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Udemy is like YouTube, but instead of scattered content, teachers structure videos into courses. Many of these courses are priced at $59.99 or above. However, with Udemy’s year-round promotions, most sell for $9.99.
Anyone can upload a course, and if it sells, you get half the royalties. Udemy collects the other half in exchange for promoting your course. If you want to market courses yourself, you can use referral links and receive 100% of the profits from each sale.
As Louise pointed out to me, Udemy doing all the marketing is the best and worst thing. Here’s why.
Lots of online courses sell for hundreds of dollars, and these are often self-hosted. In other words, the course creator will have their own website, run Facebook ads, and deal with customers. This can bring more stress but potentially a greater reward.
The Udemy model, however, means you might sell courses at a much lower price point, but you also might sell a greater number of them.
“Which option is best depends on what your goals are,” says Louise. “Personally, I wanted my course income to be passive, and that's what Udemy gives me. I also want them to be mass market, and I enjoy that my courses are affordable to anyone in the world.”