The B2B Revenue Executive Experience

“Knowing yourself”

“Managing your team”

“Leading your business”

These are the three pillars of effective leadership to successfully coach, develop, and provide optimal feedback to your workforce.

The moment you’re into management, your role within a company changes. Your tasks will revolve around time and people management, and you must ensure everything is executed strategically.

A true leader should be able to answer this question easily:

What am I getting paid to do?

To share more about the importance of effective leadership and how you can use it to prioritize, educate, and motivate your workforce, Vanessa Judelman, author, leadership coach, and president of Mosaic People Development, a leadership coaching company that develops leaders who inspire great results, will join us. Vanessa covers the three pillars of effective leadership required to successfully motivate and delegate the workforce.

Join us as we discuss:

• Why is effective leadership so important?

Now that you know the importance of effective leadership… it’s time to learn how to lead your team or company to success. Check out the full list of episodes here: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Customer obsessed”

“Customer-centric”

“Customer focussed”

These are the buzzwords companies use to show off how much they focus on their customers.

But only a few are doing this consistently with measurable success.

The true measure of customer centricity can only be found by asking this question:

What percentage of your new business comes from existing customers?

To share more about how a Chief Customer Officer should be driving this in your business, we’re joined by Michael Hubbard, Senior Vice President of Customer Success, Services, and Support at Smartsheet, an NYSE-listed SaaS company that has built a workflow management platform that empowers business of all sizes to scale and deliver value. Michael covers the role of the Chief Customer Officer in maximizing customer lifetime value.

Join us as we discuss:

• Why is the lifetime value of a customer so important?

Now that you know the importance of customer success and being customer-focused… it’s time to learn how to discover some sales methodology secrets and prepare a winning GTM strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Offering Amazon vouchers?

Trying to book in the follow-up call before the first call has even ended?

Booking a demo for a company that you just want to sell to?

Forget about gimmicks, techniques, or maneuvers. Effective selling is actually much simpler… and the secret lies in neuroscience.

To share more, we’re joined by Moeed Amin, Director & Founder of Proverbial Door, a consultancy that helps B2B companies and sales professionals improve their performance by a minimum of 50% in six month. We cover the role of trust, obsession and neuroscience in sales.

Join us as we discuss:

• What makes trust so impactful in the sale process

Now that you know the power of trust and how to build it… it’s time to learn how to build authenticity and maximise the return on your content marketing, check out the full list of episodes here: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Brands aren’t created out of thin air. They already exist. 

It’s all about finding Michelangelo’s David in the stone; chipping away at what a client thinks a brand is to find out the true story without focusing on the gimmicky hacks. 

Today’s guest, Bobby Gillespie, Founder & Principal at Propr Design, talked about how Propr helps their clients get the reputation they deserve, not necessarily the reputation they want through strategic brand building and storytelling.

Join us as we discuss:

• Why having a brand strategy focused on future customers is essential

Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

The Old Way: The client comes to the marketing and PR agency looking for promotional opportunities. The agency sprays content, prays that it works and doesn’t do much else.

The New Way: The client comes to the marketing and PR agency looking for promotional opportunities. The agency dives deep, learns all they can, creates strategic roadmaps for success not only for their client but for the agency and becomes a powerhouse of success. This is the way. 

The customer journey is the most important aspect of putting together a successful campaign. 

From the first “hello” to every interaction after, how do you ensure that your customer’s brand has relevance, authenticity and purpose?

Today’s guest, Jeff Risley, Chief Growth Officer for Saxum, talked about investing in marketing and PR in order to get a maximum return on investment through sales. 

Join us as we discuss:

• How to build credibility with your customers 

Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

You have what seems like a really mundane decision to make: You're in charge of upgrading outdated software for your organization and, for some reason, figuring out what to purchase has you jitterier than Big Bird at a Cats showing. Whatever you get, it has to be the best. In a blind panic, you sign up for every free trial known to man. Luckily, you find a pristine masterpiece of software that is sure to solve every conceivable problem in the multiverse. It worked out for one simple reason: It’s l because, sometimes, quantity is the fastest path to quality.

And that’s especially true for content marketing. 

That’s one of the many insights today’s guest, content-marketing wizard James Scherer has picked up throughout his career to VP of Growth at Codeless — insights he brings into the show to help us demystify content marketing.

Join us as we discuss:

• The “pillar and post” content methodology 

Now that you know how to, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Brand is what people say when you walk out of a room. So how do you control the conversation when you’re not there to hear it? 

Today’s guests, Chris Smith, Chief Revenue Officer (CRO), and Matt Richards, Chief Marketing Officer (CMO) at Aqua Security, talked about the strategic ecosystem of sales and marketing and how they have to work together to win. 

Join us as we discuss:

• Why working together for a shared goal is important

Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

No matter how many times you do something successfully, there is always room for new approaches that elevate success to the next level — whether that’s finding the perfect way to help clients scale their business with an easy-to-follow and consultative sales framework… or the perfect new hosts to carry everyone’s favorite sales podcast into the future.

Today, I’m joined by two guests who are so fantastic, I’ve decided to hand the keys to the show over to them. Seriously — after nearly 250 episodes, I'm passing the torch to Carlos Nouche and Lisa Schnare, who join the show to share everything you need to choose the perfect sales methodology for your business.

We discuss:

• When an organization needs to adopt a sales methodology

As you’ll hear, you are in great hands with Carlos and Lisa, but I do want to thank you for your loyalty throughout the past 250 or so episodes you’ve spent listening to my voice. 

Until next time, I wish you nothing but the greatest success. — Chad Sanderson, Managing Partner at ValueSelling Associates. 

Now that you know how to find the winning sales methodology, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

You’ve been doom-scrolling through your social media feed far too often lately and somewhere along the way, between silently refereeing flat- and hollow-earth arguments and signing petitions to bring back Knight Rider, you come across an obnoxiously immature joke that has you in stitches. Later, in a quiet moment before a meeting, your manager overhears you tell the joke — he cracks up. You’re instantly his new favorite. Filled with confidence, you try it on your CEO a couple days later… and she fires you on the spot. You tested it and it worked; how could everything go so wrong?

Today’s guest, Tim Parkin, Presiden t at Parkin Consulting, says this is a trap most marketers fall into when it comes to testing — without understanding why something works, they fail to gain the deeper insights from testing that can truly transform their business.  

In this episode, he shares:

• How to go beyond simple A/B testing and gain deeper insights

Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

You don’t know when it started, but you’re pretty sure you’ve reached a point in your business where you’ve stopped growing. Much like that ill-fated folk duo you started in college, you’re going through the motions, but you’re stuck running on fumes (and not the kind your audience reeks of). If you need to gain an edge, which approach do you think is more effective: being Simon or being Garfunkel?

Whether you’re a folk musician or a B2B Executive, you’ll never get ahead by being second-best. That’s why today I’m speaking with Jose Palomino, Founder and CEO of Value Prop Interactive and host of The Revenue Throughput Podcast, to find out how to hone the competitive edge you need to cut through your rivals and win consistently.

In this episode, we discuss:

• What a competitive edge is and why it matters

Now that you know how to hone your business’s competitive edge, are you ready to learn how to use data to prevent revenue leaks in your business or build trust and confidence with your content strategy? Check out the full list of episodes: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver