The B2B Enablement Pod

In this episode, Doug was joined by Marie Ideström, CEO and Founder of Womengineer, a Swedish foundation that aims to boost gender equality in the engineering industry by inspiring young girls to find out more about their hidden passion for STEM at an early age.

 

Take a listen if you want to find out how Womengineer approaches their difficult-to-reach target groups, how they mix physical and digital events in their inspiration journey, and how your company can get involved as a supporter.

 

Speaking of getting involved, you can find out more about Womengineer and how your company can support them using the links below.

 

https://womengineer.org/

https://womengineer.org/stotta-vart-arbete/

 

Enjoy, and don't forget to subscribe! Either here, or at zooma.agency/podcast

Digitalising a traditional B2B company is no easy task - but with the right mindset and tools, it can be done. To find out how, we invited two friends from Interwheel - sales and marketing director Karl Helmer and digital marketer Alireza Abbasi - to join this episode of Onlinification Pod and tell us how their journey is progressing.

 

Don't forget to subscribe if you enjoyed this episode - either right here, or at zooma.agency/podcast

The idea of a product information management (PIM) system implementation is a scary one for many B2B companies. Projects like this have a reputation for being long, complex, and difficult to succeed with. However, this doesn't need to be the case - to find out more, I spoke to Zooma's Jakob Thornér and discovered how your company can succeed with and benefit from a shiny new PIM system.

 

I hope you enjoy this episode, and if you do, don't forget to subscribe - either here or at zooma.agency/en/learn/podcast

If you're planning on starting a company podcast but you're not sure how to begin, take a listen to this episode - in it, I asked pod hosts Doug and Alex about their main learnings from running The Onlinification Pod, and what Zooma can do to get your podcast off the ground.

Enjoy, and don't forget to subscribe! Either here, or at zooma.agency/en/learn/podcast

Get to know Jakob Thornér - Technical Lead at Zooma

Are you considering Revenue Operations? Then, this is the episode you've been waiting for. We are so happy that Anna Oom from Qmatic took the time to visit The Onlinification Pod to discuss revenue operations. Anna is Head Of Revenue Marketing at Qmatic, a company that recently implemented revenue operations, and here you get the chance to listen to her experiences and learnings so far.

This episode is going to be about brand identity, and the guest is Sanna Hedberg, who works as a designer here at Zooma. I hope you enjoyed this episode.

A while ago, I read an email where Anders was discussing brand value propositions and positioning statements with a client. So I thought this could be a great topic for the Onlinification Pod. It was a fun episode, and I really hope you enjoy it.

Having an effective CRM system can give a huge boost to any sales and marketing team, and when the right processes are in place, it can actually drive business. However, for too many B2B companies, the CRM system simply takes up a lot of time and gives very little back. One company that has managed to get things right is Automata, and in this episode, I speak to their CRM and Data Manager, Jack Warren, to find out how they do it.

 

Enjoy, and don't forget to subscribe! Either right here, or at zooma.agency/en/learn/podcast

 

And while you're at it, visit Automata's site at automata.tech.

In this episode, I was joined by Anna, administrator and workplace manager at Zooma.