The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and the company’s collective level of Workplace Intelligence (WQ).

Mark is also CEO and Founder of YouTern. This career-focused community enables college students, recent graduates, and young professionals to find their first or next internship or job with the right organizational culture for them.

Mark co-authored A World Gone Social: How Companies Must Adapt to Survive and is co-author of the upcoming (September 28, 2021 | Matt Holt and BenBella Books) Good Comes First: How Today’s Leaders Create an Uncompromising Company Culture That Doesn’t Suck.

Followers also find Mark’s advice in Entrepreneur, Inc., Forbes, and many other publications. An in-demand speaker, Mark was named one of Inc. Magazines’ Top 100 Leadership Speakers.

S. Chris Edmonds helps leaders create and sustain purposeful, positive, productive work cultures. He is a speaker, author, and executive consultant who is the founder of The Purposeful Culture Group. He’s one of Inc. Magazine’s 100 Top Leadership Speakers and was a featured presenter at South by Southwest 2015.

Chris is the author of the Amazon best seller The Culture Engine and is co-author of the upcoming title, Good Comes First. Chris’ blog, podcasts, and videos are at DrivingResultsThroughCulture.com. Chris’ short, rich Culture Leadership Charge video episodes can be found on YouTube.

Of the many distractions, we have in our business lives, I am guessing that social media is not one that you would rate as useful. Believe me, I get it. With over 100 emails a day, phone calls, and app notifications,

LinkedIn is the social media network for business, but add to that, the people who think it’s a shooting gallery for leads with automation, spammy connections, and just blatant content that is a veiled sales pitch (and not even done well), and you have a mess.

With the proper knowledge and coaching combined with an inspiring vision, I believe anyone — person, team or organization — can dramatically improve their performance.

I help companies understand the art-of-the-possible to sell more products and services, to more customers, more often, and with greater profitability. I do this by leveraging digital, big data and analytics to create future-proofed experiences and offers that integrate the business and IT. My passion is to build the compelling brands, offers and integrated operating models including digital cores that deliver more human-centric, engaging and efficient customer and employee experiences.

I’ve worked with global leadership teams as an operating line executive and as a strategy consultant.

I have led teams that have implemented global digital transformations, developed a new first-in-kind 800-store retail chain in the UK called Sainsbury’s Local, created the strategy for UBS to become the number one wealth management brand in the world, and identified new product opportunities in apparel and beverages. I also have made plenty of mistakes: my goal is for others to benefit from the lessons I have learned.

My career also includes creating and sharing thought-leadership in numerous publications (e.g., Harvard Business Review, New York Times, Forbes, Fast Company, Property 360, Pharma Executive, AdAge) and global conferences (e.g., keynote speaker at IBM Think, Nielsen Consumer360, The Economist Marketing Summit, World Bank IFC Leadership Summits, corporate meetings).

In 360 feedback co-workers consistently note my bold thinking, exceptional teamwork, deep commitment to coaching and mentoring, extensive business knowledge, and energetic leadership.

I have an MBA from Harvard.

Your story and unique answers to your client’s questions are the basic fuel to your sales engine. That engine needs a fuel pump and a turbo boost… Let me explain.

A well-designed eBook also fuels your marketing system. Ebooks can be broken into asset parts that will navigate people back to your website, which will turbo boost your business.

Each part or chapter can create more awareness by becoming a new and consistently familiar part of your marketing communications system.

Combine consistent content creation and distribution on social media and email with a complete data capture and follow-up sales system. You now have a foundation that helps turn:

Ryan Weiss is a Christian, Husband, Father, Son, Brother, and Friend to many. He is passionate about engaging with business leaders who are interested in influencing the world in a positive way and has over 20 years of success leading teams, programs, and operations to drive business results and profitability.

He is an accomplished executive leader with an entrepreneurial spirit backed by a proven ability to deliver superior business results across industries, with a strong appreciation for diverse cultures gained through extensive international work experience in more than 20 countries.

He has held a variety of positions as a global executive with a large consumer product and industrial adhesive company and includes a wide variety of functions, including technical, business development, continuous improvement, and two expat assignments.

He has worked directly with customers in both manufacturing and service industries, including Chemicals, Finance, Technology, Packaging, Food, Diapers, Branding, Graphic Design, and Landscaping.

Ryan has also spent time managing large-scale operations for major multinational organizations. He has trained thousands of people globally in continuous improvement, while keenly observing processes, cultures, and behaviors.This broad experience has allowed him to establish a common set of themes that work across all organizations!

The average person will give you 8 seconds (the attention span of a goldfish) of online attention before moving on or taking action. (Time.com) So, every interaction you can create with them on social media, email, in-person, Zoom meetings, or phone calls, should be as relevant and targeted as possible.

A GREAT marketing system integrates driving traffic back to your website, capturing data, and then using that data to create new content to compel them to continue to engage with your story and your sales team.

It’s not as simple as creating an eBook and sending it via email. The cocktail sauce (or fish food) is creating a system behind your eBook to get your audience to re-engage with your story while attracting new prospects to take action and join in on the conversations.

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

What we all want are more sales. The simple truth is… If you can make it easier for your sales team to be successful, you and your business will thrive!

What became crystal clear throughout all of the recent chaos was that human interaction and relationships can be fragile, and have become more important than ever before.

Relationship Marketing builds upon the long-term success of your business. By maintaining connections and having conversations with your current and past customers, you easily create more opportunities for your sales team. It’s simply more profitable than shorter-term goals like customer acquisition and one-time sales.

The purpose of Relationship Marketing is to create strong, and often emotional connections between your clients and prospects, and your staff and salespeople (and ultimately with your company and brand.)

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful.

Umar helps sales professionals break through their limitations so they do an extra 20 transactions this year. I help team leaders become better leaders so they help their team members become more driven and tenacious.

This is what sets Umar apart from other sales consultants and trainers:

* Over 40+ years of experience as a successful business and sales consultant

* Over 25+ years experience in changing human behavior using Neuroscience, NLP and Hypnosis

* International Keynote speaker at conferences in 16 countries

Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking back at us.

Some marketing and sales gurus were preying on fear by promoting that they had secret access to the EASY Button which will generate more sales. Companies were hoping that their bright shiny object would entrance leads to only pay attention to their business. Then, needy customers would beg, and pay anything for YOU to solve THEIR problems.

In this episode, I will debunk some myths, and hopefully, help you avoid what I call B.S.O.S. (Bright Shiny Object Syndrome.).