The Atomic Impact Podcast

In this episode of the Atomic Impact Podcast, Jason Osborn sits down with Clay Hicks, owner of H7 Network, to explore the power of building authentic relationships in business and life. Clay shares his journey from early struggles and setbacks to creating a thriving networking community that empowers professionals through genuine connections. Listeners will gain insights into why long-term relationships are more valuable than quick wins and how they can fuel both personal and professional success.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/ 

On this episode of the Atomic Impact Podcast, Jason Osborn interviews Chris Pearse, owner of Chris Pearse Ltd, a leadership coaching company that helps executives grow from the inside out. Chris shares the importance of saying “no” as a vital leadership skill, drawing from his own experience as an interim CEO and the dangers of “toxic empathy.” He also explains why reframing mistakes as learning opportunities is essential for resilience, growth, and true integrity in business.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/ 

Jason Osborn sits down with Ben Price, founder of Coach Ben Price, to explore the unique work he does helping high-performance men win the war in their minds. Drawing from his background as a Special Forces Intelligence soldier, gym owner, and now coach, Ben shares powerful insights into masculinity, leadership, and building inner peace. He also discusses the importance of forgiveness, mission, and relationships in business and life, offering lessons every entrepreneur can apply.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/ 

Jason Osborn sits down with David Carr, founder of Steward Your Business. David shares insights from his 25+ years in environmental consulting and his journey into helping business owners become effective, people-first leaders. He discusses the importance of stewarding teams well, avoiding common leadership pitfalls, and investing in coaching to accelerate growth.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/ 

Jason Osborn sits down with John Williams, founder of The Ideas Lab, to talk about how entrepreneurs can turn their unique ideas and quirks into thriving businesses. John shares insights from his 20 years of experience, including his "Crazy Successful Formula," which helps people embrace their individuality and stand out in their industries. He also dives into the importance of simplifying your business focus, building one strong revenue engine, and creating category-defining offers that resonate deeply with clients. This conversation is packed with practical strategies and fresh perspectives for consultants, coaches, and service providers who want to build businesses that are both profitable and authentic.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/ 

Jason interviews Jamset Durrani, an award-winning leadership and mindset coach and founder of Catalystic Coach. Jamset unpacks his QalbCode framework, urging founders to lead from alignment rather than adrenaline and to “build from alignment, not applause.” He shares lessons on avoiding burnout and the trap of over-giving, prioritizing intentional transformation over information overload. Jamset also talks about seeking deeper, real conversations on LinkedIn and his mission to scale QalbCode as a globally accredited leadership methodology.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/ 

Introduction

Closing Wisdom

new technologies. He started his career in HM Forces, where he transitioned into IT after five years in a communication and technology role.

Shaun is a dedicated dad to 2 kids. He is an avid athlete with several fundraising charities and is involved in many strenuous outdoor activities such as marathons, swimming, and long-distance cycling.

About Shaun

[00:55]

Shaun is one of the Co-Founders of Perform Partners, where he oversees core delivery functions on technical and business teams. He works with teams from customer engagements to senior leadership roles.

Biggest Challenges when dealing with change

[05:07]

Shaun believes no one likes to have ‘change’ being shoved into them. It comes from your perception of control when change is being pushed into you, and you lose that perception of being able to influence around you. However, change is constant, but we carry emotions around it, and that is fear—the fear of trying something new. That’s why Shaun emphasized the significance of resilience and why it’s essential to work through it.

Foresight

[11:44]

Project managers and program managers are valuable for Shaun because they have the ‘persona’ to look up and take a long view of what’s coming at you, find ways to protect your team from future problems, and how you can pivot when it happens. You become more resilient to it, and from there, you can stay on top form.

A Child’s Resilience

[15:46]

Shaun revolves around the concept of “It’s okay to be sad, and so don’t suppress your emotions.” You can’t say that a child is less resilient. They take what we give them. He believes that a child is the hardest and best thing to come in your life. As a family, your approach is to be authentic and give them love. Children are more resilient than you give them credit for, and they are more adaptable. Do your best for your children. Show them love and hope for the future.

Resources:

Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com

Find out more:

Jason’s LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Don’t forget:

If you’re enjoying the podcast, please leave a review.

If you know someone who’d enjoy or benefit from today’s topic, hit the share button and pass it on.

Thank you so much, and until next time

00:00 – Intro & Welcome

• Jason Osborne introduces the Atomic Impact Podcast

01:10 – Guest Introduction: Alan Stein

• Jason introduces Alan Stein

02:00 – Advice to a Younger Self

• Alan would tell his younger self: “Screw brand marketing. Focus on performance marketing.”

03:30 – Struggles with Brand Marketing

• Alan shares his journey following Gary Vee and pursuing brand marketing

05:40 – What Alan’s Business Actually Does

• Alan: “We’re arguably the world’s greatest career accelerator”

07:10 – Differentiating from Recruiters and Coaches

• Clarifies distinction: not a recruiter or a coach, but a “career accelerator”

09:30 – Branding, Perception & Market Differentiation

• Importance of defining your own category (reference to "Category Pirates")

11:30 – Biggest Business Mistake

• Mistake: Spending money before validating revenue

13:00 – Handling Refunds and Feedback Loops

• Initially had a 30-day money-back guarantee, now cut to 14 days

14:45 – LinkedIn Goals & Authenticity

• Alan wants more authentic DM connections

16:10 – How to Connect with Alan

• Best channels:

• LinkedIn

17:00 – Closing Thoughts

• Jason thanks Alan for sharing transparent and practical insights

In this episode, we have invited Shaun Walsh, an inventive Co-Founder of Perform Partners. He seeks to improve and change the lives of businesses and people through innovation and embedding new technologies. He started his career in HM Forces, where he transitioned into IT after five years in a communication and technology role.

Shaun is a dedicated dad to 2 kids. He is an avid athlete with several fundraising charities and is involved in many strenuous outdoor activities such as marathons, swimming, and long-distance cycling.

About Shaun

[00:55]

Shaun is one of the Co-Founders of Perform Partners, where he oversees core delivery functions on technical and business teams. He works with teams from customer engagements to senior leadership roles.

Biggest Challenges when dealing with change

[05:07]

Shaun believes no one likes to have ‘change’ being shoved into them. It comes from your perception of control when change is being pushed into you, and you lose that perception of being able to influence around you. However, change is constant, but we carry emotions around it, and that is fear—the fear of trying something new. That’s why Shaun emphasized the significance of resilience and why it’s essential to work through it.

Foresight

[11:44]

Project managers and program managers are valuable for Shaun because they have the ‘persona’ to look up and take a long view of what’s coming at you, find ways to protect your team from future problems, and how you can pivot when it happens. You become more resilient to it, and from there, you can stay on top form.

A Child’s Resilience

[15:46]

Shaun revolves around the concept of “It’s okay to be sad, and so don’t suppress your emotions.” You can’t say that a child is less resilient. They take what we give them. He believes that a child is the hardest and best thing to come in your life. As a family, your approach is to be authentic and give them love. Children are more resilient than you give them credit for, and they are more adaptable. Do your best for your children. Show them love and hope for the future.

Resources:

Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com

Find out more:

Jason’s LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Shaun’s LinkedIn: https://www.linkedin.com/in/swperformpartners/

Shaun’s Website: https://perform-partners.com/

Don’t forget:

If you’re enjoying the podcast, please leave a review.

If you know someone who’d enjoy or benefit from today’s topic, hit the share button and pass it on.

Thank you so much, and until next time

Cheers,

Jason

In this episode, we have invited Karen Green, a sought-after business consultant mentor and author of several best-selling books for a profitable food business. She is a renowned speaker in the Food & Drink space in the United Kingdom, where she spoke at events such as the National Convenient Shows.

Karen’s endeavor lies in enabling food-preneurs to achieve lucrative sales growth and educates them to have an improved understanding of what constitutes an effective listing in UK grocery.

About Karen

[00:55]

Karen is a business consultant mentor, author, and speaker. She works with entrepreneurs in the food industry to educate and help them achieve their endeavors.

What are Elastic Shelfs?

[03:15]

Even if you have a fantastic business proposition, your product has a problem when a retailer still denies it. As an example, Karen uses the statement “elastic shelfs” for food products that can only be sold frozen. There is only a limited space in a freezer, and a retailer already has products in mind. The retailer does not have an “elastic shelf” to fit your products.

What goes in the mind of retailers?

[06:30]

Karen explains the three things retailers are interested in: profit, sales growth, and market share. When a product sells well, the retailers will lean into that more because it’s low risk with a guaranteed profit. They already know what to sell, and precisely because of this that bringing in a new brand is risky.

Karen’s 3X3 Matrix

[14:12]

Karen teaches the 3X3 Matrix in her Pitch Perfect courses, where she looks into the buyer and the company’s motivations, personality, and position in life. After that, she observes the overlay between the two, and it produces nine elements that change the nature of your selling proposition.

Resources:

Pitch Perfect Course: https://www.thekarengreen.com/pitch-perfect/

Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com

Find out more:

Jason’s LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Karen’s LinkedIn: https://www.linkedin.com/in/thekarengreen/

Karen’s Twitter: https://twitter.com/thekarengreen

Karen’s Website: https://www.thekarengreen.com/

Don’t forget:

If you’re enjoying the podcast, please leave a review.

If you know someone who’d enjoy or benefit from today’s topic, hit the share button and pass it on.

Thank you so much and until next time

Cheers,

Jason