Top 5 Books:

1. Deep Work by Cal Newport*
2. Seven Habits of Highly Effective People by Stephen Covey*
3. Creativity, Inc. by Ed Catmull* 
4. Rest by Alex Soojung-Kim Pang*
5. Traction ​​by Gino Wickman*

Resources mentioned:

• Brand Photography Academy
• Season 2 Episode 5: The most valuable 30 minutes of every week
• Season 2 Episode 1: Yes, You DO Need Office Hours- Here's How to Do It
• Lovemarks by Kevin Roberts*
• Profit First by Mike Michalowicz*
• Atomic Habits by James Clear*
• Give & Take by Adam Grant*
• Abby’s Instagram
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about the single most profitable chunk of time we spend on the business every week- and no, it isn’t spent pitching. 

We’ll be covering exactly how we spend the half hour block and how you can implement the exact same process to make a dent on those big dreams that’ve been sitting on the back burner for months… maybe even years.

• Season 2 Episode 2: CEOs Don’t Do Coffee Runs- Knowing When to Outsource
• Traction by Gino Wickman*
• Trello
• abbygrace.co/meeting
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about how to send and receive fewer emails, which is music to the ears of anyone with an inbox that gives them anxiety. 

We’ll be covering the two tools I use that not only slash the number of emails we receive, but also serve our clients better than we possibly could have done when trying to run everything out of the inbox.

Resources mentioned:

• Traction by Gino Wickman*
• Season 1 Episode 10: Six SOPs That'll Save Hours of Time
• Client Welcome Guide Template by Abby Grace
• Calendly
• Loughborough University study
• UC Irvine study 
• Season 2 Episode 3: Want to Book More Travel Shoots? Here's Your Roadmap
• A World Without Email by Cal Newport*
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about how to get booked for travel shoots. 

We’ll be covering marketing to other geographical locations and how to jumpstart your roster of travel clients, and I’ll be answering the question “how do I get clients to commit to flying me out, on top of my session fee?”

Resources mentioned:

• Season 1 Episode 9: Being So Good They Can't Ignore You
• Season 1 Episode 12: Ditch the Social Media Hamster Wheel
• Brand Photography Academy
• Season 1 Episode 6
• Influence: The Psychology of Persuasion by Robert Cialdini*
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about outsourcing, and why it’s time to fire yourself from some of those tasks that are currently taking up valuable real estate on your to-do list. 

We’ll be covering the 5 signs that it’s time to hire out, and I’ll be answering the question “what is the actual cost in hard dollars to insist on doing everything yourself?”

Resources mentioned:

• Recency Bias Wikipedia page
• Negativity Bias Wikipedia page
• Ashlyn Carter of Ashlyn Writes
• Season 1 Episode 5: Branding 101
• Season 1 Episode 10: Six SOPs That'll Save Hours of Time
• abbygrace.co/podcast

On this episode, we’ll be talking about why you need consistent office hours, even if you’re a photography business of one and you work from home 90% of the time. 

We’ll be covering both the professional AND the personal necessity of predictable work hours, and I’ll be answering the question “how do I get my clients to respect my schedule?”

Resources mentioned:

• Rest by Alex Soojung-Kim Pang*
• Boomerang App
• Voxer
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

What a ride it’s been over the last couple of months! This officially marks the end of season 1 of The Artisan CEO, and I’m not even close to being done!

Let's round things out with a flourish- I'm sharing four lessons I’ve learned from working on this first season of the podcast.

I’ll be working on the next set of episodes over this two week break, so if there’s a specific topic you’re hoping I’ll cover next season, I’d love to hear from you- head on over to Instagram and find me @abbygracephoto- send me a DM and let me know what’s driving you crazy within your business right now.

For more resources, head to abbygrace.co/podcast

On this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media. Remember when the Meta platforms experienced a massive outage in November 2021? Millions were left disconnected from their followers, friends, and family. It highlighted the risks of relying solely on one platform for communication and marketing. We'll be going through Julie Chenell's four buckets of external traffic: Search, Social. Relationship, and Paid and how those apply to your business.

Resources mentioned:

• Season 1, Episode 7: If I Were Starting Over...
• Julie Chenell: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads
• abbygrace.co/podcast