The Authority Show

Well, here we are at the final episode of our book funnel mini-series and I've saved the best for last. Today we're talking high-ticket, baby! (It's always my favorite subject.)

So far, we've looked at WTF a book funnel actually is, how it can grow your membership, and how you can use it to sell digital products. While all of these are fantastic, I have one unspoken goal for all of my clients, and that's to make back their investment (at the very least).

As much as I'd love for them to do that with book sales or $200 workshops, they'll get the most bang for their buck when they are able to get clients to invest in high-ticket offers.

That's why in this episode of The AUTHORity Show, I'll cover what a high-ticket item looks like, why clients might choose it over other offers, and why these types of experiences can go for a larger investment.

Then you will have heard every episode and will have everything you need to set up your book funnel the way you want to set it up. You can include one thing, a few of them, or if it strikes your fancy, you can use them all.

Just be sure to hang around until the end because there's an added bonus that will round out our book funnel series — you won't want to miss it.

Tune in and when you're done, come find me on Instagram @jessicakillingley and let me know how you plan to use your book funnel.

Here are the highlights: {2:11} Why would someone take up a high ticket offer? {4:10} The importance of maximising PR on launch {5:47} A high ticket solves a higher percentage of the problem {7:51} Make the biggest impact you can {10:42} Think a little differently {12:46} The journey doesn't stop on publication day

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So here we are at our third installment of totally nerding out on how book funnels can be used to grow your business. If you've listened with any sort of care to the previous two episodes, you know by now that growing your business is the entire point of writing a book.

But before we proceed, let's recap, shall we? In week one we talked about WTF a book funnel actually is. Week two was about how your book is a powerful way to grow your membership.

If you haven't listened to them yet, stop what you're doing, then go back and start with episode 35.

But if you're all caught up, then it's time to discuss how your book can be a funnel into your digital products to further grow your reach. When I say 'digital products,' I'm talking about workshops, an online self-study course, or even a larger group coaching program.

And when you place your book at the top of the funnel leading into them, you've got a beautifully stacked suite of offers to move your people from one step to the next.

In this episode of The AUTHORity Show, we'll reverse engineer what it looks like so you can start your people at the beginning, then through each offer you meet their current need, then they move to the next level.

This method helps you carry them through the journey so they can reach that evolved state they're seeking. The best part is they're happy and you're putting good stuff into the universe — and it's coming right back to you through your growing business. Win-win, my friend.

Are you ready to nerd out with me on the third installment of our book funnel mini-series? Give it a listen, then when you're done hit me up on Instagram @jessicakillingley and let me know what you enjoyed most from this episode.

Here are the highlights: {1:49} Stacking up your funnel {3:12} The halo effect {4:57} Reverse engineering the funnel {7:46} Maximising the user experience {9:54} Making money every step of the way

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Last week I started talking to you about why a book funnel is key for growing your business. So if you haven't yet listened to that episode, you're going to want to start there.

This week I'm continuing on that rant from the next angle, which is how your book can be extremely effective in growing your membership program. And if you don't have a membership program yet, then that's all the more reason you should give this episode a listen.

A membership can become that next part of the journey for your readers, because it helps them integrate and implement what they've learned in your book. It gives them a space to come together with others who understand, so they can get the support they need to make your solution a part of their daily lives.

In this episode, I'll be going over the pros and cons of having a membership, and how you can connect your membership with your book. We'll also cover a few reasons a membership program may not be ideal for you depending on how you help others.

But be sure to hear me out, because for most people it's one of the easiest and most cost-effective ways that you can scale and grow your business.

Tune in to this episode of The AUTHORity Show for all the details. And if you want to hear an inspiring story about someone who's crushing it in the membership world, check out this previous episode with Faye Cornhill's story. You can even follow her @fayecornhill if you like.

And if you're ready to take things a step further and start planning out your book, there are several ways I can help you do that. Check out the options then pick your poison and let's get you started.

Here are the highlights:

{2:17} Create a space for your readers to come together

{3:16} Memberships add the how to the why & what

{6:10} Memberships are not always a good idea

{9:05} Make sure your messaging works

{11:49} The allure of exclusivity

{12:45} Using your book as a perk of membership

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Today we are going to be taking about book funnels, and over the next three episodes we're going to talk about how your book can be a funnel into different kinds of offers.

We're going to look at how your book can grow your membership, how you can use your book with digital products, like group programs and online courses, and then how you can use your book for high ticket things like one-to-one or masterminds or retreat style events.

On this episode we're just going to look at what a book funnel is and why it's important. You want your book to turn readers into clients because that's where you start making some serious change from it.

Here are the highlights from this episode:

{4:00} What is a book funnel?

{6:44} Scaling a business is about working the funnel

{8:40} A book is not a static object

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

When it comes to writing your book, there's a big chance that you know it's definitely going to happen one day, but that now just isn't the right time. Usually I'm pretty quick to flush out when that's a little bit of fear masquerading as logic, but let's just for with it for this week shall we! How DO you know if it's the right time, and want might be a good reason to wait a while?

Maybe you've not yet run a full cycle of your course, or maybe you've just done it for the first time. You want to give it a bit more time to have a little more experience under your belt.⁠

But! that doesn't mean that you can't start working on your book now - because there are baby steps you can be taking that are going to help you A LOT when the time to get started for real finally comes around

There are things you can be doing now, whilst running your coaching program and business, that will help you when you're ready to sit down and get to work.

Want to know what you need to do to get yourself 'book ready'?⁠ Then this is the episode for you

Here are the highlights from this episode:

{3:32} Collecting the data, aka 'the big old brain dump' {5:41} Fleshing out the content {8:21} Understanding and adapting to your audience {10:07} Refining your research

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

A lot of coaches and course creators really wonder if they should consider turning their signature coaching program into a book. So I turned to my Instagram stories to ask my people if they wanted to know more about it.

The response was a huge, resounding YES.

Now I could just hit you up with a huge spoiler and say if you want to know if you should do it, the answer is a big, fat yes.

While that would be short and sweet, it certainly wouldn't make a good podcast.

Instead, I'm handing you five brilliant reasons why it's not only a good idea, but they also help support why you should absolutely consider it.

I'll even give you tips on how to know if now isn't quite the right time for you. But even if it's not, you'll know when your time comes.

Tune in to this episode of The AUTHORity Show and if you're smart, you'll stick around to the end because that's when I'll sneak in a bonus reason to seal the deal. It will be worth it — promise.

Want extra help in making this work for you? Hit me up on Instagram @jessicakillingely and we'll take a look at how we can turn your signature program into a book people will read, then want to come work with you.

Here are the highlights from this episode:

{4:10} Why it's a good idea to write a book that covers what you do in your signature program

{6:42} Your book showcases how good you are

{8:06} How your book is that entry-level way of helping them understand that that transformation is possible for them

{9:16} Your book as a really effective sales funnel

{10:24} Your book makes your work more accessible

{11:30} When it's not right to make your programme into a book

{13:10} Can you write a book about your course, without giving everything away?

{17:45} How your book gets readers mentally ready and prepared to get the most benefit when they join your course

{21:07} Writing your book will make your programme better

{22:09} Are you leaving money on the table?

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So you've done the planning and the outlining for your book, but haven't written a word yet. You know it's go time, but why does it feel so damn difficult?

You sit down to write, but all you end up doing is staring at a blank page. Next thing you know, you're filling your schedule with other tasks that have nothing to do with writing your book, then think, 'Look at that. I've got no time to write.'

Spoiler alert: if you keep that up, you'll never write the damn thing.

So how do you get started? What's the best way to stop dicking around so you can finally get some words on the page?

That's what we're talking about on this episode of The AUTHORity Show. I've got three killer strategies that are sure to move you out of self-sabotage mode so you can go ahead and write the damn book already.

Tune in and take notes because I don't just want you to hear the tips I'm giving you — you've got to apply them. Hit me up on Instagram @jessicakillingley and let me know which one is the hardest for you and commit to me what you plan to do about it!

Here are the highlights from this episode:

{1:34} The Hollywood view of what it's like to write a book

{3:04} Unsexy discipline

{3:54} Adopting the identity of an author

{4:32} Creating the desk of an author

{6:10} Blocking time out to write

{8:08} Your detailed chapter breakdown is your BFF

{9:53} How structure creates the space for creativity

{11:55} Dealing with resistance

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So you may think you've arrived when you're given that little orange bestseller banner on Amazon, but the reality is you can achieve that just by hacking their algorithm. If you really want to measure how well your marketing is working, stop focusing on your chart position, because it just doesn't matter all that much.

So what does matter?

Reviews.

Your book's reviews are really the only thing that matters, in my opinion. Because when you have good reviews, it tells you two things: you wrote a good book and you've been intentional about your marketing.

It means you've done the work to write a book that is powerful in helping change others' lives, but also that you are also keeping the momentum going to get an even farther reach to bring new people into your world.

I mean, that's why you wrote the book after all, right?!

On today's episode of The AUTHORity Show, we'll talk about why reviews matter so much, and I'll share step-by-step strategies that will help you get your first 50 5-star reviews.

Give it a listen, then go out and get yourself some reviews, then come back to tell me about it.

If you've already had some beautiful 5-star reviews, share them with me. I love seeing them and celebrating with you, but they're also a good way to remind yourself that the hard work you put in was all worth it.

Here are the highlights from this episode:

{3:35} Continually growing your audience while writing your book

{4:04} Why book reviews are so important

{7:19} Getting early readers from clients, super fans, and those who appear as case studies in your book

{10:30} Reminding your early readers to review your book

{11:54} Thanking your early reviewers

{13:17} Running a competition to encourage sales and reviews

{16:55} Feeling validation for your book

{19:07} Mediocre reviews and how to deal with them

{21:49} Coming up next week

Want some help mapping this all out? Did you know that we can get all this sorted in double quick time? That's right - one whole day with me is going to work magic on your book. Find out more about a VIP day with me over here! Want some FREE help to get started? Then download my free mini training on how to find the time to just Write the Damn Book already!

So you have your mind set on getting your book traditionally published, do you? You envision some big publishing company reading your book, beaming with pride as they tell you how amazing your book is, then having it show up as a bestseller instantly.

The thing is, that's not how it usually goes. Traditional publishing is a very slow, long, drawn-out process, and the end result might not look exactly like you think it will.

Don't get me wrong — traditional publishing has its place and that's where a lot of my experience lies. But you've got to make sure you are approaching that route to market for the right reasons, because if you don't, it will be massively underwhelming and the outcome might not look the way you think it should.

On this episode of The AUTHORity Show, I'm giving you an inside look at traditional publishing by way of a snippet from my course, The AUTHORity Blueprint. That way you can weigh the options and decide whether it's the best way for you to get your book into the hands of your readers.

And if you're interested in participating in The AUTHORity Blueprint, while the live session is closed, the self-study option is ready and waiting for you right here.

Here are the highlights from this episode:

{2:12} Getting a literary agent

{4:46} What publishing houses care about

{5:23} A publisher doesn't do everything for you

{9:53} The sliding scales of publishing

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

If you've ever uttered the words, 'I don't know where to start with my book' or 'I don't have time to write it,' you're going to want to listen up. The reality is, you don't have to spend days upon days or weeks on end getting yourself prepared and ready to write your book.

How do you get started? Well, your most brilliant option is to schedule a VIP Day with me and we'll get it all done.

But if you're not quite ready for that, you can listen in to this episode of The AUTHORity Show and we'll do an imaginary one together to get you going.

So what does that look like? Other than enjoying some coffee and scenery, we'll take it step by step and go through...

• Mapping
• Brainstorming
• Outlining
• Chapter breakdown

And just like that you'll go from not knowing where the hell to start to being ready to write your first draft — all in a single day.

So when you're telling yourself you don't have the time to write a book, this exercise proves that's a complete load of bollocks (but we already knew that, didn't we?).

And maybe you actually didn't know where to start, but now you do.

Ready to get all the details during our imaginary VIP Day together? Then grab a cup of tea and tune in to this episode to hear in more detail how we'll work together to get a plan in place for your book.

Here are the highlights from this episode:

{2:11} The two things I'll tease out from you first

{4:01} Time to map out what your book is really about

{4:32} Brainstorming for your book

{5:11} What are the steps that you would take someone through in a coaching situation

{6:33} Outlining your book

{7:03} Deciding on your chapter breakdown

{8:44} Scheduling in your writing sessions

{8:55} 'Not having the time is something that you say to cover up the fact that you don't know what to do'.

{9:44} What to do the next time you tell yourself you don't know where to start or you don't have the time to write your book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.