The Authority Show

Do you need a reminder as to WHY you should be writing your book?

Well, today, we are back and ready to get stuck back into helping you make your bestseller. And to celebrate our return (after around 9 months of silence) we are uploading 5 mini episodes every day this week.

In this episode, I'm giving you my 3 reasons as to why writing a book is a no-brainer. From readers, transitioning into clients, to providing low-cost methods of support to those who need it: we're talking about how writing YOUR book is making coaching accessible for all.

Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide.

Ready to get started on your book? Then come and check out my signature self-study programme, The AUTHORity Blueprint and get your hands on the step-by-step process to planning, writing, publishing and selling an exceptional book. Click here for more information.

Or put some time into my calendar here, for a consultation to see if this our mastermind is for you.

Highlights from the show:

6:20: (How writing a book can showcase your coaching)

7:25: (Making a greater impact on your readers, therefore clients)

8:45: (Leveraging your platform-getting asked to stages and podcasts)

Other resources mentioned:

Huberman Lab Podcast

7 Habits of Highly Effective People

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Are you someone that LOVES starting new projects and thrives on the excitement but then really struggles to bring something to completion?

Do you find yourself procrastinating even when you've got some big things on your to-do list?

Then today's episode may be very enlightening for you! In the last of our mini-series of live 1:1 coaching sessions, we meet Natalia who has been working on her book for a while now but just can't get herself over the final hurdle to get the first draft finished.

In this coaching conversation, listen to us teasing out what's really behind that and learn how you can call on your future self to help you out!

Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book!

Highlights from the show:

• (05:24) What is stopping you from finishing the book?
• (11:21) Your brain is keeping you safe by not completing the book
• (17:47) It is never about time management, it's always about resistance management
• (22:17) What if the dopamine hit came from being in integrity with yourself?
• (33:27) How does your future self feel when your book is released?

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

What do you do when you've got 50 ideas for your book and you can't get yourself into the driving seat of any of them?

In today's podcast we've got another mini coaching session around how to make progress with your book …and we're meeting Grainne who was all fired up to write a book that was going to support her business.

Trouble is, when she's not taking the action she wants, to work out what that business actually IS - it's very hard to write a book about it.

This is a great in-depth conversation where we dig into some of the very clever blocks that her brain is putting in her way that's stopping her - not from making progress, but from making *uncomfortable* progress. Sound familiar?

So if you know that how you're spending your time might look good on paper, but it's not actually getting you the result you want, then give this episode a listen!

Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book!

Highlights from the show:

• (03:48) Committing to doing something when I'm not ready to do it
• (10:11) What book do you want to write?
• (23:33) Struggling with making decisions
• (41:09) How do you stay in integrity with yourself?
• (44:53) This book could be really helpful and really powerful

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

'Why aren't I writing my book?!'

This is a cry of anguish that I hear from a few clients so I figured maybe it's something you can relate to...

You get all fired up, start strong, make great progress…. and then… well, life gets in the way and before you know it, it's been weeks and then months and the book outline is gathering dust. That's exactly what's happened with my client Lauren, who is writing a book on nutrition and how to have a more mindful relationship with food. We had a coaching call recently to dig into what exactly was going on and why she'd stalled with her book.

Because here's the thing - your brain is going to come up with some VERY convincing reasons why you've suddenly got 101 more important things to do with your book.

But then what happens….

Well, the book doesn't get done and you end up beating yourself up about it. My friend, I'm here to tell you, you can't hate yourself through to a finished first draft.

So tune into this episode of The AUTHORity Show and listen to this live coaching session. If you've ever felt like you were at the mercy of everything you've got going on in your life, then this one is definitely for you!

Interested in hearing more about Lauren's work? Then connect with her on Instagram here

Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book!

Highlights from the show:

• (05:43) Struggling with the organisation of productive time
• (12:28) Productive procrastination
• (18:02) Deadline driven
• (23:31) Perfection failure
• (31:13) It's down to your thinking and your feeling
• (35:59) It's about resistance management

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Have you ever noticed that the closer you get to the finish line, the harder it is to actually drag yourself over it?

Trust me when I tell you that this couldn't apply more than when it comes to writing a book. The nearer you get to getting that sucker on sale, the harder and faster the resistance comes chasing at you. Which is exactly what's happened for my client Carolina. She's inside my AUTHORity Blueprint programme and has made amazing progress in getting her first draft written. Problem is … it's been a while🙈 And now she's stuck in overwhelm at what she sees as the enormity of the task ahead in getting it finished. Sound familiar?

If you've ever found yourself spinning your wheels and puzzling over why you JUST CAN'T GET the thing you really want to finish, finished - then this episode is a *must listen* for you. Tune in as we have a mini coaching session that scratches the surface of what is actually lurking beneath that thought of 'it all feels like too much' Where have YOU been holding yourself back from getting something finished?

***

Want to know how to get yourself a traditional book deal? Then make sure you come and check out the event that my literary agency is running in London on December 13th that's going to take you behind the scenes of the publishing industry and give you the low down on everything you need to do to secure an agent, create an unbeatable proposal and get that coveted book deal. Read more about the event here!

Highlights from the show:

• (08:18) Struggling slightly with overwhelm
• (12:02) Productive procrastination
• (18:56) Imposter syndrome
• (24:41) Look at that fear first
• (30:48) What if you just chose to stop thinking either set of negative thoughts?
• (36:43) Approach it with empowerment and liberation

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Should you write a book or should you start a podcast?? Given that today's guest is Podcast Coach and founder of The Podcast Boutique, Lynsay Gould, you're not going to be too surprised to discover that our answer is do both!

Books and podcasts go hand in hand and in this week's episode we dig into exactly why they are such natural partners. We look at the ins and outs of starting your own podcast and how it can make your content work really hard for you.

Not surprisingly, people have the same reasons *coughs* excuses *coughs* for not starting a podcast as they do for writing a book - Time, money, fear of judgement, being overwhelmed by the process - but Lynsay and I discuss the benefits to pushing past those fears and getting the help you need.

We talk about which comes first - the book or the podcast?; how you can be planning your content to make sure you just work hard once and why podcasts are such a powerful book promotion tool.

(and yes, we do get into how you can still use guesting on podcasts to promote your book if you *really* don't want to start your own!)

Get in touch with Lynsay Gould via The Podcast Boutique website: https://www.thepodcastboutique.com/

Download your free checklist on How to Start Your Podcast the Right Way

So no more excuses - start getting canny with how you're using your content and growing your audience!

Ready to get started on your book? Then download my FREE guide to making sure you avoid making 3 really BIG mistakes

https://jkillmarketing.lpages.co/the-3-big-mistakes-people-make-when-writing-their-book/

Highlights from the Show:

(04:48) The biggest barriers that stop people from starting their podcast

(06:58) Podcasting and writing a book go hand in hand

(09:16) Use your podcast as your marketing runway

(20:39) You need a strategy behind your book and your podcast

(23:30) Creating good content is the most important thing

(25:09) Pitching yourself to be on a podcast

(29:08) Podcasts are a way of reaching a really engaged audience

(31:31) When you have your publication day start pitching yourself

(36:41) The help people can get when starting their own podcast

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

We've all heard the saying that patience is a virtue. Well, today we're talking about how patience is an effing SUPERPOWER...

What has being impatient got to do with writing your book? Good question! Tell me something: If you are currently working on a book, are you impatient to get it finished?

If the call to write one has been floating around for a while, are you impatient for all the circumstances to be right so you can start it? Yeah. How's that working out for you? In today's episode we dig into what impatience *really* means and how being impatient for progress is actually killing your book.

Highlights from the Show:

(03:51) When we're impatient we want time to move differently

(04:40) How many times have you been really impatient to get something done?

(06:47) Impatience was covering up fear

(08:46) The state of impatience is actually keeping you safe

(10:15) Check-in with your reasons

(11:45) The next time impatience creeps up, ask yourself, what exactly am I impatient for?

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

In today's episode I'm delighted to welcome the very talented and inspiring Jo Wimble Groves, author of RISE OF THE GIRL.

Jo is a tech entrepreneur, a parenting blogger and now author! In this interview she talks about her passion for helping girls put their hand up and how we can raise them to be resilient and confident young women. She shares her own experience of 'putting her hand up' aged 16 when she left school to start a company with her brother. Now with nearly 3 decades of experience as an award-winning woman in STEM, a thriving blogging & influencer platform and mother to 3 young children, she's an absolutely inspiring powerhouse.

She talks about how we met, how the book came to be (and how it ended up being different to her original idea once I got stuck in!) and what the experience of being published by a global publisher like DK has been like. I hope you find listening to her motivating - she really is a brilliant example of staying the course and taking action towards your big dreams.

You can buy RISE OF THE GIRL: Seven Empowering Conversations to Have WIth Your Daughter here (or here if you want to support your local indie). Connect with Jo@GuiltyMother on instagram

Also mentioned is the lovely Nicky Raby who connected us - my podcast episode is hereand Jo's can be found here.

Ready to get started on YOUR book? Then come and get yourself on the waiting list for my next workshop! Who knows - it could be YOUR book we're talking about on a future episode!

(And finally - one week until the magical unicorn that is Noor Hibbert publishes her follow up to the smash hit Just F*cking Do It. Want to get your hands on a FREE YOLO coaching course with £197? Then pre-order YOU ONLY LIVE ONCE now!)

Don't forget to like, subscribe, review, tag me on Insta because I want to see what you're going to write about!

Highlights from the Show:

{4:51} Can't believe I'm an author

{10:15} Making myself stand out

{16:38} Finding the heart of the book

{25:03} How you do one thing is how you do everything

{33:17} We can find role models everywhere

{41:10} I didn't feel worthy

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Ever wondered what it takes to get an agent? Or more specifically ME as your agent? Today's episode is all about what I look for in taking on a non-fiction author. And whilst that might sound all 'me me me' - what it's actually about it you.

Because if you can understand what drives a YES, then you're going to be able to get a lot more comfortable with hearing a NO. Because you're going to hear a lot of them. Do they mean you should quit? What do you think? Tune in to find out...

For more information on the bks Agency and to submit to us, visit www.thebksagency.com

If you are thinking about writing the book that's going to:⁠ ⁠ *Position you as the stand-out expert in your niche⁠ ⁠*Turn on the tap to a waiting list of dream coaching clients⁠ ⁠*Get you invited on to high-profile stages and podcasts?⁠ ⁠ Then I want you to HOLD UP A HOT MINUTE...⁠ ⁠ Do not... I repeat - DO NOT - write a word until you have downloaded my FREE guide⁠ ⁠ so that you can avoid...⁠ drum roll please...⁠ ⁠ THE 3 BIG MISTAKES PEOPLE MAKE WHEN WRITING THEIR BOOK⁠ ⁠ (Only 3? I know, right? )⁠ ⁠ But seriously. Avoid these 3 pitfalls and you can be pretty confident that you are going to set yourself up for writing a successful book. ⁠ ⁠ Grab the guide for FREE right now ⁠

Here are the highlights:

{1:26} Why October is a big month in the publishing calendar

{5:26} Why I don't reply to some submissions

{8:50} It's about the mindset

{14:04} I want you to be ambitious

{17:18} I want to care about who I represent

{20:03} It's about me, not you

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So here's the thing. I can teach you everything you need to know about writing and publishing and selling a book. (And when I say everything, I do mean EVERYTHING). But guess what - that's not enough. You know how I know? Because if it were, you'd have written your freakin' book already! Knowing the 'stuff' - the strategy, the how-to is all well and good. But if you can't actually manage your mind, then it's not going to get you very far. You can logically understand how to structure your book, but if you can't get your chimp brain to shut the fuck up, you're never going to push through the resistance to get the work done. So that's what we're talking about in today's episode. Because when you can get wise to how your brain is working to derail the process, then you can get a handle on it and get the book DONE AND DONE. Useful Links:

*Come and say Hi on Instagram and tell me what YOUR favourite flavour of mind drama is!*

**Want to avoid the 3 BIG mistakes that people make with their book? Then download my FREE guide! ***Want to take the self-guided study approach to writing a book?Then get yourself The AUTHORity Blueprint and work at your own pace. Get started today for just £297 + VAT ***

****Want to come and work with me in person? Find out more about my VIP days here**** ok, that's enough links now. back to work. Unless you haven't left me a review yet. Go do that first.

Here are the highlights from the episode:

{00:57} I can teach you a lot... but I can't teach that

{4:06} You have to add coaching into the mix

{5:40} It takes a long time to write a book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.