In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:

1. Jeannette Kavanagh - Melbourne, Australia

“My question is how do you measure Return On Investment (ROI) with things like yellow pages online? Background: I get more referrals from professional directories like Australia Counselling than via Sensis but I feel compelled to have a Yellow Pages profile."

2. Helen Larkey - Reconnect Counselling Relationship Specialist Byron, Ballina and Lismore NSW

“One of my ongoing challenges of my practice are fees and cancellations fees. Specifically living and working in a regional community where there is high unemployment what do you think about discounting to take this into account for some people? Also the ongoing matter of cancellations (you have probably covered this before) I am finding it difficult to implement a cancellation fee (I wish I had some one to do this for me!) Thanks once again for this opportunity."

3.  Lisa - Power of Mind Private Counselling Practice

*"How well known and established is online counselling and online therapy in Australia to be able to break through the Internet and reach people?"

*"Theory supports that online counselling removes feelings of embarrassment / stigma issues. Even using Adwords to generate traffic, gaining clients online without referrals is challenging. What strategies do you suggest for online networking to gather referrals (from other allied health professionals)."

*"Is there enough education and resources about the benefits of online counselling available today?"

*"Even with increasing enquiries for online counselling appointments, what may be stopping clients from making that next step and booking an appointment online?"

*"With government services offering free counselling online, how can a private practitioner be seen?"

*"Building a business online has its challenges, how long do you suggest new business owners stick to their plans for?"

* "Therapy itself runs under a number of guidelines given the therapists association membership and rules. How does one promote their business while sticking to 'non marketing' language?"

* "What forums / support networks are available to allied health professionals?"

* "What workshops / seminars are available for therapists?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/40

In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:

1. Brian Gieringer MFT - Decatur Georgia - www.brianscounseling.com

"How can you reach potential clients on Facebook without promoting the posts?" 

2. Fiona Fiona Fitzpatrick Art Therapist & Counsellor - LivingBeyondCancer.com.au, Sydney, Australia -

"So how do counselors use Facebook Pages to promote their work? Is it successful? How did they go about it? What issues or conflicts re promoting via FB Pages have other counselors personally experienced and how did they deal with them? What about success stories too?"

3.  Mary Jane Beach, Winston Hills, NSW, Australia, www.beachstherapy.com.au

“I am not getting enquiries via my website yet. This is in spite of my site doing well on Google now. Some of my pages are on the first page and a couple are in first or second position. Any advice or ideas?

Most of my business comes from other client referrals, would like to get more referrals from my website, but not are how?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/39

In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:

1. Philipa Thornton - Sydney, Austraila Www.PsychSolutions.net.au and Www.Marriageworks.com.au

“Thanks for the opportunity, Clinton & Juliet. Private practice is doing great and I am excited to be offering Resource Therapy training to counsellors. My challenge is how do I recruit clients for my therapist training programs?”

2. Kris, Fort Collins, Colorado - http://www.annakrisbell.com

“When creating a niche, how does one measure the accuracy of "too broad" or "too narrow"? In my case, I specialize in counseling those in chronic pain and their caregivers.

I've recently broadened to caregivers because the niche in therapy for chronic pain is rather new to most people and they don't understand the benefit. No matter how many doctors or other health practitioners that work with the body that I talk to, I have to really make a case as to how my services will help THEIR clients make progress more quickly.

Caregivers are more likely to see the benefit for themselves and MIGHT talk those in pain into trying therapy. I also teach classes to offer more ways for services to be "sampled." In summary, I'm wondering if I just went too broad by adding caregivers to my niche. I can't pay the rent, yet, while marketing to the chronic pain niche alone. It's been a long hard road so far. (2 1/2 yrs into private practice and have yet to break even).”

3.  Tracey Janke Relationship Counsellor. Beenleigh, Australia - www.startpointcounselling.com.au

“My main issue with marketing and maintaining a viable practice is how to avoid the ups and downs that frequently occur in terms of number of clients. At times it is good and then as those clients finish up there is a lag before new clients come on. Cannot seem to get consistency. Is there a marketing strategy that I should be using? I am blogging, listing on directories, using social media and have a website."

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/38

In this episode we answered the following questions:

1.  Jeff - Minneapolis, Minnesota

“How do you know which ideas to focus on when you have so many? I have many things I want to do, but I don’t know which ones are best. I want to write an ebook, create passive income, do a podcast, do webinars and online courses. Is there a way you can tell which ideas are likely the best ones to implement - which ones get the best results?”

2. Howard Todd-Collins - Director/Psychotherapist, Men and Relationships Counselling - Melbourne, Australia

"How do I reach my target audience, men? - How do I get my blog out there? - Why is Podcasting a worthwhile venture?"

3.  Vivian Baruch - B.A, Sydney, Australia

“What's an economical way to getting someone to update my website to Thesis 2? Don't know if you can help here, but thought I'd put it out there. 

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/37

In this episode for therapists and holistic businesses, Juliet and Clinton answer the following questions:

1. Sheran Lees - Maric Reflections Counselling - Kincumber,  NSW

“How can I further promote my business apart from on Facebook without appearing desperate for clients?”

2. Angela - Austin, Texas

“I am having a difficult time writing the text for my website. I have so many different clients I work with that I can’t seem to write it. I work with individuals, addiction, relationships, grief, depression, anxiety, trauma, etc.

I also have many modalities that I use and I want to write about them. I keep going in circles. I write some text, then I delete it as it sounds so boring. I want to say something unique and different from what everyone else is saying. Do you have any tips for doing that?”

3.  Leona Dawson Clinical Hypnotherapist & Counsellor - Sydney, Australia 

“I’ve got a couple beginning Marketing questions: What are the key differences re: marketing at the different stages of the business? For example, a new therapist just launching and trying to attract clients vs an established therapist just wanting to top up a fairly stable base?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/36

In this episode Juliet and Clinton answered the following questions:

1. Yoli Cadet

“When starting a private practice is it a good ideal to get a mentor to guide you, or should you just wing it?” 

2. Mary Anne - Santa Barbara, California

“Hi Juliet and Clinton. I just discovered your show - Wow, it is amazing! I am so glad I found you. I’ve learned so much already. My question is that I’m struggling with creating a free offer for my newsletter subscribers. I have a massage therapy practice and I can’t really think of anything to give away. I don’t want to give away free massages. What would a massage therapist give away? Can you please give some examples? Thank you!”

3. Katy

“I am tired of working so hard seeing clients everyday. I want to find ways to generate passive income, but it seems like so much work. I thought about writing an ebook or something like that, but do people really pay for them since there is so much stuff out there on the Internet? Is an ebook something I can make money with? Or, are there other things I should be doing? Thanks for offering this great free podcast. I really appreciate the information.”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/35

In this episode Juliet and Clinton answer the following questions:

1. Cassandra - Mississauga, Ontario, Canada

“I have a general private therapy practice that I run by myself. I work with adults and some parents. A colleague and I want to do workshops together for parents of teenagers. My website is not focused on teens, but hers is. Do we put information on both of our sites about the workshops, or create a new website?” I am worried about creating confusion on my site, but I am also worried about the time and money involved in creating a new site. Finally, I am concerned that because her site is focused on teens and parents, that any clients that come to us as a result of our workshops will choose her most of the time, because that is the focus on her website. Thanks so much for your answer. I love your show!” 

2. Carol - Edinburgh, Scotland

“Is ok to edit my old blog posts? I have a lot of posts going back about 3 years, and I don’t know if it’s ok to update them or should they stay the same? I want to change them because some of them have old information on them (like an article related to a news event) and others are not written as well as they could be so I’d like to re-write them.”

3.  Tom

“How many hours should one spend marketing each week? I haven’t been marketing regularly even though I need more clients. I don't have much time for marketing with seeing clients, spending time with my family, and my extra-curricular activities, but I know I should be spending some time marketing. And, I do want to grow my practice."

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/34

In this episode we answered the following questions:

1. Anonymous

“How do I get rid of negative reviews on Google? I have a negative review from a participant who attended one of my yoga classes. I’m pretty sure I know who it was, as she was a student for only one class and she complained to me afterwards because she didn't like the way I taught the class. I feel her comments are unfair and based on what she wanted me to do specifically to meet her needs. What can I do?”

2. Miranda Egan - Australia

"I had a full practice in the UK where I was practicing as a counsellor and had no problems getting clients. Since I have moved to Australia I have found it very difficult to build a practice. I'm currently finishing my Masters so I can have more credibility and be considered for counselling jobs. I have a handful of clients in private practice at the moment. I don't have a website yet, but I want to be sure of my niche before starting. How do I communicate my previous experience and successes in marketing to potential referral sources in Australia so I can get more clients?" Short Version: How do I communicate my previous experience and successes to potential referral sources?"

3.  Kelsey

“I’d like to start a webinar. Can you please tell me the steps involved? I don’t even know where to begin. I need to know what technology to use how to market it and how to structure the webinar. Any help you can provide would be greatly appreciated. Thanks so much your great show! It’s very helpful.”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/33

In this episode we answered the following questions:

1. Debby Heath  www.debbyheath.com.au

"There are so many counselling and psychotherapy books I want to read; and forums, podcasts, blogs and user groups that I follow, but have trouble keeping up with. Do you have any suggestions on how to manage 'information overload'?" Thank you. Debby

2.  Gabby Mookhoek www.gabbymookhoek.com.au

"I am new to the field after completing a diploma in counselling. I live on the sunshine coast of Australia and have joined an office within a health care centre in a shopping centre. I've been offering free short consults to patients referred by the physio and other practitioners in the health centre, but I find after I book them in for the free consult they don't show. This is really frustrating. The other challenge is most people where I live expect to receive free counselling sessions or rebates from seeing a Psychologist, so I just feel like I'm fighting a losing battle. The college where I studied made it sound like there were lots of jobs for counsellors, but my experience when I apply for local jobs is no-one is interested in a counsellors with a diploma and they mostly want Psychologists or Social Workers. So my question is, what should I do to try and get my business off the ground?"

3. Yoli Cadet

“Is it a good idea to start your website by purchasing a free website builder, or should I purchase a domain?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/32

In this episode we answered the following questions:

1. Yvonne - London

“Good morning from London. I have a wonder! My sense is that web sites are passé and that Apps are more efficient. Perhaps they are just simpler to use, at least that's how they strike me. I am just not sure about how to get your App out there when you are like me a small home-grown psychotherapy business. Sometimes it feels like there is a great big battering technological machine thrashing away out there and by the time you get your head around the present and what you think is the best way to get your business noticed, when up pops the future!”

2. John Harrison, Cincinnati, Ohio www.johnharrisoncounseling.com

“I am approaching the 2-year mark of working my private practice. I have all self-pay clients [as opposed to insurance]. My business is growing and doing well, but I want to expand into areas of passive income. What would you recommend I start with when beginning to create this new source of income? Thanks! I love the podcast!”

3. Dawn Vincent - From our Facebook Group

“I have a question regarding images for a website. I have used istock in the past, but because I only need images occasionally for newsletters it has become expensive to continue to subscribe. Are there other alternatives, which you could suggest please?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/31