The Authority Show

So you've got this great book title in your head and you're really excited about it. It wakes you from your dreams and you can't help but smile while appreciating just how amazing it is.

Here's the thing, though: That title that's got you so enamoured won't be the one you end up using with your book.

Why? Because if you don't even know what the book content will become, how can you possibly accurately name the thing?

In this episode of The AUTHORity Show I'll give you a quick pep talk on how having your book title in place before writing can be both good and bad for you.

I'll also give you a tidbit of advice on what will determine the final title of your book — after it's written.

Have questions about how to come up with your book title? Come find me on Instagram @jessicakillingley and let's have a chat about it!

Here are the highlights from the episode:

{1:57} How having a working title for your book can give you a focus

{3:19} Your book title is often one of the last things you'll do in creating your book

{5:27} Where the book cover and subtitle come in

{6:26} How not to cling to your book title

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

If we're being honest, by now I've given you enough reasons to drop the excuses and write your bloody book already — it brings you new leads, helps you get clear on your process, and the list goes on, really.

But if you still need convincing, I've got yet another reason for you.

(This one's a doozy.)

It makes you a better YOU.

I could tell you how that works, but the truth is that no one can explain it to you better than my friend, Ruth Kudzi, can.

Ruth decided to write her book for all the right reasons — she wanted to share her experience and expertise with the world around her, but she also wanted to get really clear on her own process and how she uses it to help others.

But what Ruth didn't expect was that while writing a personal development book for others, she'd find herself diving deeper into her own personal development journey, too.

Writing her book, 'Is This It?: The Smart Woman's Guide To Finding Work You Love', has helped others, but it's made her a better Master Coach as well. Definitely a lovely bonus tacked on to all the other benefits.

In this episode of The AUTHORity Show, Ruth gives us a behind-the-scenes view of how much writing a book to help change others can change you, too.

When you're finished, hit me up @jessicakillingley and let me know which part made you sit up and say, 'Well, shit, Jessica...I think it's time I finally write the damn book'.

And if you want to work 1:1 with me to get it started, let's get you scheduled for a VIP Day with me soon.

Here are the highlights from the episode:

{8:28} Why Ruth wrote her first book, 'Is Ths It?' and how it helped her get clarity on her coaching methodology

{12:05} How writing her first book helped Ruth to see her work as valuable

{15:47} How her first book made Ruth realise she hadn't been playing big enough in her business

{17:53} How coach training is amazing personal development

{19:55} How the second book took longer than the first book to write

{26:26} How the book and personal development helped get Ruth out of 'react mode' in her business

Want to connect with Ruth?

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Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So many people put a ridiculous amount of blood, sweat, and tears into the writing part of writing a book, but forget to even think about how they plan to sell it. Then the day it hits the shelves, they panic.

They plead with me, 'Jessica, my book's just come out — how do I get people to buy it?'

Then they scramble and it's just a whole lot harder than it really needs to be.

I mean, you don't write a book just to write a book. You write a book so people will READ it.

But if you want that to happen, you've got to start thinking about marketing from the get-go. You need to be aware of...

• 3 key phases of marketing your book
• 4 questions to build your marketing around
• 3 groups of people you're marketing to

Because here's the thing: selling books is hard.

I wish I had a magic bullet or perfect formula that can guarantee you'll sell thousands of books each month. It just doesn't exist.

What I can give you is a series of strategies that will set you up for the best possible shot at selling as many copies as possible.

Tune in to this episode of The AUTHORity Show, where I'm sharing the key points you need to be thinking about when you start planning out your book, so you can be ready to get it into the hands of your readers the very moment it launches.

Here are the highlights from this episode:

{2:29} How you're missing out if you leave your marketing to the eleventh hour

{3:08} Why you need to think about selling your book before you write it

{5:22} Creating your North Star

{7:42} The 4 phases of marketing your book

{9:09} Why you should work on the phases in the order I recommend

{12:32} Being really clear on the objectives for your book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

In my line of work, I hear a lot of "reasons" as to why coaches and course creators aren't ready to write a book and I could go on for days about it. But there are two that I hear quite often:

1. They don't want to take time away from their business to write
2. They don't have the money it takes to make it happen.

The good news is, I have a solution to nix both of them.

I'm giving you the lowdown on an experiment that gives you a foundation for your coaching program or course, but also for your book. It can generate revenue to help fund the publishing process, but also gives you the opportunity to road test your content and get great feedback from your people, too.

All before your book ever goes on sale.

On this episode of The AUTHORity Show, I'll tell you how writing your book alongside your business can actually help you write the right book, but also provide valuable feedback, testimonies, and revenue along the way.

Give it a listen, then if you want help with your book (finally), send me a DM and let's chat...

Let 2021 be the year you finally write your book.

Here are the highlights:

{3:23} How it's never just about the book

{4:56} Starting with the end in mind

{6:16} How outlining is such a valuable step in your book journey

{7:49} Starting to map out your coaching programme

{9:06} Putting your beta programme together

{10:19} Pricing your beta programme

{13:29} Road testing your material and getting live feedback

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So let me ask you a question: What type of coach are you?

Through the course of working with many brilliant authors, I've identified two types of coaches playing the game: the Invisible Coach and the Authority Coach.

Both are vastly different in how they show up and serve, but the effect of which one you choose to be goes much deeper than that — in fact, it can change the entire outcome of your business.

On this episode of The AUTHORity Show I'm giving you the low-down on what each type looks like (and how it affects your business) so you can figure out which you are and decide if that's the kind you want to be — then you can shift gears where needed.

So how do you figure out if you're invisible or an authority?

A few telltale questions can help, like...

• Do I shrink back and hide or do my best to stand out?
• Am I holding back out of fear of judgment or do I show up as undeniably me?
• Is my vision short-term or am I focused on playing the long game?

Each of your answers plays into whether you'll be busting your ass on that damn never-ending hamster wheel or if you'll be smart and let your book do the heavy lifting for you.

Bottom line: do you want to be just a face in the crowd, or do you want to be the one people look for in the crowd?

You've got two options to choose from that will each lead you on a different path, so my recommendation is to choose wisely.

Give this episode a listen, then hit me up on IG @jessicakillingley and let me know which type you're choosing to be. And if you pick the right one and are ready to get your book off the ground, let me know you're ready for my help.

Here are the highlights from this episode:

{2:59} How we have a choice about how we show up in our businesses

{4:43} Understanding the power of the word 'yet'

{7:12} What happens when you don't have a USP and you're an 'invisible coach'

{11:32} What you need to have in place to have a successful business.

{12:31} The importance of self-belief

{15:28 Figuring out your methodology and your USP for the person you want to be in the future.

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So you're finally ready to write your book, but don't really know what to expect from the journey? It's not just you, my friend. No one really knows what it looks like until they're on the other side.

So what better way to get an insider look on what to expect than to hear it straight from someone who's actually done it?

Well, you could hear it from four of them.

On this episode of The AUTHORity Show, we'll chat with four of my clients who are well on their way to getting their book published and into the hands of their eager readers.

They'll talk about what they expected (and what they didn't) and give you a close-up view of what this journey actually looked like for them.

I need to mention I didn't tell them to do what I say because I'm always right (even though I am), but they all did because they knew that the best way to set themselves up for success is to get help from someone who's been there.

And after 20+ years in the publishing industry, let's face it...I have.

Tune in and listen to their stories, in their words, about how they moved through this process and survived to get to the other side.

If you're ready to take action and get your book written (well, I say ready ... you're never going to feel ready!) then you have a very small amount of time to get yourself inside The AUTHORity Blueprint programme before enrolment closes. Come and check out how it's going to help you get a bestselling, business-building book out into the world! https://jkillmarketing.lpages.co/the-authority-blueprint-sales-page/

Here are the highlights from the episode:

{2:03} Natalie Komis - https://www.instagram.com/nataliakomis/

{7:36} Chaya Mistry - https://www.instagram.com/chayabava/

{11:56} Rhiannon Spurgeon - https://www.instagram.com/rhibetuesday/

{17:34} Cathy Wassell - https://www.instagram.com/cathywassell/

{24:09} All about The Authority Blueprint programme. - https://jkillmarketing.lpages.co/the-authority-blueprint-sales-page/

So I know you've got that burning question...what makes The AUTHORity Blueprint so special?

Well, that's easy...I'm the one who wrote it. (lol. Sorry)

That and you're getting over 20 years of publishing experience wrapped up in a fantastic course, but that's not all that makes it different.

You see, book writing courses are everywhere. They teach you how to write a book in 30 days (or some other bollocks), then skimp out on all the other things that help make your book a success.

That's how The AUTHORity Blueprint is different. In it we look at the whole journey from all angles to be certain you write the right book from day one.

But it doesn't end there, my friend. I'll walk you through every stage of writing your book and beyond. Because if you don't know what to do the day after your book launches, well, let's just say you're going to be a bit fucked.

Tune into this episode where I'll give you the lowdown on what to expect in The AUTHORity Blueprint, but I'll also give you a sneak peak at Chapter One of the Course — Planning. Just a taste of what's to come!

Next you're going to want to hop on over and get your ass on The AUTHORity Blueprint waitlist so you can be the first one to grab your spot when the doors open. Lucky you, because you'll score some brilliant bonuses, too.

Here are the highlights from the episode:

{2:11} The intentions behind your book {2:37} Editing your work and getting it published {2:57} How to make your book work hard for you {3:38} How I created the programme {5:29} Sneak peek: How to make your book magnetic {16:24} How to get on the waiting list for The Authority Blueprint

So you want to write a bestselling book, do you? Well, what exactly does that mean?

The truth is we all get so hung up on bestsellers, but they're only deemed so because they're the tiny percentage of books that sell thousands of copies in a week.

The thing is, that's just a benchmark of popularity. So if winning that contest is your goal, then by all means, just go write a "bestselling" book.

But if you want to write a quality book — one that is useful and actually helps change lives — then it's high time we reframe what bestselling actually means.

In this episode of The AUTHORity Show, I'm breaking down how you can get your mind in the right place to write a book that's actually good and positively affects the lives of those who read it.

We'll reframe what bestselling means so you can write your book so when it's done you'll have the outcome you truly want, because I want that for you.

So give this episode a listen, then if you're ready to get all the bits in place to get you started with your book, come on over and grab your seat for my upcoming LIVE training series — Uncover Your Bestselling, Business-Building Book that starts February 25th, 2021.

And don't worry...if you've missed the live training, you can always catch it on replay. (You're welcome.)

Here are the highlights:

{3:31} You don't make money from selling books

{3:46} You don't want to be a bestseller in the way you might think

{4:52} Writing a book that's useful

{7:23} Writing a book that has an impact on people

{9:03} How to get the answers to the most burning questions about writing a book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

So often we talk about why you need to write a book and how it's going to benefit you and your business, but we don't often talk about the actual HOW.

I mean, it's not just about the writing, you know. There's planning, editing, promoting and beyond. It's enough to make your head spin and can be somewhat overwhelming.

The thing is, it doesn't have to be.

Just like anything else in life, if you have a plan in place, it will make all the necessary bits a lot easier - and faster.

Here are the highlights from the episode:

{2:40} Step One - Planning

{3:40} Step Two - Outlining

{4:17} Step Three - Structuring

{5:52} Step Four - Writing your first draft

{6:41} Step Five - Editing

{7:28} Step Six - Publishing

{9:36} Step Seven - PR

{10:04} Step Eight - Marketing

{10:28} Step Nine - Launching your book

{10:51} Step Ten - Monetising

{12:45} How to access the free training

Are you ready to write the book that builds your biz?

One that 10xs your impact so you can help even more people, leverages your influence so you can be recognised as an authority and increases your income so you can have a business that brings you the freedom and financial flexibility you want?

If that's a hell yes, then I want you to come and join me so we can Uncover Your Bestselling, Business-Building Book! I am bringing you a three part training that's your step-by-step blueprint to finally write the book that builds your business and positions you as the go-to expert in your niche (even if you've never written a book before, don't have the time, or don't know what the F to write about)

And the best part? This three part live training is absolutely free! We get started on the 25th Feb so make sure you are signed up right here and get ready to uncover your bestselling business-building book

Get on the waiting list for my upcoming step by step program, The Authority Blueprint HERE

Are you ready to finally stop wasting time and write the damn book? Then make sure you head on over here to grab my FREE mini training to get your started!

We all get these opportunities in life where we have to decide if we'll stay on the path that makes sense or throw caution to the wind and just follow our gut.

And of course there are a million and one reasons to stay on easy street, but I say if what you're doing doesn't light you up, then why fucking bother?

Life's short, so if you're smart I say follow the light.

That's precisely what Noor Hibbert did when she decided to step away from just teaching business and step into her biggest dream of helping everyday people change their lives.

We joined forces a few years ago when Noor became MY business coach. So when she asked if I could help with her book, I figured why not? The result was not only her amazing book, Just F*cking Do It, but it also lit a fire under my ass to get my literary agency on its way.

I was especially thrilled to have Noor as a guest on this episode of The AUTHORity Show because she's not only helped change the lives of those in the world around her through her book, but I can thank her for her part in where I am today.

Tune in to this episode and I promise you'll be inspired by her story. Hit me up on Instagram and let me know what your favorite bit was (mine were too many to count) (but maybe the fact that she swears even more than I do).

Here are the highlights from this episode:

{11:47} How writing her book helped Noor to transition in her business

{17:59} How Noor developed her academy alongside writing her book

{21:15} Why Noor decided to write her book when she did

{24:45} How Noor reverse engineered her goal of being a successful author

{29:35} How Noor got interested in personal development

{31:37} How everyone with a business should write a book

{32:00} What do you want your legacy to be?

{33:19} What it feels like to create radical impact

{37:03} The impact of the book on Noor's business

{40:27} What's next for Noor?

If you want to connect with Noor then you will find her over on Instagram

Get a copy of Just F*cking Do It here

Are you ready to write the book that builds your biz?

One that 10xs your impact so you can help even more people, leverages your influence so you can be recognised as an authority and increases your income so you can have a business that brings you the freedom and financial flexibility you want?

If that's a hell yes, then I want you to come and join me so we can Uncover Your Bestselling, Business-Building Book! I am bringing you a three part training that's your step-by-step blueprint to finally write the book that builds your business and positions you as the go-to expert in your niche (Even if you've never written a book before, don't have the time, or don't know what the F to write about)

And the best part? This 3 part live training is absolutely free! We get started on the 25th Feb so make sure you are signed up right here and get ready to uncover your bestselling business-building book

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.