On this episode, we’ll be talking about outsourcing, and why it’s time to fire yourself from some of those tasks that are currently taking up valuable real estate on your to-do list. 

We’ll be covering the 5 signs that it’s time to hire out, and I’ll be answering the question “what is the actual cost in hard dollars to insist on doing everything yourself?”

Resources mentioned:

• Recency Bias Wikipedia page
• Negativity Bias Wikipedia page
• Ashlyn Carter of Ashlyn Writes
• Season 1 Episode 5: Branding 101
• Season 1 Episode 10: Six SOPs That'll Save Hours of Time
• abbygrace.co/podcast

On this episode, we’ll be talking about why you need consistent office hours, even if you’re a photography business of one and you work from home 90% of the time. 

We’ll be covering both the professional AND the personal necessity of predictable work hours, and I’ll be answering the question “how do I get my clients to respect my schedule?”

Resources mentioned:

• Rest by Alex Soojung-Kim Pang*
• Boomerang App
• Voxer
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

What a ride it’s been over the last couple of months! This officially marks the end of season 1 of The Artisan CEO, and I’m not even close to being done!

Let's round things out with a flourish- I'm sharing four lessons I’ve learned from working on this first season of the podcast.

I’ll be working on the next set of episodes over this two week break, so if there’s a specific topic you’re hoping I’ll cover next season, I’d love to hear from you- head on over to Instagram and find me @abbygracephoto- send me a DM and let me know what’s driving you crazy within your business right now.

For more resources, head to abbygrace.co/podcast

On this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media. Remember when the Meta platforms experienced a massive outage in November 2021? Millions were left disconnected from their followers, friends, and family. It highlighted the risks of relying solely on one platform for communication and marketing. We'll be going through Julie Chenell's four buckets of external traffic: Search, Social. Relationship, and Paid and how those apply to your business.

Resources mentioned:

• Season 1, Episode 7: If I Were Starting Over...
• Julie Chenell: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads
• abbygrace.co/podcast

On this episode, we’ll be talking about a topic that often sends shivers down the spine of many creatives: numbers. Numbers aren’t your enemy, even when you’re an artist and feel like your work is on the opposite end of the spectrum from the math side of things. The less afraid you are of facing the numbers, the better you’ll be able to predict your income, know when to course correct (and HOW to do that), and make decisions that will have the biggest payoff, instead of clinging to the “hope for the best” strategy that might end up leaving you… well, you know what they say about good intentions.

Resources mentioned:

• Brand Photography Academy
• Season 1, Episode 10: Six SOPs That'll Save Hours of Time
• abbygrace.co/podcast

On this episode, we’ll delve into the world of streamlining your business operations through the power of Standard Operating Procedures. I'll be sharing some personal anecdotes and practical insights to help you implement SOPs in your own entrepreneurial journey.

Resources mentioned:

• Deep Work by Cal Newport*
• Brand Photography Academy
• Honeybook (get 50% off your first year with this link!)*
• Wave Accounting
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about what it takes to become "so good they can't ignore you." I’ve invested a LOT in photography & business education over the years-cumulatively, we’re talking tens of thousands of dollars. Why? Because courses and coaching, even books, they’re all ethical forms of shortcuts! This has lead me to refuse to accept “good enough” as good enough, and to become a forever student. 

Resources mentioned:

• Season 1, Episode 7 - If I Were Starting Over...
• Primed To Launch by Ashlyn Carter
• Offer Cure by Funnel Gorgeous
• Brand Photography Academy
• Top Performer course by Cal Newport
• So Good They Can’t Ignore You by Cal Newport*
• Deep Work by Cal Newport*
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, I chat with Dennah Renee, good friend of mine and on-set assistant for my travel shoots. She’s been a business owner for over 3 years and is in the process of transitioning into brand photography full time joining Brand Photography Academy in March of 2021. Before that, she had experimented with doing some headshots, but she didn’t know how to get the results she knew were possible. We’ll talk about some of Dennah’s challenges and shifts and how BPA helped her business grow. We’ll go into some depth with pricing and how to respond when people ask for discounts and how to start thinking as a CEO rather than an artist.

Resources mentioned:

• Dennah Renee Photography
• Brand Photography Academy
• abbygrace.co/podcast

On this episode, we’ll explore the question: "If I had to start my business from scratch, how would I do it?" This question becomes especially relevant in a world where digital assets, like social media followings, can vanish overnight. I share personal insights and experiences from a dozen years in the business, emphasizing the importance of a strong foundation over fleeting success.

Resources mentioned:

• Brand Photography Academy
• Pre-Shoot Questionnaire
• abbygrace.co/podcast

On this episode, we're diving into a pivotal moment in my career journey – the transition from wedding to brand photography. I'm sharing my accidental foray into brand photography, sparked by a friend's need for cohesive website images. Initially a side offer, it eventually turned into my full-time profession through the strategic use of beta clients to build my portfolio and establish expertise.

Resources mentioned:

• Season 1, Episode 5: Branding 101
• abbygrace.co/podcast