The B2B Enablement Pod

We've been working with HubSpot for almost 10 years - so we thought it was about time for a podcast episode about our favourite platform. I spoke to Anders and Stellan about what HubSpot is, what its strengths are for companies looking to get onlinified, and how it's evolved during the time we've been using it.

As we get into in the episode, HubSpot's big strength is its ease of use. You don't really have to go on any lengthy courses to understand how to use it - after a couple of weeks, you'll probably be up to speed with the core tools. This is a big benefit, because it means you can get several highly-experienced HubSpot users in your organisation in a pretty short time - compare this other, more complex systems, where there's typically one or two super-users who spend most of their time showing others how to do things.

At the same time, ease of use means a certain lack of customisation - there's a very wide range of add-ons and ready-made integrations now available for HubSpot, but as Stellan says, there's only so much you can hack it. However, if you want to avoid never-ending integration and migration projects (which is what we would recommend), this could be seen as a strength!

We have a lot of experience from working with companies who are taking their first steps with HubSpot, so hopefully this episode answers a few high-level questions that you might have about the platform.

If you liked this episode, don't forget to subscribe - either here, or on https://www.zooma.se/en/learn/podcast

In this podcast, we've talked about B2B decision-makers a lot - what they prioritise, what trends they're affected by, and how marketers can reach them. But who are these people, and what are the factors that influence their decisions?

That was the topic of conversation for this episode. Enjoy, and don't forget to subscribe! Either here, or on zooma.se/en/learn/podcast

It's been around six months since we re-launched The Onlinification Pod. During that time we've produced a new episode every week, started creating video episodes, and discovered new ways to re-purpose our podcast content. But there's plenty of other new lessons we've learned - so if you're considering starting a podcast at your company, take a listen to this one.

Enjoy! And don't forget to subscribe - either here, or on zooma.se/en/learn/podcast

Technically, this episode is about why your company should have a page on its website where people can buy your products and services. We do discuss that, but we also got sidetracked into a fairly long segment about the origins of some Swedish sayings - so if you're on your summer holidays and aren't feeling up for too much business talk, this is the episode for you.

Enjoy! And don't forget to subscribe, either here or on zooma.se/en/learn/podcast

2021 is now half over – but on a lighter note, The Onlinification Pod just turned six months old! In this episode, we look back at what's happened over the last half-year – after the pandemic year of 2020, what has changed in the world of online and digital, and what do we think the rest of the year has in store?

At Zooma, we're always experimenting with new ways of doing things – in fact, this podcast is the result of an experiment that turned out well. But so far, 2021 has been filled with a bunch of other experiments, some of which have led to something new, and others which we haven't taken any further.

Over the last 18 months, every company has been forced to embrace this spirit of experimentation to some degree. The old way of working simply hasn't been possible, and we've all had to test new things and build unfamiliar solutions. It seems as though the pandemic is now going towards a close (fingers crossed) – so how will this strange period affect us in the future? Will businesses continue building on the things they've learned, or will the temptation to go back to the old normal be too strong?

That's what I chatted about with Anders and Stellan in this episode. If you enjoyed it, don't forget to subscribe - either here, or on zooma.se/en/learn/podcast. That way, you'll get an email when we publish a new episode.

Finally, it's here! We've finally spoken about our favourite topic on the pod!

If Zooma had a motto, it would be this: "Get all your contact data on one contact card".

Why? Because it makes everything better - your business, your daily work, and your customer service.

In this episode, we discuss how to go about gathering all your contacts' information in one place. Is it just about getting the system in place, or is there more? Find out!

If you liked this episode, don't forget to subscribe! Either here, or at https://www.zooma.se/en/learn/podcast

In this week's episode of The Onlinification Pod, I sat down with Carl Wåhlander, art director here at Zooma, to talk design - we discussed how to think about brand design, why feedback is so important in the design process, and how everyone is secretly a creative. Enjoy!

If you liked this episode, make sure to subscribe. You can subscribe here, or on zooma.se - that way, you'll get an email alert whenever we publish a new episode: https://info.zooma.se/subscribe-to-podcast

We're back with the second half of our LinkedIn episode - in this part, Alex and Anders focus a bit more on LinkedIn company pages, and what your company needs to do in order to actually use LinkedIn to its full potential. As usual, relevance and value are key factors.

Don't forget to subscribe to The Onlinification Pod - you can either do so here, or on zooma.se - https://www.zooma.se/en/learn/podcast

That way, you'll get an email whenever we publish a new episode. Enjoy!

A high conversion rate is the goal that every onlinified and digitalised company aims for. But it's often a problematic metric to change, and even if you do manage to move the needle, it can be tricky to find out which of your activities was responsible. In this episode, me, Anders, and Stellan share our thoughts on the topic - I hope you enjoy it.

As always, if you enjoyed the podcast, make sure to subscribe - if you like, you can also subscribe via our blog. That way, you'll get an email alert when we publish a new episode: https://www.zooma.se/en/learn/podcast

In this episode, we did a bit of roleplay - I asked Anders and Stellan to put themselves in the shoes of decision-makers at large B2B companies, and got their opinions on some of the most common concepts and buzzwords in the world of online and digital.

Paid social, AI, voice search, personalisation, chatbots... the list of hot topics and buzzwords in online and digital only gets longer as time goes by, and everyone has to have an opinion. Unfortunately, not everyone has the same take!

To try to clear things up, Anders and Stellan imagined themselves as decision-makers at large, traditional B2B companies and gave their thoughts. When should you start preparing for voice search? What role will AI have to play in the future? And what's going to happen after the pandemic is over? Find out in this episode.

If you like the pod, make sure to subscribe! You can subscribe here or on our blog - that way, you'll get an email alert when we publish a new episode: https://info.zooma.se/subscribe-to-podcast

Happy listening!