The Authority Builder Podcast

Without business development, there is no business.

Obvious, right…?

So, why do so many people struggle with biz dev?

Most are focusing on the wrong thing...and ignoring what really moves the needle.

Today on the podcast, we talk about…

• Where to focus your attention (there are only 3 things to zero-in on)
• Why you need to build “marketing assets” 
• Which three marketing assets are “must haves”
• The vital missing ingredient that’s easy to add (and easy to overlook)
• And even more…

Oh, and I’ll give you an update on my freedom project: “The Less I Do The More I Make.” I had a big win recently, and if you’re on a similar journey to free yourself up, you’ll want to listen to this…

I’m often asked what’s the best kind of book to write to attract clients.

Today on the podcast I’m going to give my answer.

When deciding to write a book, I believe you first need to determine your goal for the finished product. Do you want to share your knowledge, educate, or transform someone’s thinking?

In this episode, I share some ideas on how to craft a book that will attract clients, build trust, and give you a position of preeminence in your market.

I delve into the four different types of books and the outcome of each from a client acquisition standpoint.

I even share with you exactly how long your book needs to be...

Go listen now!

Today we continue the series I’m doing called The Less I Do The More I Make.

This week is a bit of a twist. I’m talking about personal productivity multipliers. I started this process with the goal of a four-day workweek and I have been revamping my process to take me closer to that goal. 

On today’s episode, I’ll tell you what I am doing to transform my schedule, make better use of my time, and get more done, including:  

• The tool I use to weed out my “irritating” time stealers
• My time management tool picks 
• My 7 buckets for time organization
• And more

Listen now…

P.S. There are five prior episodes and I recommend if you haven’t listened to them yet, you go back and check them out.

Part 1 - Mindset
Part 2 - Biz Dev Leverage
Part 3 - Systems
Part 4 - People
Part 5 - Breakthrough Solutions To Setbacks

Setbacks on the journey to freeing up your time can actually lead to more clarity.

This week I continue with our series The Less I Do The More I Make. This one is a little uncomfortable. I’m going to talk about some recent roadblocks I hit with my plan to free up my time. I think the first thing to know is setbacks happen. There are times things don’t go as planned and you end up working more than you want to. 

Setbacks can be discouraging—but don’t quit. 

In this episode, I share what stumbling blocks I’ve faced in my plan, and how it led to more communication with my team, which led to more clarity…

… and a surprising result.

I walk you through it on this episode in the series, The Less I Do The More I Make.

Today, on the Unstoppable CEO Podcast, we have a dynamite interview for you. We’re going to talk about selling in the new world of sales where trust really is the name of the game.

We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.

We talk about:

• Myths in sales
• Why the beginning of the sales process is the most important part
• Using language and tone to diffuse pressure and trigger trust
• Breaking out of antiquated sales habits
• The One Call Sale® 
• And more

Your #1 job is to find and acquire talent…

Client “talent” (pays the bills), and team “talent” (delivers the value).

How do you attract team talent...and get them to do what you need done and execute at a high level?

I know every business owner struggles with this. It’s a huge barrier to freeing up your time.

So in this episode, I share how I’ve simplified what I have to do to build the team. I can tell you it’s already working…

...and the approach will surprise you.

Many thanks to everyone who has written in telling me how much this series is impacting you. If you’re getting benefit, please share this episode with a business owner who wants more freedom.

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Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.
https://unstoppableceo.net/magneticauthor/
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Ok, this week, we’re dealing with the dirty “D” word…

Delegation!

Man, I’ve had a love-hate relationship with that word over the years. Love the idea of it, but the implementation can be challenging.

If I’m honest, I’m good at figuring out the high-level processes, and...the details drive me a little nuts.

Maybe you can relate?

I think the challenges are magnified in a professional service setting. Sure, the science of what you do is easy to break into steps. It’s mechanical. 

The hard part is how to turn the art of what you do into a system--the strategy, the critical thinking, problem-solving, and application of your vast store of specialized knowledge to a specific client’s problem today.

My thinking on how to do this has changed over the last couple of months, and (I think) my approach has improved and simplified. I walk you through it on today’s episode.

Listen now…

-Steve
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Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.
https://unstoppableceo.net/magneticauthor/
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This is Episode 2 in a new series I’m doing called “The Less I Do The More I Make.” In last week’s episode I introduced my new operating mantra--the less I do the more I make--by talking about the mindset shift required to pull it off.

This week, we’re getting practical. If you’re going to start freeing yourself up, you need to start somewhere. I think the first place to start is with your business development. 

So, today, we’re looking at how to build leverage into how you do business development. Using the strategies I share I’ve freed up almost 10 hours a week and we’ve attracted more and better clients.

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Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.
https://unstoppableceo.net/magneticauthor/
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How to Radically Free Your Time and Improve Your Business

In January I began a process to radically free up my time and increase our business.

It all started with 8 little words that I wrote on a sticky note and attached to my computer monitor…

”The Less I Do…The More I Make”

An awful lot of “gurus” will tell you that you need to delegate, trim your to-do list, create time freedom…and…and..and…

And…they never really explain how to go about it.

So, instead of telling you you should do it, I’m showing you how I’m doing it, right now, in real-time. The good, the bad, and the ugly.

This is the first in a series of episodes and articles where I’ll show you how I’m transforming my schedule from a business that had grown in 2020 to consume me 7-days a week by the end of the year, to one where I take 164 days off in a year…AND GROW THE BUSINESS FASTER THAN BEFORE.

I recorded this episode several weeks ago, then after reflecting on it, decided to write a 1500 word article distilling the insights further.

I hope it opens some new thinking for you.

Read the article

On this week’s episode of the Unstoppable CEO Podcast, we speak with Alistair McBride, Director of Al McBride Coaching & Development. Al is a coach, facilitator, and trainer who has started numerous small businesses and is a regular guest lecturer and facilitator at multiple universities in Ireland, talking about cognitive behavioral coaching, entrepreneurship, and innovation. He coaches executives and business owners across many industries, focusing on the topic of the psychological edge in negotiation. He is also the host of the Dealing With Goliath Podcast, which focuses on sharpening the psychological edge for business leaders.

We chat with Al about his innovative methodologies, as well as:

• A peek into the world of art dealership
• Overcoming AI commodification concerns
• The critical questions to ask to determine value
• How to cultivate long-lasting, trusted relationships during negotiations
• Tailoring your approach for clients and transactions to be effective every single time
• And more