Parker Stevenson | 5 Financial Mistakes Most Entrepreneurs Make

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Parker Stevenson of Evolved Finance, which provides monthly bookkeeping services for some of the biggest names in the online community. He shares the 5 mistakes that most entrepreneurs are making when it comes to their finances...and how to fix them.

 

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Most people don’t like managing the finances of their business because they assume you need a degree in accounting or corporate finance to make any sense of all the numbers.

This often leads to several mistakes that add another layer of complication...making it harder to get a handle on things. Parker has seen these mistakes repeated over and over again, even in highly successful 7 figure businesses.

It doesn’t have to be this way though!

Managing the books regularly and understanding how money is coming into, and going out of, the business is one of the easiest ways to avoid the stress and headache come tax time.

If you can’t remember the last time you logged into your accounting software...or maybe you don’t even have accounting software - You need to listen to this episode now.

In this episode, you will…

Learn to recognize the common financial mistakes most entrepreneurs make

Hear about why maintaining your finances is so crucial to your business

Learn how to avoid the stress during tax season

Gain insight into how you can know exactly what your profit is month after month

Episode Resources

Evolved Finance

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Cam Adair | TEDx and Building Emotional Connections

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Cam Adair, the Founder of Game Quitters, which is the world’s largest support community for overcoming game addictions. Game Quitters is currently supporting 25,000 members every month in 81 countries. Cam’s story has been featured in two TEDx talks and major media outlets like BBC, Forbes, BBC, ABC News and Vice. One of Cam’s expertise is crafting stories to create movements. He shares how to create a story that will build a powerful emotional connection with your audience so you leave them wanting more.

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Do you want to be on the stage?

Maybe you have an important message to share… or maybe you’d like a career in speaking… or you want to grow your audience.  

Regardless of the end result, if you’re looking to get on the stage or improve your performance on the stage, Cam Adair has key insights into how to make that happen.

Cam’s story has been featured in two TEDx talks and he’s my next guest on the Automate & Convert Podcast episode.

And he has a powerful story to share. As the Founder of Game Quitters, the world’s largest support community for overcoming game addictions, Cam understands what hitting bottom from a gaming addiction feels like. But he also knows how to work through that addiction and rebuild your life.

However, it’s not just his incredible journey that captivates audiences and allows him to travel around the world speaking. Cam is skilled at crafting a compelling message that people connect with so much so that he creates movements. Listen to our conversation as we dive into the specific steps it takes to connect with an audience.  

In this episode, you will…

Learn why you need to take a stand for something if you want to create a movement

Hear about the importance of visualization in achieving your goals

Learn about how you can get featured on TEDx

Gain insight into how to create the emotional connection with your audience

Episode Resources

Cam Adair’s website: camerondare.com

Game Quitters

Follow Cam Adair on social media:

Instagram: https://www.instagram.com/camerondare/?ref=badge

Facebook: https://www.facebook.com/officialcamadair/

Twitter: @camerondare

Game Quitters on Youtube: https://www.youtube.com/channel/UCTbbu5C5sq9VStQD2gvIN_g?sub_confirmation=1

 

Respawn guide on Game Quitters: https://gamequitters.com/respawn/

Reclaim guide for parents on Game Quitters: https://gamequitters.com/reclaim/

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Molly Pittman | The Magic of Facebook Messenger Bots

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Molly Pittman, customer acquisition expert and Vice President of Marketing at DigitalMarketer.com. Molly is also the host of the podcast Perpetual Traffic which has been downloaded over 2 million times. She has generated over a million leads and has personally spent over $8 million in paid traffic.

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Molly Pittman started as an intern at DigitalMarketer.com and in less than 5 years worked her way up to Vice President of Marketing.

If you haven’t heard of Digital Marketer, they provide some of the most important resources in the industry for anyone looking to step up the online marketing strategy of their business or for their clients.

Molly has some incredible insights about her experiences and how she got to where she is.

But we really dive into her thoughts for the future of digital marketing and paid traffic - Facebook Messenger

She shares some incredible strategies for using the rising popularity of this communication tool to engage with customers in meaningful ways and keep them moving through your funnel. So whether you’ve never heard of Facebook Messenger or you’ve been getting interested in building out a bot of your own - This episode of Automate & Convert is packed with awesome tips and advice for businesses of all sizes.

In this episode, you will…

Learn about the future of paid traffic

Hear about how your business can start using Messenger bots to engage customers

Learn where you can get the digital marketing resources you need most

Gain insight into how you can keep your business or clients competitive in the changing world of online marketing

Episode Resources:

Check out Digital Marketer Labs HERE

Listen to the Perpetual Traffic podcast

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Chandler Bolt | Funnel Building: Keeping It Simple for Scalable Growth

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Chandler Bolt, the Founder and CEO of Self-Publishing School, the #1 online resource for writing your first book. He’s also the author of 6 best-selling books and host of the podcast Self-Publishing School. Through his books, podcast, training videos and SPS, Chandler has helped thousands of people on their journey to writing and marketing their first book. And he shares the strategies behind building the high converting funnels that have helped him to grow a multi-million dollar business - strategies that you can use too.   

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Chandler Bolt was a college dropout.

He was sick and tired of listening to professors who talked about building businesses even though they’d never built a business in their life...

...Now he’s the Founder and CEO of Self-Publishing School, the #1 online resource for writing your first book, and SPS has now done over $5 million in business. And he’s my next guest on this Automate & Convert Podcast episode.

So how did Chandler go from college dropout to multi-million dollar business owner?

One of the secrets of his success is simple: high converting funnels.

Yet building high converting funnels can be a lot harder than it sounds. Chandler shares the strategies his team uses that have helped to grow SPS into a multi-million dollar company and it is surprisingly simple. So simple that he applies the KISS method for building funnels.

During our conversation, Chandler reveals how you can build scalable funnels and why you don’t want to necessarily spend a lot of money on your funnels. Listen to our conversation to learn how you can simplify your funnels, figure out what is working and get the results you want in your business.  

In this episode, you will…

Learn why building complicated funnels is harder to scale

Hear about a surprising strategy that has helped SPS build their highest converting funnel yet

Learn one piece of information you may want to start asking for on your opt-in forms

Gain insight into why you want to either want to optimize or cut ties with your funnel

Episode Resources:

Self-Publishing School

Article: How To Publish A Book

Justin Rondeau | Why Analytics Aren’t Accurate

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Justin Rondeau, the Director of Optimization for Digital Marketer and an international speaker that has trained Fortune 500 companies the art and science of optimizing. Justin shares the struggles and triumphs he’s experienced while completing over 3,000 split-tests in his career and how you can apply the same principles to start achieving real results from your own analytics strategy.

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Analytics can get the best of us at times.

What do I test? When do I test it and for how long? Where did all these numbers come from and what do they even mean??

We’ve all been there…

But there’s hope. Our guest on today’s Automate & Convert podcast episode, Justin Rondeau, shines some light on these questions. With patience and a hard look at your business, anyone can implement a strategy for collecting and analyzing data to make better decisions in a timely manner. Check out this interview, it’s packed with awesome tips and insights.

In this episode, you will…

Learn why analytics can be deceiving and how to sort through that

Hear about error rates and how they affect your data

Learn where to get additional training on analytics and optimization

Gain insight the kinds of metrics you should be tracking in your business

Episode Resources:

TruConversion

Digital Marketer HQ  ← the link Phil gives doesn’t work.

Automate & Convert

Esther Kiss | How To Get Influencers To Notice You

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Esther Kiss, the Founder of Born to Influence, a boutique publicity firm that specializes in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and some of the top podcasts in world, resulting in millions of dollars in additional sales. Esther shares her best strategies for how to connect with influencers and expand your influence, even if you’re just starting out.

 

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With interviews with top influencers like Gary Vaynerchuk, Perry Marshall and Jon Benson, Esther Kiss knows a thing or two about getting influencers to notice her.

Esther is the Founder of the boutique publicity firm Born to Influence and my guest on this episode of Automate & Convert podcast.

She didn’t start out with the intention to found this company, but she discovered a recipe for success through her podcast Born to Influence 3.5 years ago and developed it into a business. After all, when you’re building relationships with top influencers and they keep saying “yes” when you reach out - why stop!

During our conversation, Esther reveals her best strategies for building relationships with top influencers and what the secret it. She also shares the best approach for building PR and what entrepreneurs need to be thinking about before they even start PR.

So if you want to learn the best way to approach influencers in your space and actually get noticed, listen to Esther’s advice, which you can start applying immediately to begin seeing results.   

In this episode, you will…

Learn the secret to standing out when trying to connect with influencers

Hear about how to get influencers to like you and want to help you

Learn Esther’s favourite strategy for influencing other people

Gain insight into how you should approach building PR

Episode Resources:

borntoinfluence.com/gift (Go to Esther’s website to get your FREE gift of a media checklist, so members of the media will want to interview you.)

facebook.com/Esther.Kiss.Pinky

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Greg Hickman | How To Fill & Maximize Your Live Event

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Greg Hickman, CEO of System.ly where they are helping entrepreneurs, experts, coaches and consultants build predictable funnels that can be put on autopilot.

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Who is your most dedicated employee? You.

The problem many entrepreneurs face is trying to duplicate that energy and commitment in other employees. Historically this has been incredibly difficult but with advances in technology we’ve never been more able to do just that...

Marketing automation is allowing business owners to take back their time and leverage their business in new and exciting ways. The best part? Anyone can do it and with the right strategy the results can be astronomical.

While every business is different, there are some basic “must-haves” to any marketing automation system that you should be focusing on now to ensure you are getting the most out of your resources.

Greg shares his tips for what is absolutely necessary in your customer funnel and where you should be focusing your energy first to build a predictable funnel and start earning your freedom back. Check it out and see what marketing automation can do for your business.

In this episode, you will…

Learn the 3 most important automation systems every business needs

Hear about how Greg gets started optimizing any funnel

Learn how you can be using automation more effectively

Gain insight into how to get your time back and living your life

Episode Resources:

Check out Greg’s own funnel and how you can apply the same principles to your business

Automate & Convert

Natalie Webster | Profitizing Your Customer Service Team

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Natalie Webster, the CEO and mastermind behind Priority Experts, a SaaS and an online support company that specializes in sales, support, and community management for online businesses. Natalie shares how to turn customer support into a profit center where customer service agents are not only paying for themselves but also bringing in a positive ROI.

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WANT US TO BUILD YOU

A PROFITABLE FUNNEL

FOR FREE?

Enter The Contest Now!

Customer service can be more than just a nuisance - they can play a pivotal role in making your business profitable.

If you’re skeptical or don’t want to have much to do with customer support, you may want to reconsider after listening to what my guest has to say on the next Automate & Convert podcast episode.

Natalie Webster used to think the same way about customer support until the day that she realized about half of all sales were coming in through CS. At the time, she was working for a SaaS company managing their customer support center. That realization completely changed her perspective and the direction of her life.

Now, Natalie’s taken what she’s learned about profitizing CS and started her own company, Priority Experts, where she focuses on turning her clients’ CS teams into profit centers.

If you want to learn how you can turn your CS team into a strategic advantage, listen to this episode to hear best practices for transforming your CS team from an expense to bringing in a positive ROI.

In this episode, you will…

* Learn why you should change your mindset around customer service

* Hear about how to train your team to find the sales opportunities

* Learn the 2 simple follow ups that every CS should do to bring in more sales

* Gain insight into why your CS team needs to work closely with your sales, marketing, and product team

Episode Resources

Contact Natalie Webster personally at: [email protected]

Rohan Sheth | How To Fill & Maximize Your Live Event

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Rohan Sheth, owner of the Rohan Sheth Consulting agency. He’s done over $15 million in client work and is a master at filling live events. Rohan reveals the exact system he uses to help clients fill their live events and more impressively, stay in the green.

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WANT US TO BUILD YOU

A PROFITABLE FUNNEL

FOR FREE?

Enter The Contest Now!

 

What if you could learn a proven system that would not only fill your live event but also keep you in the green?

Any entrepreneur who has tried filling a live event knows that it can be risky...and most of the time, you can count on losing money.

However, most of the time that’s not the case with our next Automate & Convert podcast guest, Rohan Sheth.

He’s figured out a system that enables his clients to get the number of people they want for a live event and then to convert those people into customers. So in the ongoing debate about whether live events or webinars are better, Rohan will choose live events.

If you’re not sure whether you’re ready for a live event, he talks about the number one thing you need in order to be successful.

Live events don’t have to be intimidating, but they can be if you don’t have the system you need to knock the ball out of the park. Listen to Rohan as he lays out his system step-by-step and you’ll walk away with a blueprint to help you begin filling your live events.  

In this episode, you will…

Learn how to know if you’re ready to have a live event

Hear about how to leverage Facebook Ads in your live event strategy

Learn the exact funnel that Rohan uses to fill live events

Gain insight into the back-end process to maximize your results

Episode Resources:

Contact Rohan Sheth personally at...

Instagram: @rohan_sheth

facebook.com/rsheth

Rohanshethconsulting.com

Automate & Convert

Laura Roeder | Maximizing Your Content Calendar with Recycled Content

In this episode of the Automate & Convert podcast, Phil and Dave talk with Laura Roeder, the CEO of MeetEdgar, a social media tool designed to maximize your content marketing strategy and harness the power of social media.

She’s been featured in Forbes, Mashable, CNET and has spoken at SXSW. She shares her expertise on why good content is important, and how to not let it go to waste.

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WANT US TO BUILD YOU

A PROFITABLE FUNNEL

FOR FREE?

Enter The Contest Now!

Does content creation keep you up at night?

Do you struggle to consistently come up with great, engaging content?

You’re not alone. Most of us have been there...but Laura Roeder is changing that.

Did you know that on average only 5% of your followers see any given piece of content? With MeetEdgar you can harness the power of social media and expand this reach by recycling content.

The best part? MeetEdgar does it for you so you can spend your time focusing on more valuable tasks.

In this episode, you will…

Learn the importance of content marketing

Hear how you can stop stressing over consistently creating great content

Gain the knowledge and tools to start maximizing your content strategy

Learn how MeetEdgar is helping businesses free up their time

Episode Resources:

Check MeetEdgar out for yourself HERE

Automate & Convert