The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

British author, piano player, international racing driver, and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com

Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists, and consultants who are serious about building their thriving practice, changing the world, and enjoying a life of effortless abundance.

His Client Attraction Blueprint programme is filled with eager students every month and he’s closing in on his mission to impact the lives of 1,000,000 professionals by 2025.

Jonny’s Three Pillars of Effortless Marketing provides a template for universal success and growth to any aspiring coaches and therapists, and he’s passionate about increasing the average income across the profession.

He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group.

Also, he really, really does hate marketing.

I don’t want to get all religious on you. As a matter of fact, I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives.

I was asked by my friend and podcast guest Ben Thomas if I wanted to be a musician in the band for the Easter service at church. Since this would probably be our last Easter in Chicago, it was a resounding yes. I have been playing guitar and singing in worship bands since 1997. This was my 25th year and, somehow I felt that timing was not just random.

Before we started rehearsal we all stood in a circle and had a chance to tell stories of what we were doing since the last time we all played live together (over 3 years ago.)

When it was my turn, I told everyone we were moving and this was prompted by 3 signs from God that told me it was time to move. First was the story of 2019 when I almost died from Sepsis. The second was the 2020 disruption and changes of the almost 40-month plague. The Third was August 25 at 9 pm CDT. That was the day our house was struck by lightning. You may see three very disconnected events, but it was clear to me that these were related… “DAMN? Is God trying to send me a message?”

In this episode, I will share with you the lessons I learned from those 3 major events and how they can help guide you through dealing with change and disruption.

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.

Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the last 3 years.

When you are presenting to an audience (as a paid speaker) you have two people that you have to serve. The conference organizer (customer number one), and each person in the audience (customer number two through to the total number of attendees.)

When you are presenting to an audience (as a paid speaker) you have two people that you have to serve. The conference organizer (customer number one), and each person in the audience (customer number two through to the total number of attendees.)

It’s not much different than what I do for my business customers. I have to make the company I work for look good and make them relatable to their customers. Then secondly, I have to generate interest and understand the perspective of their clients. You may think that if you only make your client happy your job is done, but real results from marketing come from making their audience happy.

In this episode, I will show you how I used scheduling, networking, and some extra work to meet or exceed the expectations of the conference organizer… and their audience… at the same time!

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on the global marketing team, where he developed marketing and retail programs for brands like Transformers, Tonka Trucks, and Jurassic World. In 2015, he became the face of the Hasbro Gaming franchise, with the charge to establish the personality, attitude, and style of the Hasbro Gaming portfolio by creating a message the audience won’t soon forget. Mike has engaged his practice with audiences in the US, Hong Kong, India, Germany, Mexico, Brazil, and the UK, and every one of these audiences remembers him for not just what he says, but how he connects with them.  After over 20 years of real-world experience, Mike is thrilled to share his experience with you, and to show you how to get your audience to say…

It’s been a long journey to get ready to sell a house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far for your network. You know what grocery stores have what. You know what restaurants have great food. You have friends that may be miles away but are always ready to meet halfway to have a beer or a meal. But when you move to a different state, it’s a whole new ballgame.

Most B2b sales are VERY relational. It usually involves your company or even your job. People have to really get to know, like, and trust each other to want to bet on a big purchase that could change the course of their business. That means you have to invest more than just money… you have to invest time to really get to know a person, their company, and their solution.

In this episode, I will discuss different types of networking including free and paid for local networking, business associations, and masterminds.

Henry founded Kaskov Valuations, Inc. (KVi) with the mission of providing the right business valuation and financial consulting services to small and mid-sized businesses. Since 2008, he has gained extensive experience performing business valuations for succession and transition planning, mergers & acquisitions, estate and gift tax planning and reporting, ESOPs, marital and corporate dissolution and disputes, commercial economic damages and general financial consulting for clients across the U.S. and around the world.

Henry has been designated as an expert witness for dozens of litigation matters related to shareholder and partner disputes, divorce, breach of contract, intellectual property theft and infringement, and other legal matters. He has extensive experience and expertise in preparing objective and defensible opinions of lost business value, lost profits, lost royalty benefits, and other economic damages.

Additionally, Henry has extensive experience performing financial and forensic analysis, economic and industry research, market compensation studies, fairness opinions, royalty rate and licensing analysis for intellectual property, patents, brands, logos and trademarks, and complex financial modeling.

I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it.

Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she is the voice who signs (American Sign Language) for her family when people are speaking. She is channeling speaking to her deaf family and visa-versa.

When it comes to marketing, channels are often thought of as platforms. Platforms are like all of those streaming services. They are channels that people watch. Most are free, but a few people pay for it monthly. Just like we watch TV and movies on Apple TV+, Netflix, Hulu, Disney+, and Amazon Prime, people are watching their email, Facebook, Twitter, LinkedIn, Medium, Google, and more for content to educate and inform them.

In this episode, I will discuss how segmenting your content and creating industry-specific channels can figuratively NOT fall on deaf ears.

Andrea knows that great businesses are built on strong teams. That’s why she founded AHA! Recruiting Experts, a company dedicated to helping leaders attract and retain the best people for their companies so they can focus solely on what really matters–growing their business.

Andrea is a businesswoman with over three decades of experience. She’s managed hundreds of employees and knows first-hand the everyday challenges of motivating a team, exceeding customer expectations, and meeting business and revenue goals. As a business owner, she struggled with high turnover and lack of good candidates.  After some research into hiring best practices from around the world – including a lot of trial and error – she perfected a hiring process that gets results.

Now Andrea is using her experience to help companies recruit, hire, and onboard new team members successfully without wasting time or money on poor hires that don’t work out.  Andrea is passionate about her work and enjoys helping others achieve their goals.

About Her Book

Do you have the right team? Are you scaling your business? Hiring is the single most important decision you’ll make in your business.

Andrea Hoffer’s new book, Hire Higher, contains a guide that will help ensure that it pays off and brings new opportunities with it – but only if done right! Get ready for Hire Higher, where she shares her years of experience helping businesses find great employees now or down the line.

The ebook is free on Amazon until Friday if you want to grab a copy.

They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few…

I could go on for days, but good things in business also come in threes…

In order for your business to achieve, grow, and scale, you can’t achieve real success by adding, or changing marketing alone. If that was the case, I probably would not need to show companies how? I would be enjoying a massage, on my private yacht, parked next to my private island in the Caribean. I wish… so let’s get back to reality!

In this episode, I will discuss how the combo of sales, marketing, and analytics along with sales, marketing, and accounting create two power threes to speed up your success!