In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell covers how 5 Reasons Why Companies Kill Their Market Research Teams.

These reasons include: The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership.

Listen in so you can learn how to avoid these pitfalls and keep your market research team surviving and thriving.

Looking for show transcripts?  You'll find them on our site at www.cascadeinsights.com/podcasts

Love this podcast? Give us a review!

On iTunes, search for the B2B Market Research podcast, click Reviews, and then click "Write a Review."

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell covers how you can Pump Up your Channel, by getting the answers to 9 key questions.

These questions include:

• How do partners want to be informed, about new products and sales initiatives?
• Which of your partners are driving the bulk of your sales?
• How many of your partners are "running with the enemy?"
• Which partner(s) are the best ones to co-create with?

Looking for show transcripts?  You'll find them on our site at www.cascadeinsights.com/podcasts

Love this podcast? Give us a review!

On iTunes, search for the B2B Market Research podcast, click Reviews, and then click "Write a Review."

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.

Their conversation covers:

• Why the audience of your presentation needs to be defined beyond just simply saying it's for an "internal audience" or "external stakeholders."
• Why graphs and data aren't always the most effective way to communicate your point.
• The best times to use line graphs, bar graphs, and tables (and why pie charts are evil.)
• How to structure an effective presentation.

Looking for show transcripts?  You'll find them on our site at www.cascadeinsights.com/podcasts

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell covers a number of key questions you can ask competitor customers even after they've chosen to buy from the competition.

He covers questions that:

• Let you know how the customer is being supported post-sale.
• Help you uncover the competitor's features that truly matter.
• Let you know if the customer is going to outgrow the competitor's solution.

Love this podcast? Give us a review!

On iTunes, search for the B2B Market Research podcast, click Reviews, and then click "Write a Review."

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell reviews and pulls the key nuggets from the book, Originals: How Non-Conformists move the world. 

He covers:

• How non-conformity in a business context leads to originality.
• Why even risk-taking entrepreneurs "pack a chute."
• Why Originals are procrastinators.  And how that can be a good thing.

Love this podcast? Give us a review!

On iTunes, search for the B2B Market Research podcast, click Reviews, and then click "Write a Review."

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell talks about what makes a great B2B Buyer Persona. 

That includes:

• What makes B2B buyer personas different than their B2C counterparts.
• The fundamental questions that B2B buyer personas need to answer.
• How to make a B2B Buyer Persona that's going to generate real praise from colleagues and stakeholders.

Love this podcast? Give us a review!

On iTunes, search for the B2B Market Research podcast, click Reviews, and then click "Write a Review."

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.

Nic Read is the co-author of Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top and the author of Target Opportunity Selling: Top Sales Performers Reveal What Really Works.

Their conversation runs from:

• How to engage with C-level executives for B2B market research studies.
• What happens to the buyer's journey when B2B marketers rob their salespeople of conversational opportunities.
• The distinct and separate roles that B2B marketers and sales teams should play.
• How B2B market research vendors should respond to RFPs.

Transcripts for episodes are available on our site at - www.cascadeinsights.com/podcasts

In today's podcast, I'm going to talk about the questions that B2B marketing leaders want market researchers and competitive intelligence teams to answer.

Each question I will discuss was pulled straight from our database of Key Intelligence Questions.  Each question in the database comes from a real-world research effort.

I cover:

• 13 major and a host of minor questions that marketing leaders have in 2016.
• Why these questions are important to marketing leaders.
• Why it's important for market research or competitive intelligence teams to help answer these questions.

Check out: The Ultimate B2B Technology Conference List for 2016 - 275+ conferences covering a range of topics from IoT, Big Data, Cloud, Mobile, Vendor Led, Developer, and IT focused.

In this podcast episode, I'm going to discuss lessons from a book that is currently number 1 in the New York Times Best Seller list for business: Extreme Ownership: How U.S. Navy SEALs Lead and Win.

Authors Jocko Willink and Leif Babin talk about their experiences leading SEAL teams in Iraq, the challenges they faced, how those challenges led them to develop a series of principles, and how those principles all contribute to the idea of promoting extreme ownership.

I think the book has a lot to say to researchers, stakeholders and business leaders.

During the podcast, I cover 2 of the key lessons from the book and how each can apply to the world of researchers and stakeholders.

• Complexity Kills
• How to be Decisive in the Midst of Uncertainty

Check out: The Ultimate B2B Technology Conference List for 2016 - 200+ conferences covering a range of topics from IoT, Big Data, Cloud, Mobile, Vendor Led, Developer, and IT focused.

In this podcast episode, Cascade Insights CEO Sean Campbell reviews the top 5 podcasts, How-To's, and pieces of Industry News we shared this year.

All based on user ratings, comments, Libsyn, Google Analytics, and Mailchimp data.

During the podcast we cover:

• The Top 5 B2B Market Research Podcasts
• The Top 5 How-To's we shared.
• The Top 5 pieces of Industry News that we shared via the Read Like an Analyst series.

Check out: The Ultimate B2B Technology Conference List for 2016 - 200+ conferences covering a range of topics from IoT, Big Data, Cloud, Mobile, Vendor Led, Developer, and IT focused.