The B2B Enablement Pod

In this episode, Doug Bolton and Daniel Falk discuss international SEO - the process of optimising your site for good search performance in a different country or a different language. It's an important thing to get right if you're a B2B company with a presence in lots of different countries, but it's not easy - take a listen and get some tips on how to think about your content and technical setup to ensure great search performance at home and abroad.

 

Enjoy, and don't forget to subscribe! Either right here, or at https://www.zooma.se/en/learn/podcast

#65: Production of unique images for your own image bank by Zooma

Localisation is often a challenge for international companies. Alexander spoke to Charlotte to find out how to make it easier.

In this episode of The Onlinification Pod, we're continuing our series of getting to know the Zoomers who we don't usually have as guests. This week, it's Marko's turn.

Marko works as a full-stack developer here at Zooma, and he's a major part of the technical team along with Zieyaad, Yeu-Kang and Jakob. Marko comes from Serbia, but he's lived here in Sweden since 2016, and he's been a part of Zooma since 2020.

I hope you enjoy getting to know Marko in this episode!

Today, you're going to hear from Zieyaad, Kang and Marko, Zooma's HubSpot developer team, and we're going to talk about HubSpot from a developer's perspective.

In this episode, I was joined by Zieyaad, a HubSpot developer at Zooma who works remotely from South Africa. Find out who Zieyaad is and what it's like to work full-time remotely.

In this episode, I invited the first external guest to The Internship Pod, Caroline Sjöbeck. She's the content director and operations manager for 376 Films, a production company based in Malmö. 

Caroline has a background in film studies and felt that she found her passion early on during her studies. Today she has a broad role in the company, but her primary responsibility is to create a framework and coordinate the company's marketing activities.  

In our discussion we spoke about: 

The difference between 376 Films and other content suppliers on the market 

The challenges of working with marketing in a start-up 

At the end of the episode, Caroline is sharing some valuable tips for anyone facing the same challenges or who might face them in the future. 

As always, links and a complete transcription can be found below! 

Enjoy!

Generally, in The Onlinification Pod, we focus on topics that are relevant to you - our customers, friends, and potential future customers. This time, I thought we'd switch things around and try to answer a hugely important question for companies like Zooma - what do buyers look for when choosing an agency?

 

Annika Eriksson guested this week's episode - she's currently a project manager at Zooma, but she also has a huge amount of experience in buying roles at major companies where she was responsible for selecting agencies like Zooma. With this kind of knowledge, I asked her what she used to look for in an agency, the mistakes that agencies typically make when approaching potential customers, and the most important things agencies can do to make sure their customer relationships stand the test of time.

 

Enjoy, and don't forget to subscribe! Either here, or at zooma.agency/en/learn/podcast

This week on the pod, I was joined by Josefine Kinnvall, Zooma's current intern. She's got plenty of podcast experience after creating The Internship Pod, but this time, she's on the other end of the microphone.

Hopefully, this episode will come in handy if you're planning on doing an internship at Zooma in future, or if you know someone who might want to do one.

Enjoy, and subscribe! Either right here, or at zooma.agency/en/learn/podcast

When you come from a theoretical background of studies and academia, an internship actually puts your knowledge to the test. I discussed this and much more with Jesper Björkman in this week's episode of The Internship Pod.

 

Jesper has worked as a project manager at Zooma since 2017, and inofficially has the best music taste in the office. He started off as an intern, and after a successful internship he ended up as a full-time Zoomer. In this episode, we spoke about his journey, the difference between B2B and B2C, and the fear of asking for help. 

 

Jesper also gives valuable tips for students who may feel a bit lost in the media and communication jungle! 

 

If you don't want to miss the upcoming episodes of The Internship Pod, make sure to subscribe!