In episode 60 Juliet and Clinton discuss whether it is ethical to get someone to write articles for your blog, whether working with men who have suffered the loss of a child is too small for a therapy niche, and the ideal length for blog posts.

In this episode we answered the following questions:

1. Miranda

"Is it ethical to get someone else to write articles for me? I'm a terrible writer and really don't enjoy it, so I'm thinking of outsourcing the writing for my blog. Do I say they are mine or should I make it clear I didn't write them? What are your thoughts on this?"

2. Michael

"I'm wondering if you can give me some feedback about my niche. I am a dad who has been through a huge loss with the death of my young child (a victim of a crime) and subsequent breakdown of my marriage about 7 years ago. I feel called to work with men who have suffered similar losses, but I'm worried this niche might be too small. What do you think?"

3. 

"Thanks to your show I started a blog. I don’t think I would have ever had the courage to do it otherwise, so thank you. J One thing I am struggling with is how long my blog posts should be. It seems a lot of people write short ones (a few paragraphs), but I’ve seen other people write much longer ones. Juliet seems to write longer posts than most. I wonder why you do that Juliet? What is the best length for blog posts?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/60

In episode 59 Juliet and Clinton discuss how to choose a good web designer and how much a website should cost, whether it is important to work with a marketing coach, and what kind of videos a natural health business should create for YouTube.

In this episode we answered the following questions:

1. James

"I've been trying to get my outdated website redesigned and I've already had 2 failed attempts with unscrupulous website agencies in India. So I'm going to invest in using a website designer in the US, but I have no idea how much I should pay. Some of my initial quotes range from $600 - $6000. How do I choose the right one and how much should it cost me?"

2. Jason - Toronto, Ontario

"How important is it to work with a marketing coach when starting a health business? From what I have read, it seems a lot of people who do well online have had coaches help them. Do you think this is important? By the way, your show is incredibly helpful."

3. Kaline

"I've heard it's good to have your own YouTube channel and to create videos on a regular basis, but I'm stuck for ideas. I work in the natural medicine field (Chinese herbs) and I'm not sure what kind of content I could create. Do you have any ideas for me?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/59

In episode 58 Juliet and Clinton discuss whether one should create a new domain name for a website when changing their therapy niche, how to create a introductory video, and how to promote counseling services products to an email list.

In this episode we answered the following questions:

1. Jackie

"Jackie - I have a niche in addiction, which I chose because I had experience in that area. However, I don’t enjoy working with this population as they often lack commitment and don’t show up for appointments. I want to create a new niche working with women in high-stress jobs. I want to work with a motivated population. Should I create a new domain or use the old domain name? I love your show!"

2. Dane

"Can you tell me what I need to be able to create a respectable introductory video for myself on my website? I hate talking on video so any tips are appreciated!"

3. 

"Hi Juliet and Clinton. I’ve been listening to your podcasts and you often talk about having an email list. I have decided to take your advice and start one. The problem is that I am not a good writer so I don’t want to create a blog. What content can I share with my list? Also, I am not sure how to promote my services and my ebook to my list? Can you tell me how I can ethically promote myself to my email list and how often I should do it?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/58

In episode 57 Juliet and Clinton discuss how to get started with an email list, how holistic nutritionists can compete with naturopaths, and how to get your  therapist website to rank high in Google when there is a lot of competition.

In this episode we answered the following questions:

1. Jerry

"Jerry - After listening to your podcast I know I should be doing email marketing, but I feel overwhelmed with the next steps to get started. I opened a Mailchimp account. What should I be doing next to get started as soon as possible?"

2. 

"I am a holistic nutritionist in Vancouver, BC. I’m really struggling to build my business. Although people really care about their health here and seek out alternative practitioners, it seems people are more familiar with naturopaths than holistic nutritionists. I have a website and I’ve been putting up flyers and did a few talks, but so far I only have had a few clients. Also, naturopaths are covered on some insurance plans, but I am not. I’m almost ready to give up because I just don’t know if it is possible. I am hoping you will give me advice on whether I should quit or continue trying to create a practice here. If you think I should continue, can you please tell me how you think I can succeed? How can I compete with naturopaths?"

3. Jenny

"Jenny - I work in a major American city that is saturated with therapists. It's just impossible to make any headway in the rankings in Google because Psychology Today listings and many other websites rank above mine. What other marketing strategies do you suggest if I can't get my website to rank well?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/57

In this episode Juliet and Clinton discuss some ways to make training videos for therapy clients and therapists, how to structure “high demand” practices, and how to promote a therapy practice separate from a group therapist practice.

In this episode we answered the following questions:

1. 

"Hi Juliet & Clinton,

This year I would like to focus on making some passive income. I have 2 questions:

1) What are some simple ways to make training videos that clients and therapists can download from my website? (I am wondering about whether to create slides, videos or audios).

2) What should one charge per hour for the finished webinar/presentation/video/audio?
e.g.: 
a) a one hour presentation
b) a 3 part x 1 hour presentation or a 3 hour presentation
c) a 6 part x 1 hour presentation
etc
Considering some will be for clients and others will be for professionals/therapists. 

Many thanks."

2. 

"Hi, I have a group child psychology practice and all my marketing uses the group practice name (which is not related to my name). I would like to build my own profile in the area of parenting during the perinatal period and early years. I'm not sure how to promote myself away from the group practice. Should I have my own website, Facebook page, etc? As well as clinical practice, I plan to create an online course, host Webinars to promote the course, and provide workshops for the community and professionals. Thanks!"

3. Carol Hopwood

“This podcast was great timing for me. Thank you. Since I have had a notice on my website explaining that my next new client appointments will not be not be for a while my ideal clients have contacted me and wanted to schedule. It didn't occur to me that folks would want to wait like that. Clinton I'd love to hear more about what you called "high demand practices" and how you structure those types of businesses and your lack of a cancellation policy."

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/56

In this episode Juliet and Clinton discuss how to use LinkedIn to attract clients, how therapists can manage a practice, market consistently and create products to sell, and how to get more people to subscribe to your email list.

In this episode we answered the following questions:

1. James, Perth, Scotland

“I have a LinkedIn profile, but I haven’t done much with it. Do you think it’s possible to get clients through LinkedIn? If so, what should I be doing with my LinkedIn account?”

2. Scott – Melbourne, Australia

“I am finding it difficult to get everything done to market my practice. There isn’t enough hours in a day. How does a therapist who already has a full practice find the time to write a blog, market locally and then create things to sell online as well? I see some therapists doing this online, but I don’t understand how they do it? Can you please shed some light on how this is done? Thanks for answering my question.”

3. Alex, Florida

“Since I’ve been listening to your podcast I have finally set up an opt-in on my website so people can subscribe to my monthly newsletter, but I’m not getting many subscriptions. I’m wondering what I’m doing wrong? I have the opt-in placed in the top right corner of my website. Should I have it anywhere else? Also, what do you think of pop-ups? Thanks!”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/55

In this episode Juliet and Clinton discuss which data is the most important in Google Analytics, what types of online products are best for therapists and wellness businesses to create, and how many email subscribers one needs to sell an ebook.

In this episode we answered the following questions:

1. Angela – Atlanta, Georgia

“I recently installed Google Analytics on my website but I am not sure what data I should be paying attention to. It all feels overwhelming and I don’t understand all of it. Can you please advise on what I should be looking at?”

2. Kerri-Ann, Byron Bay, NSW

“Hi Juliet and Clinton. I LOVE your podcast (I never miss a single episode) and I hope you have time to answer my question. I am a healer in Byron Bay who offers a range of services including counselling, massage therapy, craniosacral therapy, crystal healing and aromatherapy (I know, I am a Byron bay cliché!). Anyway, I have been slowly building my email list like you suggest and most my current clients have given me permission to email them and I’ve been sending an email once a fortnight with health tips and advice. I’ve got about 700 subscribers now. I want to create my first product to sell online, but I don’t know what kind of product. Should I do an email or video course, an ebook, a membership program or something else? There’s so much to choose from! I’d really value your advice.”

3.  Stephanie

“I am a therapist in Canada. I want to create an ebook so I don’t have to rely solely on income from my therapy practice. I haven’t decided on the topic yet, but I really love writing and want to bring in more income.

I have been building my email list with Aweber for about 5 years and have about 500 subscribers. I am wondering if that is enough subscribers to sell an ebook? How many subscribers does one need to sell an ebook? Thanks a lot for your help and for offering the show – it is so helpful!”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/54

In this episode, Juliet and Clinton discuss whether it is worth marketing on Facebook, whether an online course or an ebook can get more sales, and how to make videos for an online course private.

In this episode we answered the following questions:

1. Jonathan – New Orleans

“Hi guys. I’ve been listening to your podcast for a while now and wondering about whether it’s really worth using Facebook at all for marketing. I have a page that is only 6 months old with 50 fans. It seems like nobody sees my posts anyway and I’ve heard you both say that it’s harder than ever to get your fans to see your posts. I’m thinking of ditching my page and putting my efforts elsewhere. What do you think?”

2. Julia – Austin, Texas

“I have a wellness business where I practice acupuncture. My specialty is working with women’s health issues (PMS, menopause, infertility, etc). I want to create a product to sell online. Can you tell me if it’s better to create an ebook or offer a course? Does one get more sales than the other?”

3. Sally-Ann Connecticut, MA

“I am creating a video course on relaxation and stress-reduction which I plan to release a short version for free as an opt-in and then offer the fuller paid version for sale. How do I share private videos that can only been seen by people who subscribe or pay? Also, do you recommend YouTube for such a course?”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/53

In this episode Juliet and Clinton discuss whether therapists should hire search engine companies to help their therapy websites rank higher, whether therapists can benefit from using Periscope, and whether one can have both a general website and a niche focused website.

In this episode we answered the following questions:

1. Kathleen, Edmonton, Alberta

“Hi Juliet and Clinton – Thanks for offering this great show. A search engine company keeps contacting me telling me my therapy website isn’t optimized properly and they can make it rank higher. Is this true? How do you know when to trust a company that contacts you via email like this? If I want to rank higher in Google do I need to hire a company to help me or is there a way I can do it myself?”

2. Tonya – Jacksonville, Florida

“Do you think Periscope is something that a therapist can use effectively to market a therapy practice? Thanks for your help.”

3. Rebecca 

“I am a coach who has a niche helping people with ADD and ADHD. I’ve taken some marketing courses online and they have all said it is better to have a niche so I decided to focus on an area I know about since I have ADD myself.

However, my website doesn’t focus on ADD because I still want to provide life coaching to all kinds of clients, such as those in life transition, etc. Can I have an ADD niche without focusing my website only on ADD? Thank you for this opportunity. I really appreciate what you do.”

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/52

In this episode Juliet and Clinton discuss how therapists with more experience can charge higher fees, the best way to add a second niche to one’s practice, and if Instagram is a useful platform for therapists.

In this episode we answered the following questions:

1. Unknown

"For older, more experienced therapists in private practice, who have "earned" the right over time, with experience, to charge higher fees than people who are brand new to the field, how do we demand the fees that we are worth, without potential new clients being "scared off" by the fee and going to someone else, someone newer, who has lower fees because they are trying to get their clinical hours for licensure, or they are just less experienced?

How do we get paid what we are worth as more experienced clinicians, yet still stay competitive with the fees we quote new prospective clients?"

Doesn't experience count for anything with new inquiries?

2. Susan

"I have a 'niche' but am thinking of adding another. How is the best way to display this on my website? Many thanks."

3. Unknown

"I have a Facebook page and am wondering if I need to be using other social media for my massage practice. I was wondering about using Instagram. Is this an effective way for a massage business to get more clients?"

Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/51