The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Ryan McShane, has been serving the Human Resources Profession for over 20 years and currently operates a consulting firm specializing in Human Resources, Leadership Development and Career Transitions Consulting called HR Evolution.

Prior, to that Ryan worked in the public, private and not-for-profit sectors, learning the various cultural norms, principles and practices of each sector and applying that learning to create High Performance Leaders and Organizations today throughout Maryland and Pennsylvania.  Ryan is also the immediate past president for the largest Local SHRM Chapter in the state of Maryland, Chesapeake Human Resource Association, (CHRA).

Ryan’s professional affiliations include serving as Past President for CHRA and on the Board of Chesapeake Human Resource Foundation (CHRF), Board member and Membership Director of Hunt Valley Business Forum, a founding member of Conscious Capitalism- Central Maryland, a Member of York, PA’s local SHRM chapter, a Member of UMBC’s Instructional Systems Development (ISD) Advisory Board, and a former Member of the Boomer Council, an advisory council focusing on civic engagement and mature workforce strategies.

Ryan is passionate about creating and leveraging proactive tools and systems to enable both, individuals and organizations to achieve their highest potential through greater awareness and a conscious approach to workforce management, honoring all stakeholders, wherein equal consideration is given to People, Planet and Profit.

Learn More About Ryan's Company - CLICK HERE!

Social Media (in my humble opinion) is three things in this order...

* A Relationship Building Tool 1st

* A Content Delivery Platform 2nd

* A Sales Platform 3rd

If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

* Images

* Headlines

* Calls To Action

* Hashtags

And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

Cindy Bidar is a highly sought after online business manager specializing in marketing and systems automation for coaches, digital course sellers, and freelancers. She's had the privilege of working with some of today’s most profitable online businesses as a marketing and operations manager. She’s helped train 7-figure marketing teams and oversee the setup and management of hundreds of marketing and sales funnels. She helps her clients scale their business by creating automated systems that improve conversion rates, increase sales, and add more profit to the bottom line.

Learn More About Cindy's Free Special Offer - CLICK HERE!

Telling your story or your customer's stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help them!

So what is your story? What are your customer's stories? How do you make an emotional connection with your audience?

You can use blogs, videos or podcasts, but all of them need some basic components to make them successful...

* Make a Killer Headline

* Intro - Compelling message

* What is the Problem?

* The Solution

* Call To Action

In this episode, I will tell the amazing story of my dog Buddy Guy's failing health and how we found an amazing solution. Even if you are not a pet owner, you will learn how a story can be the greatest tool in your marketing arsenal.

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Learn More About Mark's - Executive Strategy Skills Summit - CLICK HERE!

Download The Worksheet

In baseball, you can only score when someone touches home plate. The same goes for your website. It's the home base for your business.

Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster.

Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

Today's websites are best served up as a series of landing pages that...

* Define The Problem - Symptoms

* Define the Cause of the Problem

* Offer Solutions

* Get Your Users to Respond to Your Call To Action

In this episode, we will discuss how you can up your game by rethinking and reworking your home base... your website!

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Learn More About Mark's - Executive Strategy Skills Summit - CLICK HERE!

Download The Worksheet

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

What We Will Explore

* Past vs New Product & Services

* Benefits vs Features

* Emotional Connections

Creating Your Story

* The Plan

* The Execution

* The Measurement

This is part three of this 6 part podcast series (plus an Introduction and Conclusion). In this episode, we will look at how you can position your products and services in a way that helps people get to Know, Like, and Trust you when they are ready to buy what you have to serve them.

Jon is a CRM and Relationship Management entrepreneur and noted speaker about Social Media's effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Nimble combines the strengths of traditional CRM, classic contact management, social media, sales intelligence, and marketing automation into a powerful relationship management platform that delivers relationship insights everywhere you work. Discover email and contact details for prospects in seconds! Scan business cards to add contacts, send templates, track email open rates, and more from mobile. Experience social CRM and turn relationships into revenue!

Get a Free 14 Day Trial of Nimble - CLICK HERE!

Use the Coupon Code: Jon40 for 40% your 1st Three Months after the 14 Day Free Trial!

Download The Worksheet

As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward.

Your past sales data can be broken down into multiple categories:

Type Of Sales

* Passive Income

* Recurring Income

* One Time Sales

* Large Ticket Sales

Customer Profiles

* Age

* Gender

* Origin

* Income

* Status

Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.