The B2B Enablement Pod

The year is drawing to a close, and many companies have already started their planning for the year ahead. If you've got a spare 20 minutes this Christmas period, then take a listen to this week's pod, taken from a recent webinar we held with Martin Ray, our chief analyst. He's got plenty of insights about tomorrow's digital reality that can help you and your company set the right priorities for 2022.

 

Enjoy, and don't forget to subscribe! Either here, or at https://www.zooma.se/en/learn/podcast

Time for another new guest! Tobias only joined us at the start of December, but I wanted to get him on the podcast as soon as possible to talk about HubSpot. Tobias has been working with HubSpot since 2013, so he was the perfect person to ask about the biggest mistakes companies typically make when adopting HubSpot - and how they can avoid them.

 

Don't forget to subscribe! Either here, or on zooma.agency/en/podcast

Digtalisation has undoubtedly brought the world closer together. But we're still pretty far apart. Despite tools like Zoom making it easy to work across borders, cultural differences are harder to overcome. To find out more about how to deal with them, and the kinds of possibilities they create, I spoke to Zooma project manager Martin Palmqvist, who has a lot of experience in this area.

We discussed the challenges of working in a totally foreign culture and how you can overcome them, even when you're in the minority. Enjoy, and subscribe! Either here, or at https://www.zooma.se/en/learn/podcast

If you want your company to get found online, SEO is essential. By gaining a good position on search engines for the terms that are most relevant to your business, you can reach a wider audience of potential customers. Search engine algorithms get more complex every day, so a consistent and structured approach to SEO is vital - but is it possible to be too focused on SEO with your content?

 

For this episode, I spoke to Daniel Falk, Zooma's in-house SEO expert, and got his thoughts on the matter.

 

In this episode, we discuss the drawbacks of focusing too much on SEO content, how you can achieve a better mix of content types on your platforms, and the advice he'd give to a company wanting to improve their search performance without sacrificing the things that make them unique.

 

Here's Anders' article about digitalisation and public transport I was talking about at 01:55: https://www.zooma.se/en/learn/blog/bid/164238/more-space-commuting

 

Enjoy, and don't forget to subscribe! Either here, or at https://www.zooma.se/en/learn/podcast

The best way to generate new ideas and develop new offerings as a company is to experiment. The most successful companies always have one thing in common - they're keen to experiment with new initiatives and ways of working, even if they result in failure. Lots of companies would like to adopt this mindset - but when the daily pressures of business pile up, it's hard to do.

 

In this episode, I spoke to Anders and Stellan about their views. They're both big fans of experiments, and we conduct plenty on ourselves here at Zooma. Our discussion covered plenty of topics, but we spent most of our time talking about how Zooma uses experimentation to establish best practice, some of the success stories we've experienced, and how your company can start creating a culture of experimentation.

 

Enjoy, and don't forget to subscribe! Either here, or at https://www.zooma.se/en/learn/podcast

In this week's podcast episode, I wanted to get some real-world examples of customer journeys from Anders and Stellan. We talk about the decision-making process a lot at Zooma, but the discussions are often quite abstract - so I hoped that by looking back at some of our recent customer journeys, we'd get an insight into how they work.

 

Fortunately, Stellan had a great example at hand. He's recently installed solar cells on his roof, so he was able to talk us through the research and decision-making process that led up to it.

 

I hope you enjoy this episode - if you want more, don't forget to subscribe. Either here, or at https://www.zooma.se/en/learn/podcast

In this week's episode of The Onlinification Pod, we spoke about content boards - what is a content board, why do you need one, and what difference could it make to your content? Listen to find out.

 

At Zooma, we've been having monthly content board meetings for a while now. The content board is made up of a group of people from different areas of Zooma who guide, advise and direct the content team in their production work. The whole idea is to inject a stream of new ideas and opinions into the content process to make sure all of our content is relevant for ourselves and our customers.

 

In my opinion, every B2B company that produces content should have a content board. To get you off the ground, Doug and I recorded this episode where we discussed who should be invited to be a member of your company's content board and how the board can impact and improve the company's content. We also talked about a couple of real-life examples where our content board meetings have led to valuable, successful pieces of content.

 

Enjoy, and don't forget to subscribe! Either here, or at https://www.zooma.se/en/learn/podcast

At Zooma, we spend a lot of time trying to make knowledge available to a wider audience, whether it's our own knowledge or that of our customers. However, since we've been working remotely, we've discovered that we're not so great at sharing knowledge internally. In this episode, I spoke to Anders and Stellan to find out how we're trying to improve.

 

Hopefully you'll learn something from our experiences. Enjoy!

 

If you like The Onlinification Pod, don't forget to subscribe! Either here, or at https://www.zooma.se/en/learn/podcast

Last week, some of the Zoomers attended Inbound 2021 - the latest installment of HubSpot's yearly conference about online marketing, digitalisation and more. In this episode, I spoke to Doug and Martin about their main takeaways from Inbound 2021 and the newly-launched tools they're looking forward to trying out.

 

If you enjoyed this episode, don't forget to subscribe! Either here, or on https://www.zooma.se/en/learn/podcast, where you can also find even more content about onlinification and digitalisation.

We've been working with topic clusters for over a year, and during that time we've learned some valuable lessons on how to create them in the best way. In this episode, me and Doug discussed what we've found out, and how we recommend you should create your topic clusters.

 

Enjoy, and don't forget to subscribe! Either right here, or at https://www.zooma.se/en/learn/podcast