In this episode, Juliet and Clinton discuss and how one should go about changing the name of their Facebook page. They also provide tips for creating a marketing plan and define email list segmentation and describe how do it.

1. Jodie Gale - http://jodiegale.com/

"Hi Juliet and Clinton. I have 3 Facebook pages: The Psychosynthesis Centre which is aimed at psychotherapists for my psychosynthesis training. Mindful Women (https://www.facebook.com/mindfulwomen/) and now Women, Body, Food & Soul (https://www.facebook.com/WomenBodyFoodSoul/?fref=ts) which is in line with my new narrowed down niche and new website next year).

Mindful Women has nearly 1500 followers. I have never really liked the name Mindful Women but my first choice was already taken. My question is, should I just change the name from Mindful Women to Women, Body, Food & Soul (even though I can't change the URL) and delete my Women, Body, Food & Soul page (where I only have 100+ followers so far but the url)? Or should I change Mindful Women to my name Jodie Gale (same issue re URL)? This is the 3rd time I have had to start again re naming/starting pages so on the one hand, Jodie Gale makes sense to me, on the other hand, I think a themed page builds followers faster to do with the interest."

2. Ruth

"I feel I market my business in a very scattered way. I don’t have a business plan or a marketing plan which may help, but I don’t know where or how to make one. I don’t even know if it is important to make one or what I would put in it. Can you help? "

3. Jesse - Psychotherapist, Raleigh, North Carolina 

"I'm starting to do more email marketing and am having success with sending a newsletter to my subscribers twice a month. I've been hearing that it's important to segment your email list. I'm not sure I understand what this means or how to do it. Can you please explain it and if it's important for me to worry about at this stage?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/50

In this episode, Juliet and Clinton address the following questions: how to set up a survey to find out which online course might get the most sales, how to market a naturopath business after taking a break, and if one should give up marketing on Facebook.

1. Sophie

"I am a therapist and want to develop some online courses and have several ideas for them. In fact, I have a lot of ideas and am not sure which ones to begin with. I work with a lot of different people so I could start a course on a lot of different topics. I’ve been stuck on this for a while because I don’t know which course would make the most sales.

Would doing a survey to my email list be a good idea? Or is there a way to do a survey on Facebook?

If so, how would I set up a survey? What technology is involved and what kinds of questions should I ask?"

2. Jenny - Naturopath, Toronto

"I am just coming back to opening my naturopathy clinic after a 4 year break while I had children. So much seems to have changed with marketing during this time and I'm feeling completely overwhelmed. So where should I start with marketing my business again?"

3.  (No Name)

"I have a Facebook page and post there every day, but hardly anyone ever likes or comments on my posts. I am wondering if it’s worthwhile to keep going with it or should I give up? I don’t want to waste my time if people are not interested in my posts."

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/49

In this episode, Juliet and Clinton discuss the tools needed when starting an online course, how narrow one’s therapy niche should be, and define the term, “content curation”.

1. Monica - Orange County, CA

"Hi Juliet and Clinton. I'm loving your podcast and listen to you each week at the gym! I'm a therapist in Orange County, CA, which is absolutely saturated with psychotherapists. I'm wanting to create some online wellbeing information courses so I can have additional streams of income, as well as reach more people than in my local area. What tools do I need to be able to start creating and selling an online course? I have no idea where to start. Thank you for answering my question and keep up the great work!"

2. Richard 

"How specific should I identify my ideal client?"

3. Kerri-Ann - Massage Therapist, Nashville, Tennessee

"Hi Juliet and Clinton. I've heard of the term "content curation", but I'm not sure what it means. Can you please explain it and if I should be doing it? Thanks!"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/48

In this episode Juliet and Clinton answer questions about whether therapists should start a website or blog when they are still a student, how to notify potential clients that there is an opening when they have been on a wait list, and whether therapists should use affiliate marketing.

1. Jess Mills 

"I am a mature age social work student with 12 years experience working in suicide prevention through volunteer and paid work. I intend to focus on suicide prevention and bereavement as my niche.

I listen to podcasts, and have considered starting a blog and website, but am reluctant to, as I am still a student and am concerned about marketing myself before I am ready to see actual clients. I am a member of professional organisations and am taking relevant professional development courses in my summer break. Do you have any tips for students who already know what they want to do professionally?"

2. Jodie Gale - http://www.jodiegale.com

"When I open up another day when my youngest goes to preschool next year, what is the best way to let potential clients know who have joined my mailing list? It is my main list. I am just thinking as I am writing, should I have had a separate list for this? And should I send a newsletter to my main list noting that I have space opening up?"

3. Louise White - Launceston Tasmania - www.awakenhypnosis.com

"I listen to a lot of podcasts and subscribe to emails out of the USA. I've heard a lot about affiliate marketing (particularly Amazon links). Is this something that you think is worthwhile for therapists, and is it even possible in Australia?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/47

In this episode, Juliet and Clinton discuss how much one should spend on business set up costs, what kind of photos one should use on a website, and how long it is ethical to keep a potential client on a waitlist.

1. Renee Burke

"If I have $4,000 to spend on my website set up, my business set up costs, plus business consultations, would you recommend to someone just entering job market and looking to attract cash paying clients that they spend $800 on consultations and $2800 on website or $700 on website and $1600 on guidance."

2. Louise White - https://WWW.AWAKENHYPNOSIS.COM

"Hi Juliet and Clinton. I really enjoy listening to your show. I'm a hypnotherapist in Launceston Tasmania.

Is there a new or different way to use stock photos on websites? Do you have any examples of websites doing this well? Even high quality shots look a bit the same to me. I'm also wondering if photos should be inspirational (i.e. girl with arms spread wide in grassy meadow :)) or should they address the pain of the client (i.e. girl sobbing into a box of chocolates). What's your belief on whether images must include people or whether interesting objects are ok?"

3. Jodie Gale - http://www.jodiegale.com

"Hi Juliet & Clinton. My practice has been full for nearly two years. When clients email, they often open up and share their story so I felt the most ethical thing to do was to put a sign on my homepage and booking page as follows, “Please note that my counselling and psychotherapy practice is currently full for 2015 with long-term clients. Join my mailing list to be notified of any upcoming session availability and my upcoming women’s workshops. You can check out my Saturday afternoon SOUL sessions where I have space between 1.30–3.30 on Saturdays. You can also contact me for a list of therapists I am currently referring to.”

I stopped taking a waitlist as such as I only work long-term and weekly with clients. I have recently had a session space open up for the first time in over a year. I currently have emails from clients from almost two years ago where they have said, 'please contact me in the future if a space becomes available'. How long is too long? Is it ethical to email a potential client from say early 2014?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/46

In this episode Juliet and Clinton answered the following questions:

1. Leona Dawson -Sydney, Australia

"Is putting fees on my website a good idea? My business name is NeuroHypnotherapy. I offer my clients psychotherapy, art therapy and hypnotherapy practice to creatively transform issues, concerns and problems into sustainable and adaptable solutions."

2. Taylor.

"I recently watched your video in the free membership program -the one on live streaming using Periscope and Blab. It piqued my curiosity so I decided to set up a Periscope account. I am having trouble imagining how I can talk in front of a camera when I don’t have any notes to follow. Seems looking away at notes would not be something my audience would appreciate.  I don’t know if I just talk without notes. Can you please share your thoughts on this? By the way, I’m loving the membership program - the transcripts are great."

3.  Shelley - London,UK

"How do you prevent your website from getting hacked? Mine was just hacked and it was a nightmare trying to get it back together. I don’t understand why someone would hack my site. Can you give any insight on this and how I might prevent it from happening in the future? I don’t want to go through this again."

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/45

In this episode Juliet and Clinton answered the following questions:

1. Mary-Jane Herbalist - Seattle, USA

"Hi there Juliet and Clinton. Loving your podcast. I've just binged on 30 episodes over the last 2 weeks! I have a question about Google Adwords. How do you know how much money to budget towards a campaign? I want to do Google Adwords advertising for my local area in North Seattle, but I have no idea how much money I should spend on advertising. And when I ask different people who use Adwords, their answers range from $500-$1500 per month! So my question is, how much should I budget for Google Adwords? And once it's underway, how do I know if it's working or not? Thanks for your help!"

2. Susannah Paterson - Sydney, Australia

"I run an early morning meditation group with 4 dedicated attendees. I need more! I have printed out some beautiful postcards and have distributed them as far and wide as I can. Lots of people saying "oh I'd love to come to that" and then they don't ..... I have posted on Facebook and Linkedin. I have tried the Mosman Daily but they seem pretty uninterested unless I can spend lots of dosh, which I can't justify right now ... I would love some ideas."

3. David - Buffalo, New York

"Hi Clinton and Juliet. I just stumbled across your podcast the other day and have found the episodes I have listened to already be really helpful. I've had a bricks and mortar business in Buffalo for the last 7 years selling organic products and supplements and vitamins. I want to take my little vitamin and supplement store online so I can hopefully step away from needing to be in my store every day.

One of the reasons my little store has been so successful is we offer a very personal service in the store, including free naturopathic consultations, which people love, and we use the consults to upsell our products to our clients.

So I'm wondering if you have any advice of how I could replicate that service online and then market it? I'm aware I'm up against some huge online companies that sell vitamins and supplements, but I want to differentiate myself in the market by offering a much more personal service, which the big companies can't do. I'm also not sure of which order I should be taking the next steps. Any feedback or ideas would be appreciated. Thank you!"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/44

In this episode we answered the following questions:

1. Ken Holmes - Vancouver, BC

"Thanks so much for your show. I really appreciate you offering such a great free resourse. I am just starting to market using email and I don’t understand the advantages and disadvantages of using single and double opt-in for my email list. I am using Aweber.com. It seems that single opt-in would be better because the subscriber doesn’t have to do so much work. I don't understand why anyone would use double opt-in. Can you please explain the pros and cons of each?"

2. Jill Henry and Associates - Lane Cove, NSW, Australia

"Apart from the endless issue of finding spare time, it would be handy to have some advice on ways of avoiding infringing copyright when referring to a video, newsclip, journal, magazine or news article.  Thanks."

3.  Care Turner - Vancouver, BC  

"I need to figure out a structure to add an associate. I have someone interested in coming on board, but am finding the balance between associate, sub contractor and employee a difficult one to distinguish (aka, who supplies referrals, how is rent and other items like marketing factored in). Do you have some tips you could offer?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/43

In this episode Juliet and Clinton answered the following questions:

1. Leona Dawson Clinical Hypnotherapist & Counsellor  - Sydney, Australia

A common piece of advice is to “find your niche” but I don’t want to do that too early in my career as a therapist for a couple of reasons: expertise still needs building, not wanting to cut myself off from finding an area I really enjoy but don’t know about yet…any advice on this?”

2. Brian Gieringer- Atlanta, Georgia

"Hello Juliet and Clinton, I am curious about the effectiveness of Facebook for practice marketing. I have tried to research this subject on google and facebook, but I quickly run into a lot of old links (2007-2012). It's difficult for me to imagine people liking a mental health page for all of their friends and relatives to see. Is Facebook marketing something that really works for psychotherapy practices? If the answer is yes, are there resources for finding best practices? Thank you and best regards, Brian."

3.  Ryan-Jessica Hupf- Sydney, Australia

"What is a "call to action?" I saw a field for this on my website, but am not sure what it is and how to use it?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/42

In this episode Juliet and Clinton answered the following questions:

1.  Renee Burke  - Salt Lake City, Utah

"What are the + & -to using "my name, PhD" to form an LLC (Limited Liability Company) vs using a unique business name or 2 different business names (one for a therapy practice and one for an assessment only practice?)"

2. Jill Henry and Associates - Lane Cove, NSW, Australia

"While using Facebook for marketing and business purposes only, how do you separate all the personal requests for friendship from purely business interest and relevance? "

3. Kat Love - Aagina Island, Greece

“Hi Guys! I'm loving your podcast as usual. First of all, I have to say I'm a huge fan of your podcast. You both give out such valuable insights on marketing for healers and helpers. I'm a website designer and developer for psychotherapists and a lot of my clients are concerned that if they hire a copywriter to write their website copy, that the copywriter will erase their voice. So, to set the record straight, will a copywriter erase a therapist's voice in their website copy? And if not, how is this achieved? How can a copywriter both write the website copy and maintain the therapist's voice at the same time?

Hope that makes sense. I get this question ALL THE TIME from my clients. They say, "I would hire a copywriter but I think it's better if I write it so that it sounds like me" or whatever. And I'm like, "Noooooo! Hire Juliet!" Haha. So if you do answer this question here or elsewhere, I will be forwarding it to clients regularly.

Anyway. I hope you both are doing excellently! Peace, Kat”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/41