In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:

1. Kevin - What is the best day and time to post my blog posts to get the most views? 

2. Sandy - I have 2 different businesses. One where I offer naturopathy services and another one where I offer health supplements. Should I have one or two websites? 

3. Gary - I’m a therapist who works with men. What name should I use for my Facebook page- my own name, my business name, or another name?

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/20

In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:

1. Louise - I know one is supposed to create a free offer as an incentive to get people to sign up for an email list. I’m really stuck on what to create. I have a health coaching practice and I don’t have a niche. Can you provide any suggestions?

2. Matti-  What are the essentials that I need to be aware of when I want to start contracting other counsellors to work for me? How do I best attract suitable people for contract work? 

3. Frances -I’ve heard there is a difference between marketing activities or tactics and marketing strategy. Could you please explain what the difference is?

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/19

In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:

1. Dr Elizabeth Hall www.indepthpsychology.com.au – How can I market a group practice? We are a group of psychologists in Glebe in Sydney and have problems with referring clients to the intern and less experienced psychologists. 

2. Kelly - How long does it take to build a nutritional health practice? I’ve been struggling for a year and I only see about 5-10 clients a week. It seems I should have more clients by now.

3. Susan - What is the best length for blog posts? I have been blogging for over a year and all my posts are about 500 words. Is there any value in writing longer posts?

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/

In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:

1. John Harrison - I am intrigued by the idea of doing a podcast.  I would like to know if the time and investment is worth it? What is the best way to start with audio programs, equipment, etc?  How focused does the content have to be? My favorite podcasts cover a relatively wide variety of topics and that's why I enjoy them. What's the rule of thumb to look at when staying "in a lane", or topics to avoid?

2. Kris -What niche should I choose that will have a big impact and make a great income: 

- helping married women decide whether to stay or end their relationship 

- helping women end emotional eating and unhealthy cravings

- helping women let go of baggage before getting married 

- helping women with divorce recovery 

I've been struggling with this for years and just wish someone would say, “pick this” and do it for at least 6 months. I'm at the end of my 15-year marriage and on my own with 5 kids under 12. 

I MUST choose something to focus my marketing efforts and stop being so scattered. This can't be an expensive hobby anymore, but a real career that supports my family. (I have experience and results in all of these niches at some point or another) Thanks so much.

3. Pat - Should my domain name be in my name or have keywords in it? 

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/17

In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:

Lil - www.cymaticsbylil.com 

How can I educate people to what therapy is when the name does not indicate what it is or what it does?  

I am trying to pioneer Cymatic therapy that is well known in the UK but not in the US. 

How do I Generate clients as a startup practitioner? I have tried using Groupon and Thumb Tack but they will not list Cymatic Therapy because they do not know what it is and there is no one else doing it. I listed the name of my business by offering discounts for Reiki treatments but that is not doing me much good.  Thanks for taking my question.   

Tony - How Can I use social media for marketing if one does not have a website?

I am a Clinical Social Worker who specializes in attachment based work with families. I work within an agency setting in Des Moines, Iowa.

I have thoroughly enjoyed the podcast and I am currently considering blogging and using Pinterest to market and build a stronger reputation in my community in addition to public speaking.

That said, as a therapist who works in an agency I do not have a website for myself. However, there is a website for the business I work for. I intend eventually to strike out on my own for private practice. 

Julia- What are the best ways to work out joint venture partnerships with colleagues?

I’m offering a workshop with another business in my area. We agreed to split the profits 50/50, but I’ve been doing most of the work and I’m starting to feel resentful. 

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/16

In this episode of The Ask Juliet & Clinton Show, Juliet and Clinton answer questions about what are some key marketing books they recommend, whether or not using social media is necessary, and whether one should consider buying emails as a way to build one's email list.

Questions Answered in This Episode

1. Stacy - What are some key books that you’d recommend  about marketing?

 2. Jeff - I'm a homeopath - Do I have to use social media for marketing? It feels like so much work and I don’t like spending time on these platforms.

3. Karen - I sell super foods products and need to build up my email list. I was wondering about buying lists of people. It seems like it would be a fast way to build my list. What do you think?

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/15

In this episode, Juliet and Clinton answer questions about the fastest way to get traffic to one's website, how to get clients who come to massage therapy for an injury to continue massage treatments as a preventative measure, and whether we recommend using video as a marketing tool.

Questions Answered in This Episode

1. Mike -  I am planning on starting a new blog on nutrition. I’m wondering what is the fastest way to get traffic to my site and build my email list?

 2. Darlee Ann - www. dmathieson.com

In my sports & therapeutic massage practice, about 90 percent of my clients come to me initially with a specific problem. We set a course of treatment usually in combination with another health care professional.

My challenge is once my client has recovered from their injury or problem, that is usually the end of the relationship and they don't book in again even if I do a follow up email or two afterwards to see how they are doing.

How can I reconnect with old clients and enlighten them that therapeutic massage is about preventative care and that they should be booking in regardless if they have an injury or not. Thanks Juliet & Clinton for your response in advance. Love your show!

3. Francine - It seems that video is growing online. Do you recommend using video -- I guess you might since you have a video show, ha ha… What are some ways that I might market my therapy practice with video focused on trauma. It’s a heavy topic so I don’t want to scare people away.

Get the show notes at http://askjulietandclinton.com/14

In this episode, Clinton and Juliet answer questions about whether it is a good idea to use Google plus as a way of boosting your search engine rankings, how to market a workshop without an email list, and what are the best online shopping carts for an ecommerce site where I can sell Cds.

Questions Answered in This Episode:

1. Patti Turner - www.turnerpsychologycalgary.com "I’m wondering whether you would advise a psychologist to put energy into using Google Plus to try to get their Google ranking higher? If so, could you comment on how to do this?"

 2. Teresa - "I’m a therapist in LA, California where there is huge competition for therapists. I’m having more trouble filling my clients hours each week now than I have in years. I thought I would offer a workshop for those for new moms who need support. I don’t have an email list so what would you suggest in terms of marketing my workshop?"

 3. Kerry - "I'm a hypnotherapist in Sydney, Australia. I want to sell hypnosis CD’s on my site. I was wondering what are the best online shopping carts for selling products?"

Get the show notes at http://askjulietandclinton.com/13

In this episode, Juliet and Clinton ask questions about how to get referrals from past clients, whether it's a good idea to put a pop-up subscribe box on one's website and what is the best way to stand out with your competitors, especially when you offer better services or products.

Questions Answered in This Episode

1. Rodney Bloke -  www.blokesupport.com.au A lot of my clients come from Google, including Adwords, but I'd love to get more clients coming from referrals from past clients. What can I do to get more people referring to me and have those people actually make contact?

2. Dylan - I am wondering if I should put a pop-up subscribe box on my site? What are the benefits of doing so? I want to increase subscribers, but I don’t want to alienate people.

3. Kayla - I own a yoga studio and am having trouble filling my classes. There are 2 other larger yoga studios in my area who market heavily and are well known. I do some direct mail marketing with postcards to businesses and residents in the community and have a website. But, that is all the marketing I’ve done.

I think my classes are better than my competitors and here’s why: my teachers are better trained, many of them studied in India with leading teachers, our fees are a bit less, we have more options for membership, we have 1 hour and 1.5 hours classes, and our studio is beautiful. How can I make myself stand out from my competition so that I can fill my classes?

Get the show notes at http://askjulietandclinton.com/12

In this episode, Juliet and Clinton answer questions about building an email list, discuss when it is the right time to add associates to a therapy practice and explain what the difference is between short and long term marketing methods and how to know when to use each.

Questions Answered in this Episode:

1. Frank What are the fastest ways to build an email list?

2. Margaret - When is the right time to start adding associates to my practice? Most of my days are filled with clients, but I haven’t had to start a waiting list yet. Do you think I am ready to add associates?

 3. Rita Barnett - www.ritabarnett.com.au Hi Juliet & Clinton. Thanks for your show, it's so helpful. I really appreciate your expert advice, and...I'm learning so much about Canada!  Previously, you've referred to short term, medium term and long-term strategies in regards to marketing. Could you please talk about which activities link with which categories, and how to plan it out?

Get the show notes at http://askjulietandclinton.com/11