The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Bill is skilled in Sales, Data Center, Management, Business Development, and Marketing. – More Coming Soon

I have had more than one person question, “Why would you leave an area, where you have 22 or 40 years of connections to start over?”.I have asked myself that question a few times. The only answer I could give was, “It was time!”

The key thing I am looking for is to find the connectors who can help me find places to plug in and prove my value before I start looking under rocks for new business. In the B2b world, networking relationships can take years to bear fruit. I have to bear in mind that I have plenty of time to forge ahead into the abyss and abundance of new and unknown relationships.

We have all heard the analogy of the cobbler whose kids have holes in their shoes. As an author, speaker, and relationship marketer, I have to act as if I’m somebody outside myself, watching me practice what I preach. That can be really hard with all the excitement of NEW… New places, New people, and New things (like food) to experience.

In this episode, I will talk about how I am experiencing things through a new set of eyes, and how I need to introduce myself through a new set of “I”s!

DC Glenn was born in Chicago, Illinois, and Steve Gibson was born in Omaha, Nebraska. Both moved to Denver, Colorado, as young children. They met at Manual High School in 1982, where both pursued their musical interests. Gibson played drums in the jazz band and attended audio engineering classes at an early college education program, while Glenn sang as a tenor in Manual High School’s Bolt Vibrations Chorus.

In August 1992, Tag Team recorded “Whoomp! (There It Is)”. At that time, Glenn was working as the main DJ at a gentlemen’s club in Atlanta called Magic City which would later become recognized as a hub of Atlanta Hip-Hop and rap music. Glenn played the track in the club on the same day it was mixed. “Whoomp!” received the biggest crowd response he had ever seen as a DJ. In the following months, people requested it so often that it became clear the song had the potential to become a hit. The single was shopped to and rejected by multiple record labels because executives were unfamiliar with Southern Bass and were unsure if the sound would sell well around the country. Glenn instead borrowed $2,500 from his parents to press 800 records. The singles quickly sold out in Atlanta on word of mouth alone.

Tag Team got back together and performed at the San Francisco 49ers Halftime Show, Super Bowl Live by Verizon Wireless, and the 2019 Hammer House Party Tour.

Tag Team’s role in the popularization of Atlanta’s version of Miami bass, Southern bass, contributed to the rise of Atlanta as a home for unique alternatives to the established “East Coast/West Coast” hip-hop identities. Around the end of 2020, Tag Team appeared in a GEICO commercial parodying “Whoomp!” with an ice cream scenario and the substituted lyric “Scoop!”.

Do you know that Rolling Stones song? “You Can’t Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.”

I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk in our new home in North Carolina. But since we have to live in an apartment for 3 months, I NEED a desk and my old computer stuff to work and conduct business.

In the website business game, there are two types of traffic. Paid (lots of traffic, but expensive and many headaches) or Earning it (getting people to follow your Big White Truck to safety) with content you place in the road!

In this episode, I will talk about how wants and needs can be different, especially when it comes to website (and highway) traffic!

J V Crum III is known for his LIVE On-Camera Trainings where he creates a Breakthrough for business coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. Named by Inc Magazine as one of the Top 13 Business Shows to listen to in 2017, JV is host of the syndicated radio show and podcast, Conscious Millionaire, and the best-selling author of “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds multiple certifications in NLP and has graduate degrees in three areas: law, business and psychology (JD, MBA, MS).

We’re about to make the 1000-mile journey from our old home to a new apartment. We had to find short-term living arrangements while our new home is still being built.

Our Realtor and Home Stager, both said it won’t sell. “Nobody wants pianos anymore.” New homes don’t have formal dining rooms.” “Your bedroom furniture was in style 20 years ago and it’s too big.” “People don’t have rooms big enough for that old entertainment center.” “Those old Klipsch speakers are too big for anyone or any room except yours.” “Nobody needs an office desk as big and expansive as yours… computers have gotten smaller.” It made us worry, that we would have to pay to donate and have hauled away.

In marketing, the most common goal I see or hear is to increase sales. To achieve that, we tend to implement multi strategies concurrently that evolve with feedback loops. With larger B2b businesses, there are three key parts that have to work concurrently and evolve as we proceed.

I am happy to report that everything is sold and out of the house. Imagine how if you did the same for your business, how much easier your business sales could become? It takes, time, and commitment to build KNOW, LIKE, and TRUST… but when you truly need that to become an asset in your lives. IT CAN!

In this episode, I will show you how social media engagement… can help translate into unexpected and unbelievable sales!

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.

Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Bob Burg, coauthor of the international bestseller, The Go-Giver and a much sought-after speaker at sales and leadership conferences, is committed to inspiring the entrepreneurial spirit in us all. He shows that companies both large and small that conduct their businesses “The Go-Giver Way” are not only of much greater value to their customers; they are also significantly more functional, and profitable, as well.

Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages.

His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

I think that a goal is an admirable thing to have. Maybe you have heard the saying that “A goal without a deadline, is just a dream!”. I’d like to add that “A goal without a plan, is just a Goal!”

We often associate having a plan to achieve a goal or goals, but I am going to inject my logic here. A plan tends to be rigid with steps, milestones, and measurables. We tend to be blind to details that are right in front of us that may compromise, or be contradictory to our goals.

In marketing, the most common goal I see or hear is to increase sales. To achieve that, we tend to implement multi strategies concurrently that evolve with feedback loops. With larger B2b businesses, there are three key parts that have to work concurrently and evolve as we proceed.

In this episode, I will define goals, plans, and strategies… and how they can help you grow sales!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean. Now imagine doing that for every closet, dresser, and shelf or bin in your home or office?

What do you think is easier? Could you convince 10 people to spend $1,000 per month? Or could you sell 1000 people to spend $10 a month? Most people believe that it’s easier to get people to spend $10 per month, but did you notice I said convince 10 versus sell 1000?

It’s so much easier to maintain an authentic, profitable relationship with a smaller and more focused audience than trying to please 1000 differing personalities, situations, and needs.

In this episode, I will discuss how when Less is More… 10 can be more powerful than 1000!