The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Listen to Part 1 - Episode 353

Visit Brian Kinghorn's Website

I was having a coffee with my mentor Al, when this question came up. "Is integrity dead? Is character more important today than ever before?" In this world of social media, fake news, a

nd sales pitches coming harder and faster than ever before in history... the answer is "Yes... But!"

I have been on a track of 'Thought Leadership' and using tools to get your messages found and acted upon. What happens when your messages and your deliverables are not aligned?

That's what integrity is. You are who you are in your car... or online!

When you sell products or services online, you and your clients have to answer 3 basic questions:

* Can They Afford It?

* Do They Want To Change?

* Can They Be Held Accountable?

In this episode, we will explore this and so much more and what it has to do with your messaging, sales and ultimately your social media integrity!

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Part 2 is coming next week - Episode 355

Visit Brian Kinghorn's Website

Facebook has woken up a sleeping giant... 200 million strong. We are part of a community of angry people, but should we be angry at ourselves?

Unless you are buying ads, you're not the customer, but YOU ARE the PRODUCT being sold.  This is not new or unique to Social Media. Financial companies like Experian have been selling your financial personal data and Comcast and cable providers track and sell your viewing habits data.

Why does Facebook create anger while others get a free pass?

Because they're selling our emotional and psychographic information. What should this tell us as business owners, content marketers and online networkers? Emotions are more important than money to some.  I am not saying that money isn't important. It's just that most people were not quite as upset when their financial data was stolen as they are now that their EMOTIONAL assets compromised?

Could the psychology of sales & marketing be more about how people feel rather than how much money you can make them or save them? That depends on the products, service, and individuals you sell to.  It's just another thing to think about.

You need to create a strategy and test to see what creates the most engagement and conversions.

In this episode, we will discuss how emotion impacts people on Social Media... especially Facebook, LinkedIn, and Instagram.

Corey Hammond is the Chief Marketing Officer of A2 Hosting and is an experienced digital marketer with a long track record of building online businesses. His experience starting in the agency world running client campaigns from small businesses all the way to enterprise clients. He then moved into web hosting in 2010. He is currently the CMO for A2 Hosting where he oversees growth initiatives for the company.

Web Hosting is something that you never really think about when it's working, and obsess about when it's not. It's the lifeblood of your website and your information being found and viewed on the web and in search engines like Google.

I often talk about creating content assets and not trying to run a business on FREE platforms like Facebook, Twitter, LinkedIn and so on. Then why would you want to run a business on a FREE web hosting service? Free means you don't own it and you can be shut down at any time for any reason, and there is NOTHING you can do about it!

Here are 3 things to think about...

* Owning your own web hosting server is crazy unless you are an IT geek.

* The most popular web hosting companies are part of big conglomerates.

* You are not just buying hosting... you are buying tech support when things go wrong.

In this episode, I will explain domains and web hosting. I will also share my cautionary tale of WHOA!

Garrett Moon is the CEO and Co-Founder at CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co's Startup of the Year Competition.

As a thought leader, Garrett is the author of "The 10x Marketing Formula" and has been blogging and speaking about content marketing, social media marketing, and startup business for more than eight years. He's been featured on sites like Forbes, Entrepreneur, AdWeek, and Content Marketing Institute.

Get a FREE Trial of CoSchedule

Content Marketing isn't living up to it's promises. For the past several years, content marketing has been all the rage. There are current success stories seemingly everywhere. Like I imagine so many of you have experienced, we adopted content marketing with high hopes here at CoSchedule. When we started up, we needed the traffic… we needed the success story to be our story… but we weren't getting it. Instead, we found quality + consistent content wasn't—and couldn't—be the promised driver of ROI. It just wasn't enough.

Since then, we've honed the 10x Marketing Formula to grow from zero customers to 9,000+, zero email subscribers to 250,000+, and pageviews from zero to 1.5 million every single month. And we did it all in less than four years.

Get a copy of Garretts New Book “10X Marketing Formula

You should be angry with Facebook.. they offered us all a false sense of trust. But what did you really expect?

Facebook sucked us in by connecting you with your friends and past. Then, they opened up for businesses. But what business are they really in?

In exchange for free access... they use social profiling to sell access to you and your friends and our psychographic likes and fears. Although some companies have learned to weaponize this data, most advertisers go about trying to sell you their stuff based on your profile and interactions.

Becuase we share our emotions on Facebook, we get emotionally charged when our trust is violated, but this is not going to change people who are addicted to social influence and interaction.

It's not just Facebook, it's LinkedIn also. This is why Social Media is becoming less relevant...

* Is information posted on Social Media is NOT interesting to your audience?

* Social Media is an enclosed capsule... it Sucks at Search!

* The growth of Voice Search and why it's needed for text to provide results?

In this episode, we will discuss why you should focus on Content Marketing and less on Social Media if you want to grow your businesses presence online!

Jeff J Hunter is a Project Manager, Consultant and Virtual Team Expert building with teams worldwide. He has helped SCALE Million Dollar Startups to Billion Dollar Enterprises and helped HUNDREDS of Entrepreneurs grow their businesses VIRTUALLY.

Over the past 10 years Jeff has built dozens of teams to achieve success for the smallest to the most complex projects. You see, as Jack Welch said "The team with the best players wins."

"I show successful people how to use a virtual team to build businesses, without all the overhead."

Get Jeff's Special Offer

What did you do with your 168 hours, 10,000 minutes or 600,000 seconds last week? Chances are you spent 1/3rd working, 1/3rd sleeping, and 1/3rd on everything else.

"Work to your strengths and hire to your weaknesses" is one of my favorite sayings. I use VA's to handle tasks like proofreading, blog posting, and email marketing. Saving me over 20 hours per month!

Some of the things you can do with some help...

* Blogging

* Booking Appointments

* Email Marketing

* Customer Service

* So Much More...

In his book "The 4 Hour Work Week", Tim Ferriss touts the benefits of using virtual employees and assistants. I find it hard to believe that anyone could work only 4 hours a week, but I do subscribe to the VA mantra!

In this podcast, we will explore how you can become more profitable by utilizing virtual assistants. How much time could you save and bill by offloading and outsourcing?