You have a great product. You know who your audience is and how to help them solve their problems. Now you just need to get in front of them. You need brand saturation — and these days, that means getting into Google’s top 5 search results.

To help you learn how to do that, in the latest episode I sat down with Chris Dickey, Founder and CEO of Visably, a company focused on helping organizations manage their brand visibility in search.

What we talked about:

Once you figure out how to land your company that top search position, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

You get a sales email — it’s clearly a template targeting anyone 18-75 with a pulse with your name pasted the top. Like any sane person, you delete it and forget about it.

So, why are you still sending the same impersonal emails to your prospects?

In this episode, Sarah Hicks, SDR Manager at Predictable Revenue and host of the Predictable Revenue Podcast, explains the strategies you can implement to achieve personalization at scale without sacrificing velocity.

We discuss:

Now that you know the secrets to personalizing at scale, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.”

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Back in the day, having a good SEO meant writing, publishing, backlinks, and never thinking about that strategy again.

Things have changed since then!

On this episode of the B2B Revenue Executive Experience, I chat with That Company CEO Ken Knorr, about all things Search Engine Optimization. Ken tells me all about how the pandemic and social media has changed the landscape for marketers worldwide. We touched on:

This post includes highlights of our podcast interview with Ken Knorr, CEO of That Company.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

Listening on a desktop & can’t see the links? Just search for The B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

In the sales profession, success comes down to passion, grit, and velocity.

Those qualities are there to be discovered, certainly, but more times than not they’re just seeds that need to be watered and tended to.

Organizations can help their sales reps in their personal growth by learning how they operate and helping them sustain healthy mindsets.

I talked with Mark Petruzzi, VP Private Equity from N3, and Paul Melchiorre, Operating Partner at Stripes, about the importance of passion and mindset in selling success, as well as techniques from their new book, “Selling the Cloud.”

We also talked about:

For the entire interview, you can listen to The B2B Revenue Executive Experience.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Everyone knows content is critical to success…

Yet so many struggle with creating content effectively at scale.

If you’re one of them, you may need to enlist the help of AI.

Today, I’m speaking with Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, about how content creators can draw upon the power of AI to maximize the return on their content investment.

We discuss how AI can help you:

This post includes highlights of our podcast interview with Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

Listening on a desktop & can’t see the links? Just search for The B2B Revenue Executive Experience in your favorite podcast player.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

If you had the superpower of a flawless memory, what would you do?

How many fights could you have avoided with your spouse?

How much further in your career could that superpower take you?

Well you don’t have to fantasize about it when you can achieve it.

According to International Man of Memory, Chester Santos, U.S. Memory Champion and author of Mastering Memory, his champion memory isn’t a superpower — it’s a skill.

And it’s one anyone can learn.

In this episode, Chester shares his secrets, including:

This post includes highlights of our podcast interview with Chester Santos, U.S. Memory Champion and author of Mastering Memory.

For the entire interview, you can listen to The B2B Revenue Executive Experience. 

If you don’t use Apple Podcasts, we suggest this link.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Buzzword alert: Customer Experience

We’ve all heard it. We all know it’s important.

But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business?

To break down the do’s and don’ts of customer experience, I talked with Allison Metcalfe, CRO at Demandbase, a leader in account-based marketing.

In this episode, we discussed:

This post includes highlights of our podcast interview with Allison Metcalfe, CRO at Demandbase.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust.

And knowing this can make you a better marketer.

That’s one of the key insights Stephen Denny, Managing Director at Denny Leinberger Strategy, learned writing his book Unfiltered Marketing.

In today’s episode, he and I discuss the 3 key insights from his book:

This post includes highlights of our podcast interview with Stephen Denny, Managing Director at Denny Leinberger Strategy and Author of Unfiltered Marketing.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Have you ever tried to get a VAT refund when traveling abroad?

Most of the time, it’s hard to tell if it's even worth the hassle. It’s a nightmare.

But it doesn’t have to be.

My latest guest is Ameer Jumabhoy, Co-Founder and VP of Consumer Technology at UTU, a company making painful VAT refunds a thing of the past.

What we talked about:

This post includes highlights of our podcast interview with Ameer Jumabhoy, Co-Founder and VP of Consumer Technology at UTU.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

From COVID research to autonomous vehicles, AI is changing the world.

So, it’s no surprise that some of the biggest deals happen in the tech sector.

But you don’t have to move to California if you want a world-class sales team fit for Silicon Valley.

You just need to listen to Ken Grohe, President & Chief Revenue Officer at WekaIO, who shares the secrets to Silicon Valley selling in today’s episode.

We discuss:

This post includes highlights of our podcast interview with Ken Grohe, President & Chief Revenue Officer at WekaIO.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver