The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Erik is the Chief Marketing Officer at AWeber where he drives AWeber's overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR, brand and content marketing.

Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and launching performance-based campaigns.

He also expresses his passion for marketing by serving as a guest instructor for digital marketing courses at Drexel and Saint Joseph’s Universities. He has also created, and supports as the lead instructor for, the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont.

Erik has contributed and participated as an expert panelist, moderator and speaker at various marketing and advertising events, including iMedia Summit, eTail, Podcast Movement and FinCon. He is a regular contributor to Huffington Post, Entrepreneur.com, MediaPost and AllBusiness.com. His areas of expertise range from building high-performing marketing teams to emerging marketing strategies and performance-based tactics.

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I hear all the time that "Email Marketing is dead!" That is far from the truth. Email is still an integral part (or should be) of content marketing strategy. Corporations need paper trails so text messaging is not an option at the moment. You can send any more than 100 at a time with your email program or you will get blocked and blacklisted.

I have heard "The money is in the list!", and there is a ring of truth to that. It's the quality and not the size of the list that counts. Also, you have to have a consistent strategy to communicate with your email list audience.

Here are 5 things that are necessary to think about when venturing into or updating your email strategy.

* Lists - clients, prospects, webinars, etc.

* Autoresponders - sequences, and goals

* Subscribers - attracting and getting them to sign up

* Emails - consistency, and formats

* Call To Action - how to get them to take action?

In this episode, we will discuss these five key parts you need to think about and more!

Warren Whitlock has been pushing into the future for decades. Producing New Media content since 1969. Online since 1981, Selling online since 1986. Wrote the first social media book about Twitter in 2008.

Now helping businesses understand how the world will change even faster, and how to profit in this hyper volatile world. Warren is an advisor to leading edge companies and those that want rapid growth. A leading influencer in blockchain, martech, solar energy and health tech.

Contact Warren at: http://WarrenWhitlock.com

I always say we have three jobs no matter what your position is and what kind of business you are in... the "Sales", "Marketing", and "Customer Support" business. When we are working with clients or potential clients, we have to communicate features and benefits. These positions and details can come in two forms... Opinions and Story.

They are defined like this:

* Opinion - "a view or judgment formed about something, not necessarily based on fact or knowledge"

* Story - " an account of past events in someone's life or in the evolution of something"

In this episode, we will discuss both and how they can affect your being perceived as a Thought Leader. Both have a place in business and both have certain powers of persuasion that can make a big difference in the areas of  "Sales", "Marketing", and "Customer Support".

Mike Dell is the Customer Support Coordinator for Blubrry Podcasting and Rawvoice Inc. Podcaster since 2005. In the first 1000 podcasters ever with Mike Dell's World podcast. Host of the Podcast Help Desk and Fast Food History podcasts along with Co-host of Your Podcast by Blubrry with CEO Todd Cochrane of Blubrry.

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I have been recording, editing, and sharing this podcast for over 3 years. In the course of that time, I have seen quite the shift in how podcasts are perceived, produced, and consumed. With over 250,000 other choices out there for listeners, how can you stand out from the crowd?

Being a thought leader does not mean that you simply follow the pack, but you often have to take the road less traveled.

I prefer the podcast to the trendy Facebook (or other platforms) live video because it's evergreen, searchable, and gets in the ears of your audience. It can be consumed in cars, walking the dog, on the treadmill and so many other places that video and reading become less desirable or convenient.

There are 5 main components to producing a successful podcast

* A Stand Alone Website

* Software to Stream and Analyze

* Recording & Editing

* Posting To Your Website and Itunes or Google Play Feed

* Promoting To Get Listeners

In this episode, I will discuss the benefits and some of the negatives of starting and managing your own podcast. Even if you can't or don't want to create your own, it will give you some insight as to whats involved for those shows you can get interviewed on!

MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.

Applying those same powerful story principles, Michael now coaches independent consultants, speakers, marketers, entrepreneurs and business leaders, and has presented seminars, lectures, and keynotes in person and online to more than 80,000 participants worldwide.

Michael is the bestselling author of Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read, as well as the 20th Anniversary Edition of his classic book Writing Screenplays That Sell. His latest book, Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers and Clients – Simply, Quickly and Profitably, has just been released in digital, audio and print formats.

According to Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.”

Get Michael's Free Offer - Chart Of Six Step Success Stories - Click Here Get Michael's New Book - Storytelling Made Easy - Click Here[

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

* Voice Enabled Devices and Search Results

* Live Video Overload

* Fake News

* Tribal Divisions

* Overcoming The Noise

Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a self-professed tech geek and espresso maniac (a word he does not use lightly) who wholeheartedly believes in that business should be fun.

Acuity Scheduling supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. Their Customer Support is unmatched in this industry as they focus on easy & pain-free scheduling with one on one support as they help their client’s businesses grow and thrive.

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Time management is sort of an oxymoron. You can't manage time, but you can manage tasks. You can also manage the time in your schedule! Programs like Acuity Scheduling will help you become the master of your digital calendars.

This is part of my new "Favorite Tools" series of the Bacon Podcast, where I share tips and techniques for software, hardware and other tools that I have researched and actually use!

Acuity Scheduling offers the following:

* Calendar Integration -  Mac, PC, Google and more

* Program Integration - Meetings, Payments, Accounting, Websites and more

* Additional Features - Intake Forms, Packages, Subscriptions and more

In this episode, I will share some insight into how I use this to maintain and grow my business. Keep in mind, there are many other great options out there, but I chose Acuity Scheduling because it meets my business needs the best. - CLICK HERE for a FREE TRIAL