The Authority Builder Podcast

Who are your best clients?

Who do you enjoy working with the most? 

What if I told you that you can start replicating those clients with one easy email?

 These are exactly the questions my guest this week, Brian Ouellette, is here to answer. Brian is a former financial advisor (while a FA he was the daily TV market commentator for FOX News This Morning in Seattle) and Founder of AskMyAdvisor.co, a Q&A referral app you can have up and running in 15 minutes... and generating referrals from day one. 

Don’t wait for referrals to happen by chance. Move beyond passive marketing and be proactive in attracting the right new clients. Invest your time listening to this episode and you will come away knowing: 

• How to retain your clientele by creating exclusivity 
• How to identify your clients’ #1 problem and top questions 
• The simple strategy to jump-start your referral business 
• The “secret weapon” you can add to your emails TODAY 
• And more...

This is not general marketing; Brian’s strategies are laser focused on leveraging the connections of just your top clients to generate valuable business referrals.

If you are a trusted advisor for your clients, you NEED to listen in now. Brian’s simple strategies will IMMEDIATELY help you expand your connections and reach more of the clients you want to work with. Don’t miss this opportunity.

We all think we’re invincible…

But just for a moment imagine what would happen to your business if the worst case happened…

If you couldn’t go to work, not tomorrow, or next week, or for weeks or months…

Got the picture? What would your business look like? Would it still be there when you got back?

In the last two episodes, I’ve interviewed my client John Curry who has just lived this out. Except, I’ll bet his picture coming back to his business after almost 5 months out is a little different than yours.

He returned to a business that was still running at full-tilt...even grew without him.

In my third and final conversation with John, I wanted to know how he built such a resilient, self-multiplying business.

Whether you are planning to protect your business from unforeseen emergencies, or you are looking to step back and gain more free time from work, this episode is a must listen.

John and I talk through his process for assembling his business team, how they came through for him while he was away recovering from his amputation, and lessons he’s learned that will help any business leader build a “crisis-proof” team, including:

• The fallacy of rugged individualism
• How to automatically attract the right team around you
• Leveraging your team in times of need
• And much more

If you’ve missed the first two conversations in this series, be sure to go back and check them out. John has been through more in the past six months than most of us ever will and his insights and advice, both professionally and personally, are invaluable – whether you ever find yourself in a similar position or not.

Part two of our conversation with John Curry.

When John lost his leg four months ago, he translated his mindset tools from business success to his physical rehabilitation.

He also drew upon his talents to become more productive with one leg than most of us could be with two.

How? That is what we are talking about on this episode.

John shares with us how he kept his business growing and personal life on track while literally getting back on his feet. His insights include:

• A “real life” look into how a life-threatening crisis became a catalyst for productivity
• How to never again get stuck in a dip on the path to your goals (and when walking away will make things better)
• A “blueprint” for creating a crisis-proof business
• And much, much more…

If you missed the first part of my conversation with John, be sure to go back and check it out. His life-changing story will change yours (and how you run your business).

No one ever thinks THIS will happen to them…

And neither did my client…

Until he found himself in the hospital facing gruesome surgery…

He was worried about his health, even his life, and what would happen to his business.

Have you ever laid awake wondering what would happen if you couldn’t go to work for a week, or a month, or, like my client, for four months?

In this episode of the podcast, I interview my friend and client John Curry, the very first interview he’s done since returning to work after a shocking health crisis.

This may just be the most impactful podcast you ever listen to. In the episode you’ll hear...

• Why your ability to make quick decisions under pressure is vital (and how to be at peace with even the toughest life or death decisions)
• How to approach a crisis situation, and why and how to build your crisis recovery team
• John’s WIRM technique to remain positive when most people would fold like a cheap suit
• And so much more…

This week, I’m bringing back one of my favorite conversations from the podcast…

...my conversation with Steve Sims, author of the bestselling book Bluefishing: The Art of Making Things Happen.

Of all of the interviews I’ve done over the last four years, Steve Sims stands out as THE guy who gets big, hairy, impossible things done.

Here’s what you’ll discover in this special “rewind” episode of the podcast…

• A way to ask questions that are impossible to say “no” to (and make people happy to help you fulfill your vision)
• How to demystify big, “scary” tasks or goals
• Why you need to fire the “vampires” in your personal and professional circle right now (and how to do it)
• Practical ways to nurture the most productive relationships in your life
• How pruning so-so or “bad” clients makes room for better ones

Way back at Episode 65 of the podcast I interviewed Dan Sullivan, creator of The Strategic Coach Program. It’s one of my favorite interviews…

We talk about what it means to set your sights on 100x growth in your business.

I’d thought 10x before the conversation, but I’d never thought 100x and it will bend your mind.

It’s one of the most impactful thinking exercises you can ever do in business.

So, today, we’re rewinding the podcast and bringing this valuable conversation into the present.

Tune in now and discover…

• How to create your 100x bigger/better future vision
• Why the secret of 100x growth lies in “Who Not How”
• How 100x thinking allows you to escape from all competition and commoditization
• The game-changer strategy for achieving 100x
• And even more…

I could tell he was ready to fire his SEO/website consultant…

My client (we’re wrapping up writing his book) was asking what else we could do for him and his frustration with the performance of his website was clear as day.

He wanted to hire us to take over his website and “fix it”...

Knowing what I know about his business, there isn’t a fix. Does he need a website...sure. Will it ever produce big results...nope.

In this episode of the podcast, I share with you the advice I gave my client. If you’ve been frustrated with your website’s poor performance, this episode may just hold your answer.

You’ve heard it before…

“There’s riches in niches…”

This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche. 

I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age.

• You’re going to see how Davina made the pivot to her profitable niche with huge success (she doubled her revenue in a year), plus…Why she made the decision to focus on a niche
• How to filter out clients you don’t want to work with
• Why serving a niche market is more advantageous than you might think
• How to avoid indecision when analyzing your marketing options
• And much more...

If you’ve ever thought about writing your own book to attract clients and grow your business, now is the time to do it and I’m here to explain how.

I’ve received lots of questions about the process of writing a lead-generating book. So, in this episode, I’m going to answer them and help you see what a successful book looks like.

• How long should your book be?
• How much should you give away?
• Is there a specific structure to a successful book?
• How long does it take?
• And, the one question I hate to hear…

If you have experience solving problems for your clients or a unique method that gets results, and you’re ready to be seen as a leader in your market or industry, this podcast is for you.

Check it out and I look forward to seeing your book on a shelf.

The two biggest levers you can use when it comes to growth and marketing aren’t what most people think they are.

I’m going to share with you how to juice your growth by focusing on your offer and the economics of acquiring clients. Without these, any marketing tactic you employ will be ineffective.

Successful businesses are the ones that can align what they offer with what their clients actually want. Successful businesses are ones that truly understand the investment needed to deploy the marketing campaign necessary to acquire clients.

I’ve put together this episode to give you the answers to some of the following questions successful businesses have figured out:

• How can I communicate my offer to clients in a really compelling way?
• What are the economics I need to understand so that I can invest confidently in client acquisition?
• When do I shift from referrals to paid media for greater client acquisition (and do I even need to)?
• What are the marketing pitfalls I need to avoid?
• And much more…

This is the episode you need to listen to if you are just starting up a marketing campaign, if you are ready to scale up client acquisition, or if your business has run out of organic growth. Money expands, time doesn’t.

Until next time, stay unstoppable.