The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Estie Rand is not your average business coach. This mom of five guides business owners ranging from multi-millionaires to freelancers on how to earn more money with less headache. The founder and owner of Strand Consulting, an LA based boutique consultancy, this marketing maven has hacked the code to closing 5-figure deals using social media. Estie gives her clients - and everyone else listening - a piercing clarity on where they can put their best efforts in everything from marketing to staff management. She is also the host of the Business Breakthrough Podcast, where she humanizes business and helps businessify humans.

Get Estie's FREE 77 Promotional Strategies - CLICK HERE!

In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

Companies with strong sales and marketing alignment achieve 20% annual growth rate. Companies with poor sales and marketing alignment have a 4% revenue decline.

Aligning Sales & Marketing often takes three main components...

* Data

* Process

* Communication

In this episode, we will explore what you can do to create synergy and harmony through the marketing and sales process.

 

Infamous growth hacker Vin Clancy’s went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero ad spend.

He’s since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their businesses.

Get Vin's Special Offer - Click Here

Buy The Fridge Magnet

There was a National Lampoon Magazine issue entitled "If You Don’t Buy This Magazine We Will Kill This Dog". It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don't want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim...

* HVAC - Not Maintaining vs Bad Quality

* Food - Not Eating Healthy vs Hidden Ingredients

* Money - Not Working Hard Enough - Not Knowing The Secrets

You need to help people become three things...

* Authenticity - Admit they have a problem

* Actionable - Do something to solve their issue

* Accountable - Let others know how and why they decided to act

In this episode, we will discuss how you can compel an audience to buy and become stark raving fans about you and your business... and it does not involve the harming of any animals!

"Hi, I’m Nathan Fraser, the founder of Copy and Funnels.

I know I’m supposed to start off with a bunch of impressive accomplishments, but I have an embarrassing admission to make. I ran 2 of my first 3 businesses into the ground. One of them still brings in a small passive income. But the other two… well, let’s just call them “expensive lessons” that I had to learn the hard way.

I knew that if I was gonna have another go at it, something had to change. So, my next time around, I did things differently. When I launched Podcast Blastoff in 2014, we focused as much on marketing as we did on product development.

That business is still going strong, bringing in profit every month, and growing by the day. Since then, I’ve been writing ads and building funnels. Not just for my own company, but for other businesses as well. By the time I started my own agency, I’d already acquired a long list of satisfied clients.

Copy and Funnels was profitable before I even launched the website. Now, I spend my time doing what I love, working with people I love, and helping people like you turn their businesses into cash generating machines. I’m a marketer. I’m a copywriter. And I couldn’t be happier."

Get a FREE Copy of Nathan's Copywriting Guide - CLICK HERE!

Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms...

* Passion - an intense desire or enthusiasm for something

* Purpose - a person's sense of resolve or determination

* Payoff - a final outcome; a conclusion

In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that integrates experts and dog owners around holistic methods to promote dog health. Although there is a component of selling products, that is the long-term game and not the immediate results! Patience will have a payoff!

An entrepreneur and advisor to small, mid-size businesses since 1989, with first-hand awareness of the challenges business owners, face. Will ask questions, listen to your answers, work with you to find solutions to business problems.

Trusted professional connections that range from lending to IT to graphic design, social media to attorneys and accountants.

Author of a weekly column on small business management for Daily Herald, a popular speaker on small business topics at SBDCs and similar organizations. Mentor, Center for Professional Excellence, Elmhurst (IL) College.

There’s nothing like owning a business to develop the insights that can help other entrepreneurs find success. Part of the benefit is building relationships with professionals who have skills that complement my own:

* I do words. . .concepts. . .strategies – the ideas that flesh out the ideas others bring. Starting a business is easy. Growing it – profitably – is far more difficult.

* The people we work with at Kendall Communications have varied but important skills.

* Social media.  What’s available.  How best to use it.

* Photography.  Videography.  Graphic Design.

* People issues.  Hiring-firing-managing.

* Numbers.  The folks who keep track of how you’re doing.  CPAs and bookkeepers.

* Banking, finance.

* Legal stuff, including contracts that keep you out of trouble.

If we don’t have the resources you need, our friends likely do. The key is to think. ... turn thoughts into a plan... adapt that plan, because the market will determine how your business truly lives... and remember that profits matter most.

Learn More About Jim's Services - CLICK HERE!

 

When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

* It Takes A Plan - Lay Out The Steps and Follow Them

* It Takes Time - 3 Months

* It Takes Commitment - Content is King, Consistency is Queen!

* It Takes Flexibility - Watch The Signs

* It Takes Help - Work To Your Strengths - Hire To Your Weaknesses

In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: "Invest In Yourself... to the point that it makes someone else want to invest in you!"

Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group - a podcast production and booking agency helping clients build a loyal following through the power of podcasting. He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, Billionaires, and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes Inc, CIO, Influencive, Success Radio and over 70 leading podcasts.

Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel.

You can listen to his show by searching for 'Can I Pick Your Brain?' on iTunes or other podcast platforms.

You can also visit his personal website: www.DanielGefen.com

For further details about this book go to www.TheSelfHelpAddict.com

Learn More About Daniel's Services - CLICK HERE!

People when they mow their lawn often run out of gas... literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It's how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

* Who - Is visiting your website

* What - Content they consume

* Where - the US vs Interventional

* When - What affected the increase or decrease in traffic

* Why - to Kick Tires or to Buy?

In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured... gets done!