In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell explains why Key Buying Criteria get you to "Yes" in B2B.

Here are a few of the nuggets Sean covers:

• Why a focus on Key Buying Criteria can uncover a treasure trove of information.
• 9 key questions you need to ask competitor customers and current customers.

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On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell explains why Key Buying Criteria get you to "Yes" in B2B.

Here are a few of the nuggets Sean covers:

• Why a focus on Key Buying Criteria can uncover a treasure trove of information.
• 9 key questions you need to ask competitor customers and current customers.

Love this podcast? Give us a review!

On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell explains why the in-Depth Interview (IDI) is essentially the Leatherman of B2B Market Research.

Here are a few of the nuggets Sean covers:

• How you can use IDI's to analyze upstart competitors.
• How you can identify customer's Key Buying Criteria via IDI's
• How you can meet stakeholder needs via the use of IDI's.
• 5 ways to make your IDI's better.

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On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell turns to Quora to gather some of the sharpest questions being asked about SaaS companies in a public forum.  As any leader can learn from the crowd.

Here are a few of the nuggets Sean covers:

• What gets in the way of SaaS company growth?
• How can SaaS companies best target the enterprise?
• How do SaaS companies best analyze churn?
• What SaaS business metrics are the most important and how should they be interpreted?

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In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell covers 6 ways marketing leaders who work for small or medium (SMB's) companies can turn opinion into facts.

Some of the nuggets Sean covers:

• How to break the box of tribal knowledge that constrains your average SMB.
• Why SMB's struggle to get their messaging and positioning right.
• How SMB's can produce better content marketing.
• Why pricing confusion is a common problem with SMB's.

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In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell pulls the nuggets from the GRIT report and the Quirks report.  

The GRIT Report is sponsored by GreenBook and the Corporate Research Report is sponsored by Quirk's. Both organizations have been around for quite some time, and each organization does a great job sharing content and driving thought leadership in the market research space.

The reports are based on interviews with hundreds, if not thousands, of clients and suppliers depending on the portion of each report that you're reading.  Hence, they are chock full of insights and great nuggets of information.

Some of the nuggets Sean covers:

• The future of sample.  And why it's only going to get worse from here on out.
• Research methods that were once futuristic that are now mainstream.
• Where vendors make the biggest mistakes.
• The importance of having great storytelling skills.

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In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell reviews and pulls the key nuggets from the book, Industries of the Future, by Alec Ross.

He covers:

• Robotics and it's impact on future business trends.
• Bitcoins vs. the Blockchain, and which one is likely to outlive the other.
• The impact of Big Data & Analytics on our future world.

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In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft's $26.2 billion purchase of LinkedIn was a really smart move.

During this podcast we cover over 10 different reasons B2B marketers, sellers, leaders, and market researchers need to pay attention to Microsoft's big move.

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In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell discusses why you need to Blow Up the Readout.

He covers:

• Why you need to push your stakeholders to look at your findings before they attend a findings presentation.
• How you can ensure that stakeholders will listen to this request.
• How the flipped classroom model can be an inspiration for B2B market researchers.
• The benefits of a flipped readout for researchers and stakeholders.

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In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell reviews and pulls the key nuggets from the book, Disrupted: My Misadventures in the Start-Up Bubble, by Dan Lyons.

He covers:

• Why Lyon's comments on Inbound Marketing are simply not accurate.
• Lyon's observations about ageism and rapid turnover in startups.
• Why the use of Teddy Bear as a customer stand-in at Hubspot is just plain ridiculous.

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On iTunes, search for the B2B Market Research podcast, click Reviews, and then click "Write a Review."