The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Tom is the best-selling author of the Leadsology® series and has started and managed numerous business with multi-million dollar revenues.  He is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer.  They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.

Learn More About - Tom & Leadology! - CLICK HERE!

I hear it all the time... "How do I get more engagement on social media?". It's easier than you think... Just have fun with it!

It takes a little more than just selling your stuff all the time. You know those people? They spend 100% of their efforts trying to convince people to buy their crap.. but Girls (and boys) just wanna have FUN! That is especially true in today's divisive, and politically charged landscape on social media. The posts that tend to stand out, and get the most engagement are those with jokes, memes, funny pictures, and quotes.

There are three basic types of posts that I think you need to consider as part of your total online marketing plan...

* Engagement Posts

* Content Posts

* Sales Posts

In this episode, we will discuss how these posts work in concert with each other and get more people to pay attention when you actually want them to take action. Hint: It's not about you... It's about BACON!

Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation.

His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity, and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes has been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally.

Learn More About - The Colored Brain Concept! - CLICK HERE! FREE REPORT - Why You May Be Losing 74% or Your Marketing Conversions? - CLICK HERE!

Many business owners and marketers are living a lie. Too often they say to themselves "If I Could Just...". We think that we are missing just one piece of the puzzle or we are just one or two techniques away from an economic windfall. Reality is, that we are often multiple mistakes away. Think about what Einstein, Edison, and Steve Jobs had to go through before they obtained success?

The big truth is that you have to be in it for the long term if you want to see long-term success. Here is what you need to know...

* Understanding What Motivates People To Make A Change

* Build A Product Or Service That Solves Their Need or Problem

* Why You Need To Create Awareness First!

* Effectively Use The Soft Sell

* How-To Stay In Front Of Them

In this episode, we will discuss some business myths and why you should invest in your business and success for the long term. It's not just one thing... It's many things, but you have to tackle them one at a time!

My name is Debbie Scott.  I am married to Roy Scott, and have been for 22 years. He is an attorney who practices family and criminal law.  I am 64 years old, been a paralegal for my husband for many years. I live in Midland, Texas. I have three children and 3 amazing children-in-laws and 9 grandchildren, 5 girls and 4 boys . My family is very close and the delight of my life is spending time with family. I have always enjoyed helping people.  Help A Teacher was not in my plans, but it is my passion now. I am a Christian and my faith is very important to me.  I attend First Baptist Church of Midland. I do have a bachelors in Accounting and Information Systems.  My father passed away in 2001 of cancer, my mom lives beside me and I am blessed to have her.

Learn More About - Help A Teacher! - CLICK HERE!

Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve.

Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.

There are three major strategy functions...

*

Take Action - Get To The Buy Now Button

*

Want More Information - Want To Be Convinced

*

Stay In The Loop - Email Marketing

Sometimes you may have to work a strategy that reverses that order first to achieve your end goals of making sales.

In this episode, we will discuss three types of campaigns and how you can enact a strategy for each. These include Sales, Brand Awareness, and Public Relations.

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He's a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

Listen to The Chris Voss Show Podcast on

iTunes! http://apple.co/1IsK7Ht

Google Play (Android) http://bit.ly/2lcdBHs 1507619_10151986639498063_1391780646_n

Many people try to create marketing plans but lack a strategy to execute it successfully. A Strategy is - a plan of action or policy designed to achieve a major or overall aim. That is why I subscribe to the Ready, Fire, Aim method of marketing.

There are only two ways to get traffic back to your own properties (website), pay for it, or earn it. Starting Facebook or Google ads may be a tactic, but without a strategy, it can become a business money pit with limited results.

You have to ask yourself what you expect from these ads:

* Where Do You Want Them To Go?

* What Do You Want Them To Do?

* What Should They?

In this episode, we will discuss how to create a profitable marketing strategy and go from being a Wantrepreneur to an Entrepreneur!

As a healthcare provider and business professional with more than 40 years experience, Dr. Pavlik has “walked the walk” and understands the daily and long-term responsibilities involved in running a business. Paul is an author and Business Life Cycle Management coach. He helps business professionals, wherever they happen to be in their business life cycles, achieve success in that stage and future stages of their businesses. His goal is to have these professionals be comfortable with the business of their business, predictable with their cash flows, to have money in their bank accounts, and ultimately, to be able to sell their businesses to the right persons for the most they possibly can. Paul established Tracker Enterprises, Inc. to help other business professionals achieve financial success with unique concepts and tools that do not replace, but significantly augment, information received from an accountant, bookkeeper, financial consultant, and/or software management programs. He enjoys helping business owners and their teams discover how their decisions affect them both now and into the future. His services include coaching leadership skills, preparing business plans, valuations, entrance and exit strategies, and building and then interpreting forecasting, budgeting, and “what if” scenarios. Paul has earned the reputation of being a part-time, off-site, or virtual CFO to these businesses.

Get The 1st Three Chapters of Paul's Book FREE - CLICK HERE!

I believe that one of the fundamentals of running a business is creating and managing your own website. If you use a free service like Squarespace, Wix, and others, you may have a website, but you don't have an asset. An asset is something you OWN and you can move to a new location and repurpose at will. Free and closed-loop systems, like those mentioned above, have one goal and that is to keep you locked into their platform. And if you want to add functions chances are you will have to pay.

I have had some experience with website development, and hosting (over 20 years since I made my first one), and all I can tell you is that things change, and change is happening at an accelerated pace today!

Here are the 5 core things I want you to think about when creating web assets and owning them...

* Domain Names - How you are found

* Hosting Platforms - Where your files are hosted

* SSL Certificates - Getting found better on the web

* WordPress Website Platform - Why It's important

* Maintenance and Updates - Protecting you ass-ets!

In this episode, I will share some cautionary tales and some advice that I think will help you better understand why choices in website hosting an platforms can have consequences, and you HAVE TO OWN IT!