During this podcast, we interview Marc Smith one of the creators of NodeXL.  

NodeXL is a free and fantastic tool for doing advanced social media analysis - right inside of Excel.  

During this podcast, we talked to Marc about:

• Why NodeXL was created in the first place.
• The importance of social media research today.
• What NodeXL can do for social media researchers.
• The other tools that Marc recommends for this type of analysis

For more free competitive intelligence resources go to: www.cascadeinsights.com/resources.

During this podcast, we cover a few tips for conducting Win-Loss studies the right way.

• How to get a complete picture of what's going on out there, and how to avoid isolating on any single deal.
• The importance of looking at the entire sales process and not just isolating on things such as rep behavior and price.

For more detail on these topics or on competitive intelligence in general go to www.cascadeinsights.com/resources.

During this podcast, we cover 3 tips for using web data the right way in your next competitive intelligence or market research project.

• How to treat data sources such as LinkedIn and Job Postings as a database first and a website second.
• The importance of developing a good taxonomy before you begin any search efforts.
• Why API's matter when it comes to grabbing lots of data 

For more detail on these topics or on competitive intelligence in general go to www.cascadeinsights.com/resources.

During this podcast we cover:

• Why the written product is forever.
• How the public segregates success and failure.
• How to build credibility – the "equity meter" – over time.
• The level of sophistication of your typical competitive intelligence "customer" in an organization.
• When product output is "optional."

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast we cover:

• The Ugly – What Technology Companies typically get wrong when building Competitive Intelligence teams and generating analysis.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast we cover:

• The Good – What Technology Companies typically get right when it comes to Competitive Intelligence efforts.
• The Bad – What Technology Companies typically get wrong when it comes to Competitive Intelligence efforts.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast we discuss:

• How a corporate librarian views competitive intelligence as a discipline.
• The SLA's CI division.
• How effective analysis relates to data collection. "Information Obesity" and how to avoid it.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast we cover:

• The key elements of investigative recruit.
• How investigative recruit differs from traditional market research approaches to recruit.
• Why investigative recruit is an essential part of any competitive intelligence effort.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

During this podcast we cover:

• What it means to have an "execuatable" project.
• Ways to know whether your project is "executable" or not.
• How CI differs from traditional market research in regard to the above.

For more resources like this go to: www.cascadeinsights.com/resources

In this podcast episode, we review the book, Big Bang Disruptions.  

The book has a lot to say about the changes that are occuring in B2C markets, but has a lot less to say about the changes that are occuring in B2B markets today.

In short we'll guide you to what matters in this book and what you can leave behind.

For more resources like this go to: www.cascadeinsights.com/resources