The Authority Show

One of the biggest reasons people aren't on board with writing a book is that they think it's just another thing to do on top of everything else they're already doing.

And when each and every day is filled with ALL the things — finding new leads, coming up with valuable content, showing up on social media AND people's inboxes — even thinking about adding one task feels like a bloody nightmare.

So before you panic at the sheer thought of it, let me just clear things up a bit: writing your book isn't just one more damn thing to do.

It's actually the thing that can make your job easier in the long run.

The brilliant part? You only have to do it once. (Unless you want to write more books after that, and by all means, DO THAT).

Ready to find out how your book can finally free you from that never-ending hamster wheel?

Well, that's what I'm going to share with you on this episode of The AUTHORity Show. I'll give you all the goods on how doing the heavy lifting now on can ease things up on down the line.

Tune in and then hit me up on Instagram @jessicakillingley and tell me what a-ha hit you upside the head!

Here are the highlights from this episode:

{2:00} The three big rocks when thinking about how your business is going

{4:58} An alternative way to look at it instead

{5:56} How planning your book gives you a structure to devise your way of working

{8:26} How your book holds up a mirror for your clients showing them their limiting beliefs

{9:14} Putting your book at the heart of your business drives everything else

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

I know it seems crazy to think you could end up writing the wrong book, but trust me, it happens to the best of us. You're moving right along, then one day — BAM!

You realise it's the wrong damn one.

But what's really amazing is that sometimes the wrong book is exactly what you need to get to where you're really going.

That was precisely the case with Dr. Kathrine McAleese.

Dr. Kathrine's book was coming right along when it hit her: her book didn't speak to the people she wanted to serve or where she wanted her business to go.

That would require a different type of conversation.

When she tapped into the type of impact she wanted to make in people's lives, it was magic. The result was a book that not only will change the lives of her readers around the globe, but it changed Dr. Kathrine, too.

It was an honor to have Dr. Kathrine come on The AUTHORity Show to share her story, because should you find yourself writing the wrong book, you'll know there might still be some value within it.

Tune in, then pop on over to my Instagram @jessicakillingley and tell me what your biggest "oh, shit" moment was. I can't wait to hear it.

Want to connect with Kathrine? https://www.instagram.com/drkathrine/

https://www.drkathrine.com

Here are the highlights from this episode:

{2:51} Kathrine's story

{11:02} The process of writing and its impact on you

{16:03} Hitting a brick wall

{19:41} Learning to use my own voice

{22:57} If it's a problem for you, it's a problem for other women

{26:14} Kathrine's business today

{30:40} The beta reader experience

www.drkathrine.com

https://www.facebook.com/drkathrine

https://www.instagram.com/drkathrine/

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

One of the biggest mistakes business owners make is waiting to write their book (shocker, I know). They'll think, "Well, let me run my group program a few times" or "once I've gotten a good bit of one-on-one coaching clients built up, I will know what to write."

The problem with that method is that you miss out on the brilliance that comes with using your book as a central piece that helps put all of the rest of it together.

Not so for Caroline Rae.

Caroline is an executive performance coach who is in the thick of writing her book, Impossible to Ignore, and right alongside it she's developing her methodology for her individual coaching and her group coaching program. Pure genius, I tell you.

Her willingness to take that leap is exactly why I was so excited to interview her on this episode of The AUTHORity Show. (Well, that and because she's truly amazing)

When Caroline put her book at the heart of what she does, it became more than an asset...it became a key piece of her business strategy.

The result? Well, you'll just have to give this episode a listen to find out.

Hit me up on Instagram @jessicakillingley and share with me how diving right into writing your book could change the course of your business, too.

Want to connect with Caroline? You can find her here:https://www.instagram.com/_carolinerae/

https://carolinerae.lpages.co/impossible-to-ignore-waitlist/

https://www.carolineraecoaching.com

Here are the highlights from this episode:

{3:26} Introduction to Caroline

{7:09} Moving from 1:1 to 1 to many

{11:29} How Caroline decided when to start writing her book

{16:15} How Caroline's group programme helped to test the content of the book

{17:52} How not to cannibalise what's in the book or your online course

{20:29} What you want to write about versus what the problem is your ideal client wants to solve

{21:31} How your book can fit into your sales funnel

{24:43} Identifying as a thought leader, or not?

{26:45} Getting past imposter syndrome when writing your book

{30:03} All about the Impossible to Ignore group programme

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Whether you're a coach, a consultant, a trainer, or a mentor, you likely picked that path because you want to help people. The thing is, if you want to continue to do more of it (and keep your sanity in the process), you've got to come up with a strategy to make it happen.

So what does strategy actually mean? You might think it's just a plan, but in reality, a strategy is higher level. It speaks to many things, like your values and how you want to show up in your business (and life). It helps you figure out what it takes to scale your business so you can share what you do with as many people as you want to serve.

And THAT is where your book comes in.

On this episode of The AUTHORity Show, I'm getting into the nitty gritty about how your book can be used as part of a killer strategy in your business so you can reach more people with less effort (well, in the long run, at least...you still have to actually write the book).

Tune in, then hit me up on Instagram @jessicakillingley and let me know which part was the kick in the pants you needed to write the damn book already.

Here are the highlights:

{2:15} The strategy is higher level and speaks to the values and how you show up in your business

{2:33} What do you want to be known for?

{3:27} How do you view your business and your role in it?

{5:05} What does your business need you to be doing?

{7:03} Your book is the Queen

{8:10} The reasons you want to write your book

{9:32} When the mission changes, the strategy changes

{10:41} Your book as a relationship builder

Get on the waiting list for my upcoming step by step program, The Authority Blueprint HERE

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

I have one question for you: why are experienced people not writing a book? It's enough to drive someone like me to drink.

If you are a multiple 6 or 7 figure earner and you haven't written a book yet, you're making a huge mistake. And we both know that you didn't get to where you are by being an idiot, so maybe it's time to explore the idea a bit more.

There are two main reasons that writing a book needs to be part of your plan this year and that's exactly what I'll share with you on this episode of The AUTHORity Show.

We'll get some questions rolling around your head that will help you figure out what your endgame is, and how writing your book is the next thing that will help get you there.

So do the smart thing and take just a few minutes and give it a listen. I think you'll agree that your single biggest move for 2021 (and beyond) is to write the damn book already.

So grab a cup of coffee (or wine, or whiskey...whatever's your thing) and tune in for this highly informative (and always entertaining) episode and let's make a plan for you to write YOUR book in 2021.

And I can't wait to help you do it.

Here are the highlights from this episode:

{2:57} How NOT writing a book is leaving money on the table

{4:08} You do not own social media channels

{6:22} What would it be like to have a tangible impact?

{10:06} An exciting announcement!

Get on the waiting list for my upcoming step by step program, The Authority Blueprint HERE

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Do you think you've got to have everything just perfect before you write your book? You know, you've got to have everything in place, your business has to be exactly where you want it, and everything needs to work like the most well-oiled machine?

But what if you feel ready to write the book, but don't have your ducks all in a row (or maybe don't even have ducks yet)?

It's simple, really. You write it anyway.

That's exactly what my The AUTHORity Show guest, Meera Majithia, did when she decided to write her book even though she was on the cusp of a marked pivot in her wedding planning business.

After 5 years of planning beautiful weddings in person, Meera loved helping brides plan their special day, she just wished she could help more of them.

But short of teleportation or figuring out how to bend the space-time continuum, she didn't have the capacity to do it. Instead she decided to take a more digital approach and make the shift to helping brides online.

She could have easily waited until she had fully made that transition, but Meera decided to write the book first.

Her book, "Planned to Perfection," became that first domino that pushed all the others into place, helping her to build an online community of support that enabled her to expand her reach to connect with and plan weddings for brides across the globe.

Meera's decision to write her book from where she wanted to go was the catalyst to reshape her business in a way that exactly matched how she envisioned it.

I know her story will inspire you to see what's possible when you follow your instincts and give yourself the freedom (and permission) to write the book first.

Here are the highlights from this episode:

{4:59} Introduction to Meera and how this year has enabled her to transition to online

{10:18} The decision to move online and start a membership

{12:14} How planning the content for the booked helped create the content for the online membership

{15:31} The book as a funnel to the membership

{16:39} How Meera combined fiction and non-fiction

{18:45} Using Trello and other online tools to plan the book content

{25:07} How Meera plans to use the book to grow her online business

{32:32} What the process of being published is like

Planned to Perfection: Buy the book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

What's stopping you from feeling like or calling yourself an author? You know you've earned that title, but for some reason you find it hard to actually own it. The truth is that if you're having a hard time identifying as a writer, you're going to have a hard time calling yourself one. It's all because of a little thing called resistance.

Resistance shows up when you are connected to an identity that is misaligned with who you are working to become. The result? You'll sabotage yourself at every turn without even realizing it.

Resistance can make you feel like you're doing things wrong, but I'm here to tell you it's just a natural part of the process. So you'll want to come up with a plan when it hits, because let's be really honest here...it's not a matter of IF, just WHEN.

But it's what we do with it that determines where we're headed. We get to decide if we'll allow it to hold us back, or if use it to our advantage.

So what do you do when resistance is knocking at your door? How can you press on toward the things you want to accomplish?

That's exactly what I'll share with you on this episode of The AUTHORity Show.

Give it a listen, then hit me up on IG @jessicakillingley and let me know what your biggest "well, shit" moment was.

Here are the highlights from today's episode:

{2:33} How to get through the process of writing

{4:04} How what you believe about yourself affects how and when you write your book

{8:27} Where discipline and habits come in to play

{10:47} Overcoming the resistance to write your book

Books mentioned in this episode:

Steven Pressfield's The War of Art

BJ Fogg's Tiny Habits

James Clear's Atomic Habits

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So you have this great book idea, but you keep putting it off. Why?

Let me guess…

• There's not enough time...
• You don't know where to start...
• Now is not the RIGHT time (2020 and all)...

And the list goes on.

I don't care how many "reasons" you give me, I'm still going to give it to you straight — we both know they're really just excuses.

And the only thing excuses are good for is to help you up your procrastination game.

So how do you kick them to the curb and write the damn book anyway?

That's exactly what today's The AUTHORity Show guest did.

Wedding Strategist (and Rockstar Writing Academy alumna) Faye Cornhill decided against all odds to write her book, "I Do." She didn't let her excuses (like "no one writes a book about wedding businesses during a pandemic") keep her from doing what she knew could help others.

Overcoming her doubts and writing her book helped wedding entrepreneurs have a solid plan of action to build their businesses, but during one of the hardest years in the industry, her can-do attitude became a beacon of hope for her community.

She's a leader who's inspired me and I know her story will inspire you, too.

Here are the highlights from today's episode:

{9:18} How Faye discovered the gap in the market she wrote about

{13:05} How Faye thought the book would impact her business before she wrote it and how it has

{20:54} Being caught in the 'I don't have time' trap

{22:42} How planning for what you want readers to do after they finish the book helps you to write the book

{29:48} How the first draft of your book has to be crap

{31:56} Launching a book during a lockdown

{36:27} The ripple effect after launching your book

{46:13} How your book can create a legacy

[Ways to connect with Faye (noted in episode)]

https://www.fayecornhillcoaching.co.uk

https://www.instagram.com/fayecornhill/

https://www.amazon.co.uk/Do-running-successful-profitable-business/dp/1800420153/ref=sr_1_1?crid=1Q1ZQVX9UU8X8&dchild=1&keywords=i+do+faye+cornhill&qid=1607697293&quartzVehicle=77-976&replacementKeywords=do+faye+cornhill&sprefix=i+do+%2Caps%2C167&sr=8-1

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

Most people don't realize this…

But it's 100% possible to write the wrong book. Scary, right?

Here's how it happens: writers think they need to write the book their head tells them to rather than the one that's in their heart. And so they spend a ton of time wrestling with a book they don't even like or no longer applies to their business.

Which means unless your goal is to give your readers a book they can use to prop their laptops up on for a more flattering Zoom call angle, it's time to get in tune to what you really want to write. Because while it's your book and you get to decide what goes into it, if you aren't in love with it no one else will be either.

So how do you uncover your best-selling book idea?

Well, you're in luck because that is exactly what I'll be sharing with you on this episode of The AUTHORity Show. I've got a plan of action I use that will help you uncover your book idea, too.

If you liked this episode, check out the episode that talks about what a best-selling book actually means - mentioned in this podcast

Here are the highlights from the episode:

{3:23} What you think you know before you write your book

{4:38} The easy book to write can still be the wrong book to write

{5:42} The length of your book is not a selling point

{7:04} Solving specific problems for your readers

{7:40) The 3 focusses you need to nail your bestselling book idea

Get your FREE guide on how to avoid the 3 Big Mistakes people make when writing their non-fiction book!

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

In today's episode I'm talking about one of my favourite subjects: how to make sure that your book is *actually* any good.

Because let's face it, if you are going to go to the trouble of writing it, then you want to know that it's going to be worth it and actually have the desired effect - more impact, more influence and more income.

Here are the highlights from this episode:

{4:02} The importance of having a detailed chapter breakdown

{5:33} Your book needs to solve a problem, your story is a part of it

{9:35} Making the time to plan what you are going to write before you do it

{13:26} The structure of the chapters and the questions to ask yourself

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.