In this podcast episode, Cascade Insights CEO Sean Campbell interviews Adele Revella, the author of"Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business".

During the interview Sean covers:

• What makes a great B2B Buyer Persona
• How B2B Buyer Personas differ from B2C Personas
• Effective research techniques for B2B Buyer Persona development

Check out: The Ultimate B2B Technology Conference List for 2016 - 200+ conferences covering a range of topics from IoT, Big Data, Cloud, Mobile, Vendor Led, Developer, and IT focused.

In this podcast episode, Cascade Insights CEO Sean Campbell pulls some tips from the book TED Talks: 23 Storytelling Techniques from the Best TED Talks by Akash Karia, and shows how we might apply some of these tips to market research presentations.

This includes:

• Why we need to start with a story.
• How conflict can be a winning strategy.
• How to pull the right quote and then land it.
• Ways to put your stakeholder in the "scene."

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In this podcast episode, Cascade Insights CEO Sean Campbell shares 4 tips for understanding product managers and their needs.

This includes:

• The heavy responsibilities B2B product managers have to deal with.
• Why product managers have to pick their battles.
• A few of the differences between PMs and TPMs.
• And few of the qualities that make for a standout B2B product manager.

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In this podcast episode, Cascade Insights CEO Sean Campbell shares 7 tips for drawing attention to B2B market research studies

This includes:

• Tools to assess engagement.
• How to read the data to determine what you're doing right and wrong.
• Ways to use the study to reach and attract key stakeholders.

We love feedback! Please give us a review or rating on iTunes, Stitcher, or TuneIn.

In this podcast episode, Cascade Insights CEO Sean Campbell shares 26 questions to ask sales reps who recently worked for a rival. 

The questions are designed to bring insight into:

• The Key Buying Criteria of Competitor Customers.
• Strategies & Tactics Used by Rival Sellers.
• Industry and Market Drivers.

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During this B2B Marketing Research podcast, we discuss:

• The benefits and shortfalls of using internal assets such as CRM data and sales teams.
• Why you should go outside of your own data set.
• Why it's important to examine both internal and external data for insight on dead deals.

 We love feedback! Please give us a review or rating on iTunes, Stitcher, or TuneIn.

During this B2B Marketing Research podcast, we discuss:

• Figuring out how code is managed
• Determining how new product functionality is released
• Learning how the development team solves problems

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During this B2B Marketing Research podcast, we discuss:

• Why do panel firms do such a poor job recruiting interview respondents for B2B market research studies?
• Why market researchers keep giving panel firms this responsibility?
• And finally, what are some other approaches you can take if you want to avoid using panel firms?

Visit us at www.cascadeinsights.com to learn more about our B2B focus, competitive intelligence and B2B market research techniques, or to download one of our eBooks.

During this B2B Marketing Research podcast, we discuss:

• Big industry news? How do World Class Analysts Respond?
• How to balance the immediate need for a reaction with providing meaningful insight.
• Why context and insights are so important
• Why competitive intelligence and market research teams need to focus on stakeholder engagement.
• How industry experience leads to better insights

Visit us at www.cascadeinsights.com to learn more about our B2B focus, competitive intelligence and B2B market research techniques, or to download one of our eBooks.

During this podcast, we cover the five things B2B market researchers and competitive intelligence professionals need to know about cybersecurity threats and the industry:

• Why the growth of the industry is good news for B2B market researchers.
• How cybersecurity threats affect business leaders and IT.
• Why service providers are a crucial part of the puzzle.
• Want to recruit a cybersecurity professional? Here's how to do it.
• How to use cybersecurity communities to mine sentiment.

Visit us at www.cascadeinsights.com to learn more about our B2B focus, competitive intelligence and B2B market research techniques, or to download one of our eBooks.