The Authority Builder Podcast

On this week’s episode of the Unstoppable CEO Podcast, we speak with Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble. Kate believes that an effective brand is the path of least resistance to revenue and she's passionate about helping organizations create really compelling common ground with their customers.

“Really, my whole approach is about helping free up business leaders and entrepreneurs to deliver a brand pitch that actually enables them to win more work,” says Kate.

We chat about methods and actionable strategies for branding, as well as:

• The importance of nailing down the messaging before creating visuals
• The one-sided nature of storytelling and how to engage customers in conversation
• The three specific points that you need to be in every conversation
• The metrics used to measure the success of a rebrand
• And more

Our special guest on this week’s episode of the Unstoppable CEO podcast is Tobin Slaven, Co-Founder of BookofExperts.com. He leads the referral network which showcases and spotlights the world of expert entrepreneurs, including coaches, consultants, authors, speakers, influencers, and agency owners, and continues to build a referral circle of strategic partners by building meaningful relationships. He is also the author of Experts Never Chase.

We chat about establishing and maintaining your authority of expertise, as well as:

• Exiting from playing the digital marketing game 
• Making an impact through one-to-one conversational sales 
• Building stronger relationships
• Exploring the Four Gears of Marketing
• How to make more meaningful connections with genuine interest
• And More

Our special guest on this week’s episode of the Unstoppable CEO podcast is Adam King. Adam is the host of The B2B Growth Think Tank Podcast and leads the growth consultancy, Think Like a Fish, as the Business Growth Accelerator. He focuses on helping established B2B and professional service firms generate £500k of additional revenue in 12 months.

Adam says, “So there's always something in your process, something that you do, that you can really bring out—  either you do it slightly differently or not everybody in your market really celebrates or talks about. If that’s brought out, suddenly, you are very, very different.”

We chat with Adam about bridging the gap between where you are and where you want to be with regards to business development, as well as:

• What your company needs to own and control to effectively delegate for execution
• The benefits of developing a results generator visual model
• Bringing focus to the steps along the path that create outcomes for your clients
• How to bring to life the intangible value that you offer
• And more

Our guest on this week’s episode of the Unstoppable CEO Podcast is Manuel Astruc. Manuel is a Board Certified Psychiatrist with over 20 years of experience running a private practice in the addictions field and serving as the medical director of Saratoga County Alcohol and Substance Abuse Services. He also coaches entrepreneurs who are facing burnout, or who have realized that something has to change in their business, helping them to break cycles of self-sabotage and underperformance to shift toward growth and success. His ultimate goal is to integrate his coaching and mental health treatments to replace limiting beliefs with long-lasting paradigm shifts.

We chat with Manuel about overcoming his own battles with alcoholism and depression, as well as:

• The big impact of his twin sister’s optimism, despite her own illness
• The four pillars to practice to bring more happiness into your life
• Ways we numb ourselves and the excuses we use to keep ourselves in the cycle 
• The three things to remember when you or someone you love is going through hard times
• And more

On this week’s episode of the Unstoppable CEO Podcast, we speak with Chris Ross. He's one of the world's leading experts on high-performance sales teams, the host of the Win-Win Effect Podcast, and the Founder of the broadcasting media network, Winject Studios. He has also created two nationally accredited sales and business programs operated by over sixty trade schools and is currently building a podcasting powerhouse, teaching others how to grow their leadership.

“You have to make the proper adjustments and be alone in your own thoughts to understand what you need to do in certain moments and if you’re aligned with your own core values and what you really want. If you're not, you're going to fail in entrepreneurship,” says Chris. 

We chat with Chris about creating a career in educational sales, as well as: 

• Developing emotional intelligence
• How to ask better questions and create better podcast conversations
• How to change your life by changing your thoughts
• Making an impact and taking it to the next level
• And more

My guest is Perry Marshall, best-selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.

But today, Perry and I are diving into his latest book—Evolution 2.0. Perry’s a brilliant marketer and a disciplined engineer.

This is a fun, deep, and very different interview, that will expand your thinking.

And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You’ll have to listen to find out.

I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine 

00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.

01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.

06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.

17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.

26:28 Perry talks the work of biologist Barbara McClintock.

35:25 Steve takes Perry’s point on gaps in evolution and shows how it's happening in business today.

37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.

40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.

45:37 Perry explains his bacteria theory further.

47:38 Steve picks up on the fact the evolution is fractal.

52:55 Perry explains what The Evolution 2.0 Prize is.

55:24 Perry tells us how best to get in contact with him Mentioned in the show 

• Evolution 2.0
• 80/20 Sales and Marketing
• The Ultimate Guide to Google Adwords
• The Ultimate Guide to Facebook Advertising
• https://naturalcode.org
• https://perrymarshall.com
• https://cosmicfingerprints.com
• Enjoy this podcast? Leave us a review on iTunes.

Alinka Rutkowska is the best selling author of How I Sold 80,000 Books. Our guest is now devoted to working with business leaders to write, publish, and promote their own best selling books. She used her marketing strategies to launch Leaders Press and has a 100% success rate with creating and launching bestsellers for entrepreneurs across the spectrum.

In this episode, we discuss how to enlist others to help write your book, as well as:

• How writing a book gives you authority over your business niche
• Working with a team to write and publish your book
• Common excuses preventing business owners from publishing their book 
• Foundations of promoting to ensure a successful launch
• Incentivizing book purchases
• And more

Today on the podcast, we’re talking about out-of-the-box (yet very effective) marketing strategies. Why? 

Because there’s way too much “me too” marketing being pumped out by your competitors. If you want to stand out, you need to stand apart.

So...today, we’re taking you through some obvious, but seldom used strategies, and a few that you’ve probably never thought of.

Grab a cup of coffee and a notebook...you’ll want to make some notes and put these ideas to work in your business.

Listen now...

On this week’s Unstoppable CEO Podcast, we speak with special guest, Danielle Grant. Danielle is a no bullsh*t mindset mentor, entrepreneur, and motivational speaker. She's the founder of Your Mindset Mentor and host of the Mind Vibe Podcast, providing entrepreneurs deep wisdom on their own mindsets to heal and awaken to their consciousness.

“When I can move someone out of ego thinking and ego behaviors, and align them with very conscious thinking and conscious behaviors, the actions become a lot easier. The money aligns a lot better, you don't feel as flustered, and you're not scrambling all the time because you're very conscious; all of your actions are conscious, you're trusting, and you're aligning,” says Danielle.

We chat with Danielle about subconscious attachments and how they turn into patterns in our lives, as well as:

• Questions to ask yourself to move past limiting beliefs
• The Three-Step Mindset Framework
• Why many people quit before they’ve begun
• Evidence that limiting beliefs are being overcome
• And more

A few years ago I was gifted a little book called Wanting What You Want, by Dan Sullivan. Before reading that book, I’d often attach a justification at the end of any statement that started with “I want to…”

There was always a “because” that followed.

Today on the podcast we explore the importance (and difficulty) in knowing what you really want--in life and in business.
I believe it’s the most important of all questions for you and I as entrepreneurs. You know the old saying… “Be careful what you wish for, you might get it.”

As we ramp up for a new year and fresh start after 2020 I think this topic is more important than ever.

Here’s what you’ll find when you listen…

• The vital difference between knowing what you want and knowing what you don’t want.
• The only justification for anything you want.
• An approach for getting clear on what you really want.
• And a lot more…

Go listen now!