About Joe:

Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business development and marketing for Engauge. As Senior Vice President of Business Development and Marketing there, he helped the agency build new relationships with high-profile clients like Cisco Systems, Newell Brands, AMC Theatres, Hanesbrands, and Hershey’s. Joe serves on the board of directors of the American Marketing Association (AMA Atlanta), the Atlanta Interactive Marketing

Association (AIMA), and the Terry College of Business at the University of Georgia. He also volunteers weekly at Everybody Wins! Atlanta, and participated in the Entrepreneurs’ Organization Accelerator program.

Joe joins Guy to share how finding the right mix of compatibility and chemistry is crucial for creating long-lasting partnerships between agencies and brands.

Links:

@SetupSays social handles:

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Pinterest

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Joe LinkedIn

Setup Website

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About Nick:

Nick Schittone started his career in the music business, working for artist management companies responsible for artist relationships including Duran Duran and John (Cougar) Mellencamp, among other notable artists. From there, he joined a college television network start-up (CTN) as the Director of Programming where he worked with music labels, ESPN, Glamour Magazine, and History Channel to develop custom programming designed for young adults.  Nick then joined the marketing agency, Hothouse, 18 years ago to serve as the VP of Business Development focusing on client relationships. Since joining Hothouse, Nick has developed successful, long-term client relationships that include NBCUniversal, Deloitte, Mercedes-Benz, COX Automotive, CORT Furniture, STARZ, and IHG Hotels & Resorts, among other prominent and emergent brands. 

Nick shares how a spirit of co-creation and data-driven creative drives strong partnerships between agencies and brands. He explores the balance between data and creativity.

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About Josh:

Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultivate the highest quality user experience.  

Josh brings a creative, results-oriented marketing approach in support of Georgia Aquarium.  He has a solid record for driving integrated and award-winning marketing campaigns. He is proud of taking home awards from EFFIE, Webby, MAXX, Digital Edge 50, and others over his 20-plus years of traditional, interactive, and database marketing experience. 

 Prior to joining Georgia Aquarium, Josh worked in the marketing departments of The Home Depot, Porsche Cars North America, and Porsche Financial Services in Atlanta. While living in Detroit, Michigan, he gained a tremendous amount of experience from some of the largest advertising agency networks in the world. Those advertising and marketing agencies included BBDO, McCann-Erickson, and JWT.

 Josh earned his Bachelor’s degree in Marketing from Michigan State University and earned his Master’s degree in Communications from Purdue University. He resides in Roswell, GA with his wife and their four children.

Josh shares how Georgia Aquarium pivoted during the COVID-19 pandemic to stay engaged with the community while the doors were closed. Thanks to creative thinking and marketing modeling, Georgia Aquarium is thriving in the post-pandemic marketplace!

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About Tia:

Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development. 

Tia has a B.S. in chemical engineering from Hampton University and an MBA from Purdue University. In her free time, she enjoys volunteering, traveling, reading, and spending time with family and friends. 

Tia discusses the value of the brand for B2C and B2B marketers and highlights the importance of measuring DEI initiatives. As she says in the episode “If you’re not measuring it, then you’re not serious about it!”

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Square Website

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About Natasha:

Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community.

Natasha developed and launched the predictive model CRM tool for consultants, The Profit Enhancer Analysis, in 2019. She was awarded The Lifetime Achievement Award by President Barack Obama in 2016 & appointed as the State of Georgia Small Business Economic Development Leadership Committee member by the National Small Business Association (NSBA) in 2019.

She is a published author, writing about the power of personal branding. Her most recent book is #BeUnleashed: Unleash Your Millionaire Mindset to Build Your Brand.

We discuss the true ROI of branding in this episode of The Backstory on Marketing.

Links:

Natasha Davis Amazon Author Profile 

Nataha Davis Linkedin

Impact Branding Consulting 

Natasha Davis Speaking Website 

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About Angela:

As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith & Family – a leading destination for Uplifting Entertainment.   

Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution, and CDM-focused marketing efforts for ASPiRE, UPtv, and UP Faith & Family.  One of Cannon’s most notable accomplishments was being tasked with launching Earvin “Magic” Johnson’s ASPiRE on June 27, 2012. 

Along with her career in entertainment, Cannon has been the recipient of the Cynopsis Best of the Best New & Noteworthy Best SVOD 2022, Cynopsis 2021 Top Women in Media Corporate Visionary Award, among many other accolades.

 She sits down with Guy to discuss how marketers should gather and evaluate data to effectively attract their target consumers.

Links:

Up Faith & Family Website

Angela Cannon LinkedIn

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About Cristina:

Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunications, consumer electronics, agriculture, and building materials. She is passionate about branding and digital marketing and loves learning new things. Originally from Mexico, Cristina has lived in Georgia for the past 10 years and she's still looking for the perfect taco in the state.  

Guy and Cristina discuss the evolution of digital marketing, the mysterious metaverse, and the challenges of the great resignation in this episode of The Backstory on Marketing.

Links:

Mohawk Website

Cristina Porter Linkedin

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About Bill:

Bill Franks is the Director of the Center for Statistics and Analytical Research at Kennesaw State University.  He is also an accomplished author in the data science space. He joins Guy to discuss the ethics of data science, the issues with analytic models, and how data informs decision-making to drive ROI.

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About Ethan:

Ethan is the VP of Marketing for Placer.ai and loves helping businesses unlock the power of location analytics.  Prior to Placer, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President of Headline Media.  Ethan shares his expertise in applying location data to marketing research questions and business goals, especially for retail businesses.  Ethan explains how studying location data and asking the right business question drives marketing ROI.

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Guy wants to offer podcast listeners exclusive content from his upcoming book, The Post: Covid Marketing Machine: Prepare your Team to Win.  Check out Guy's exclusive offer to access excerpts from the book and receive a free consultation from the ProRelevant team!

Links:

Placer.ai website

Ethan Chernofsky LinkedIn

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About Pete Kelso:

Pete Kelso has worked in marketing and production for 20 years serving various roles, including as a program manager for Commonweatlth/McCann, Chevy account.  He is currently the Vice President of Agency Partnerships at FullThrottle, helping agencies develop a winning first-party data strategy for the cookie-less future.  He shares his expertise in location-based targeting and marketing data services with The Backstory on Marketing.  He is passionate about building strong business relationships with people “staying curious” as he seeks to learn from others.

Links:

FullThrottle Website

FullThrottle YouTube

FullThrottle Blog

Pete Kelso LinkedIn

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