During this podcast, Sean talks with Wayne Jones who currently is a Global Market Insights Lead for IBM.

We cover:

• How do CI teams disseminate information and interact with a large organization?
• Why a knowledge management system is a core piece of the puzzle.
• Why CI teans need a stakeholder relationship matrix.
• How to disseminate important CI information to stakeholders.
• The role of outside competitive intelligence vendors.

Subscribe to our newsletter for more competitive intelligence techniques and insights - all focused on the B2B technology sector.

During this podcast, we cover 15 questions that Product Managers should seek to answer on every competitive intelligence effort.

We cover:

• Key questions product managers need to ask when conducting competitive intelligence research.
• The role of a product manager as it relates to competitive intelligence.
• Questions a product manager should ask after the sale, and after a product has been in place for some time.

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During this podcast, we cover 3 ways that Public Data equals Big Data.

We cover:

• Why public data isn't the same as "Internet Data."
• How to leverage the Internet like a Big Data asset.
• How you can meaningfully get quant from the Internet.

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During this podcast, Sean talks with Kris Wheaton - Associate Professor of Intelligence Studies at Mercyhurst.

We cover:

• The skills that exceptional competitive intelligence professionals need to have
• His thoughts on crowdsourcing and social network analysis.

For more episodes focused on other topics of interest to competitive intelligence, marketing, and product development teams go to www.cascadeinsights.com/resources.

During this podcast, Sean talks with Steve Rayson - the CEO of BuzzSumo.

We cover:

• The difference between using Google and a tool like BuzzSumo for intelligence collection.
• How the analysis of Social Sharing data, across platforms such as LinkedIn and Twitter, allows you to blend a form of human intelligence with streams of public data.
• What happens when you type a competitor's domain name or keywords that are aligned with a competitor into BuzzSumo.

For more episodes focused on other topics of interest to competitive intelligence, marketing, and product development teams go to www.cascadeinsights.com/resources.

During this podcast, we cover three key ways Competitive Intelligence is different than Spying.  

We cover:

• How Competitive Intelligence Professionals and Spies differ in how they disclose their identity.
• How Competitive Intelligence Professionals and Spies differ when it comes to how they practice their craft.
• How Competitive Intelligence Professionals and Spies differ in the types of educational opportunities they seek.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast, we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models.  

This includes:

• Why you need to go beyond looking for "magic documents" that may describe the competitor's pricing model.
• The pro's and cons of talking to competitor customers and partners.
• The pro's and cons of talking to ex-sellers of the competitor.
• The importance of SCIP's Code of Ethics in regards to this type of research.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast, we cover a variety of reasons why CI pros need to build a bridge between themselves and their company's market research team.  This includes:

• How you can marry the customer-centric view of MR with the outward view of CI.
• Who wins the most when you build the bridge between MR and CI.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast we cover a variety of reasons why CI pros need to regulary mine web analytics.  This includes:

• Why tools such as SimilarWeb are solid sources for competitive intelligence.
• How you can you use web metrics to identify disruptive companies before it's too late.
• Why web analytics are sometimes overlooked as a source of competitive and market intelligence.
• How to be more effective when mining web metrics.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast, we cover the six essential truths of competitive intelligence collection and analysis:

• What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact how they go about conducting the effort. 
• Intelligence failures do not come from a failure to connect A to B to C but from a failure to look at underlying trends, forces, and assumptions.
• Good analysis makes the complex comprehensible which is not the same thing as simple.
• There is no substitute for knowing the domain, industry, etc. that you are doing analysis on.
• Intelligence starts when we stop reporting on events and start explaining them.
• Managers of intelligence teams get the behavior they reward - reward explanation over simple reportage.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources