While therapists and counsellors may not immediately appreciate the business benefits of understanding fundamental PR strategies, there are many that can help you get your therapy or psychology business exposed to the media.
Australia Counselling recently spoke with Catriona Pollard, who is the founder and director of CP Communications, one of Sydney’s most respected and innovative boutique PR and social media agencies.
Catriona is an expert in developing public relations and social media strategies that engage consumers as well as businesses, and she has developed and implemented strategies for hundreds of organisations including Hilton Australasia, Macquarie University and the City of Sydney.
She is also listed as one of the top 100 PR people worldwide to follow on Twitter and was listed as one of the 22 Inspirational Australian Female Entrepreneurs. Catriona teaches a course she designed called ‘PR and Media releases that get results’ at the Australian Writers’ Centre. She authors articles on PR and social media which are extensively published online and in print.
In this interview Catriona shares:
