The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Emily Hirsh is an industry-leading Facebook Ad Manager and Sales Funnel Strategist who has built an expert team of top-level professionals to help entrepreneurs to grow their businesses using proven social media sales strategies and creativity that converts.

I have always lived by the motto: Do What Makes You Happy. If you wake up and are not happy in your business, make a change....today! I have also never had a soda in my life because I really hate bubbles. I am absolutely terrified of scary movies and will never watch one no matter how much my husband begs. And I’m extremely competitive and rarely make it through a board game with my fam. 

Are you ready to make a HUGE impact, expand your online empire, and finally make the money you know you deserve?

Get Emily's FREE Facebook Ad Trends Report - CLICK HERE!

Most 12 step programs start with this... "Do you realize you have a problem?" When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:

Are They OPEN In the Process

* Oblivious

* Pondering

* Engaged

* Need

Find The CORE Issue(s)

* Conflict - Internal or External

* Obvious - Clear or Hidden Issues

* Relationships -

* Evolution - Ready For Change?

Is Now A SMART Time To Act?

* Specific

* Measurable

* Achievable

* Relevant

* Time

In this episode, we will explore how these concepts can help you get to a place where people care when you ask, "How Can I Help You?"

Kathleen Hessert, who was an early adopter in the sports and entertainment industries. The former broadcast journalist has spent a professional lifetime connecting dots that others don’t even see. Whether as one of the first female broadcast news anchors, and female pit reporter for ESPN, or founding a media training company for college and pro sports, she sees a need and delivers. In 2015, Kathleen recognized emoji as a new visual language and launched Popemoji to help the Catholic Church better engage young people.

Kathleen has a proven track record of identifying trends in the making. Well before most knew what a tweet was, she recognized and harnessed the power and influence of social media as a new communication channel and in 2007, launched NBA great, Shaquille O’Neal on Twitter helping take the now global platform mainstream. Kathleen spent three decades helping sports brands from media giants ESPN, and Fox Sports to world-renowned celebrities like P.Diddy, NFL’s Peyton Manning and Olympians build their reputations and fan bases.

When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ Teen Think Tank.

Learn More About Kathleen and WeRGenZ - CLICK HERE!

When I was a boy and I would see scary things in the news, my mother would say to me, "Look for the helpers. You will always find people who are helping.”. - Fred Rogers

My wife and I watched a documentary this weekend called "Won't You Be My Neighbor". It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from "Mr. Rogers Neighborthood" (a PBS children's TV show). He had a special way of connecting with children That has been legendary for years.

It made me think..."What if we applied some of his methods of communicating with children in your marketing?" A lot of marketing is based on fear and self-doubt. What would happen if we could apply some of his tactics? He made children feel...

* Heard

* Accepted

* Loved

* Safe

* Worthy

In this episode, we will explore applying those to our marketing efforts. It may not work with every product or service, or even yours, but why not try to insert some positivity in the world?

Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She's amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!

Learn More About Cathy and the Business Success Cafe - CLICK HERE!

On November 2nd, 2014, this podcast was launched. It was originally called "My Marketing Magnet" because I thought people would not get the BACOn reference about me and my book "It's Not About You, It's About Bacon! Relationship Marketing in A Social Media World!". Boy, was I wrong?

Three months later, I changed it to "The Bacon Podcast" and it started to take off. I had to go through all the past episodes and re-edit them with new intros and outros, text, art and more! Now it receives thousands of downloads a month and was voted one of the top small business podcasts by Inc. Magazine!

What Follows is some of my favorite episodes that I would love for you to review or relisten to...

Tools I Love and Use - BrianLoves.info

* Episode 327 - Acuity Scheduling - Gavin Zuchlinski

* Episode 335 - AWeber - Eric Harbison

* Episode 345 - Evernote - Andrew Malcolm

* Episode 349 - CoSchedule - Garrett Moon

* Episode 399 - Animoto - Jason Hsiao

Writing Your Story

* Episode 235 – Copywriting Secrets - David Garfinkel

* Episode 267 – Storytelling - Michael Hauge\

* Episode 353 & 355 - Psychology of Social Media - Brian Kinghorn

Creating Influence - Making Your Story Go Viral

* Episode 175 - Podcasting - John Lee Dumas

* Episode 217 - Go-Giver - Bob Burg

* Episode 333 - Thought Leadership - Warren Whitlock

* Episode 339 - Influencer Marketing - Chris Brogan

* Episode 345 - Art of Influence - Chris Voss

Here are my 5 Tips for the longevity and success of this podcast

* Know Your Purpose

* Make a Plan and Be Consistent

* Learn From Other Experts

* Create Compelling Content

* Have Fun

Thanks for your continued support... and I WOULD LOVE for you to leave a review for this show in iTunes!

Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006.

Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape -- which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.

Try Animoto for FREE - CLICK HERE! Learn More About Jason and Animoto - CLICK HERE!

Every business person is on the lookout for new business. What stands between you and success is the KEY. KEY stands for "Knowledge Empowers You!"

There are really only 3 ways to grow your business...

* Sell More To The Same Customers?

* Sell More To 
New Customers?

* Raise Your Prices?

People often spend a lot of time trying the latest and greatest Bright Shiny Object which are touted as the NEW wat to create business. These are often simply tactics like Facebook Live, Instagram, YouTube, Ads and more. Sometimes people will try to sell you visibility through services like Google, Yelp, Houzz, and more. But do they get you the KIND of potential client you are really looking for or just a bunch of price shoppers and tire kickers?

In this episode, we will explore how to use your BRAND to build trust and why investing yourself pays the greatest interest!

Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She's amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!

Learn More About Cathy and the Business Success Cafe - CLICK HERE!

Have you ever found something not working only to find you never turned the power on? In the world of electronics and troubleshooting, you start at the end first and work your way back to the source.

When it comes to success, I would like to offer you a similar solution. Most of the time people focus on tasks, then milestones, then goals, but I suggest that you go in rever order (reverse engineer). Start with the goal, build the milestones, and then outline the tasks.

I like to view success as a bridge between action and acquisition. Many people measure success by the acquisition of money, while others measure it differently...

* Happy Customers?

* Happy Team Members?

* Happy Life? Lifestyle? Self?

In this episode, I will discuss how I use my goal of running a 5K race and how I use goals, milestones, and tasks to achieve success.