The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is trained and learned allowing the opportunity for every single member of our communities, the true first responders, to be “Prepared to Survive”.

Following a decorated senior leadership career in the USAF as a commander and combat veteran, Brian transitioned into executive roles as a business entrepreneur, writer, publisher and public speaker. He co-founded The Paratus Group in 2019 with the objective of using his decades-tested and proven leadership and training experience to solve a need for relevant, effective, trustworthy principles, training methodologies and programs to allow for the learning of situational awareness. The situational awareness mindset and behaviors that are developed allows critical decisions to be made in the the complex dynamics of the home, schools, the workplace and our communities to make us all safer.

When it comes to exceeding expectations, you have to first set them, then exceed them. If you set expectations too high, you can often disappoint. If you set them too low, people tend to misinterpret them. Finding that middle ground, and exceeding expectations require someone who believes in your capabilities, and is overjoyed with the results.

So how can we use these examples to help us exceed expectations with our businesses and our customers?

Jeannette Seibly is The Leadership Results Coach. She has guided the creation of “people solutions” for 100s of companies while guiding the creation of three millionaires and countless 6-figure income professionals. During the past 29 years, she has become an award-winning international executive and family business management consultant, author, and keynote speaker. Her newest book, “Hire Amazing Employees: How to Increase Retention, Revenues, and Results!” guides small businesses, family businesses, and hiring managers to improve their hiring decisions.

It’s been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more.

Change is hard and wonderful at the same time. There is so much new to learn and discover, but it can be irritating to try to get your coffee warmed up without consulting a book. You have to be patient and just slog through it. One appliance, function, and manual at a time.

I have talked about assembling furniture for my office. Some of the instructions had text so small, that I had to take pictures with my cell phone camera and blow them up to read what it was telling me to do. Others had a page-by-page, step-by-step system that included numbered bags of parts needed for each phase of the construction. I had to deal with a mix of manufacturers and their instruction manuals.

When it comes to your business, do you have instructions that you give your customers or clients? I am rethinking how I disburse instructions to them. How can I make what I do repetitively, be more like that office furniture that had the step-by-step pictures and parts in a corresponding numbered pack?

In this episode, I discuss how you can help your customers by creating instructions to tasks you have them do and hopefully ones that make it an easy step-by-step approach!

Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems for almost any organization. While with the HIG, Colton taught the HIG I&I courses to thousands of members of the U.S. Intelligence Community as well as developing training programs for some of the U.S.’s premier law enforcement agencies and many of our foreign partners.

Through his 22 year career as an FBI Special Agent, Colton conducted thousands of interviews and led a variety of specialty teams in high-pressure, high-stakes settings domestically and internationally, including in the Middle East, South Asia, and Africa. Colton brings a wealth of knowledge and experience relating to counterterrorism, counterintelligence, criminal matters, and the business world to every group he works with.

Colton is passionate about interviewing and about using the most recent science to work with your teams to help them become the absolute best they can be at their craft. Colton is a certified coach and brings a coaching ethos to working with your teams to fulfill their best potential. Colton has an M.A. from the University of Chicago and undergraduate degree from University of California, Davis.

Contact Colton at https://www.pyxisacademy.com/

There are many benefits to creating and maintaining a virtual workforce. There is also one big drawback. You have no one in your office to help you carry and assemble office furniture.

No matter how small the piece of furniture, accessory, or even wall hanging, you have to follow the directions and allocate the time to do it right, and/or correct the mistakes along the way.

I have to admit I was jealous that the home furniture was delivered whole, assembled, and moved into place by a crew. My office furniture had to be assembled. Granted, the TV stand cost as much as all the desks and additional storage (four pieces). But it took 10 minutes to install and another hour to get the tech working. The office took over 20 hours just to get ready to start getting the technology in place and working.

In your business, are you doing it all yourself to save money, or because that is all you can get delivered? Sometimes, it is worth more to have the done-for-you service. This will give you more time to focus on yourself and your business. Too often we look for a cost-effective solution, but the cheap comes out expensive (especially with time). PLUS… just put one nail or screw in wrong, and that low-cost option shows it’s just pressed board, with fake wood laminate.

In this episode, I how you need to weigh the cost of goods and services versus the cost of your time!!

Dan McPherson, International Speaker, Business and Personal Development Coach, and CEO of Leaders Must Lead, is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real.

With more than 25 years of experience in corporate roles leading teams of up to 2000 and responsible for more than $150M in revenue, Dan is a recognized expert in leadership, sales, and business strategy. Through his Dreams ARE Real Podcast, Foundations of Success Training, and powerful 1-1 coaching, Dan helps entrepreneurs around the world from musicians and artists to chiropractors, coaches, retailers, and beyond experience success and accomplish their goals.

I have been told that people who have almost died have a new perspective on life. Once you almost lose your life, you stop taking life (especially getting up each day) for granted.

I begin each new day with a routine. I post a positive quote (Called ‘Deep Bacon Thoughts )’ on Facebook, Twitter, and Instagram. It’s my way of sharing my appreciation with my friends and followers for being there for me. It encourages me as well.

The other day I posted a quote that said “No matter how slow you go, you are still lapping everybody on the couch.” It’s all about stringing together a series of wins… one step at a time!

So how are you stinging together wins in your life and business? Just remember… “No matter how slow you go, you are still lapping everybody on the couch.” That starts by putting one foot in front of the other to keep moving forward. Even if you hit a bump in the road (or Greenway) that causes you to take one step forward and two steps back, keep trying to string together those wins! It’s the line that powers your life, business, and lights up all the world to see!

In this episode, I hope to inspire you with a string of wins. It’s all about putting one foot in front of the other and keep moving forward!

Blanca Cobb is an internationally recognized body language expert who’s been featured on national television shows such as the Steve Harvey Show, TODAY Show, Megyn Kelly TODAY, Dr. Oz, Dr. Drew, CNN, Face the Truth, The Doctors to a name a few as well as publications around the world such as Cosmopolitan, Us Weekly, Elite Daily, Business Insider, Elle, Daily Mail among others. Blanca shares her expertise weekly on a CBS affiliate, WFMY News 2, in North Carolina.

When it comes to corporate America, Blanca’s in the relationship business. Her approach to sales is the relationship dynamics between sales professionals and their clients. It’s what isn’t said, but seen that can either drive or stall the sales process. Don’t let the small screen of the virtual world fool you, nonverbal communication is equally important on video calls and on camera when you’re making videos to promote yourself, your products, services and company.

Fun fact about Blanca: She created a national holiday, “National Body Language Day” that’s celebrated the first Friday of every October.

I was a control freak, and would normally work 12 to 16 hours a day, 6 to 7 days a week to do it all myself. I was successful at it, but at a cost. That cost was having a life.

As I walked Layla (my dog) and ran on the Greenway by our apartment in North Carolina, I saw this one red straw sitting on the pavement, day after day after day! Surely it had to bother them as much as it did for me? But alas, it just sat there for almost four weeks.

The bottom line is that if you want a change, you have to take personal responsibility for the activity, decision, and process.

When it came to my control freak ways, I thought people would respect my work ethic and results, but in the end, It really did not matter what others thought. I was holding myself back and it took an outsider (my coach) to get my life back in sync and shock me into reality and rhythm again.

Now I can see that we all need a device (like my Apple Watch) that tells you when you have an issue and to take personal responsibility.

In this episode, I will discuss how life events can help teach you how to become more successful, but sometimes, you need a little outside perspective.