The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

After finding the courage to say "bye-bye" to her corporate marketing career, Kathy Goughenour built a 6-figure virtual assistant business from her tiny house in the middle of a forest.

Today, she teaches professional women how to create their own work-at-home VA businesses so they can enjoy the freedom, flexibility and financial security they desire and deserve. Kathy also offers free VA Matchmaking sessions to business owners interested in working with Expert VAs. Kathy and her Expert VA Training program have been mentioned in The Huffington Post, Good Housekeeping, All You, and The Wealthy Freelancer. For more information, visit www.expertvatraining.com

Get Your FREE Virtual Assistant Match Making Session - CLICK HERE!

The rumor of emails death is greatly exaggerated. In fact, it's kind of having a renaissance since corporations are required to use it for legal and tracking reasons. So how can you best leverage this for your business?

Email is a very useful, yet difficult way to get your products, services and ideas in front of customers. The major challenges are that inboxes are stuffed with competition, spam, and other people's to-dos. You have to do something to get noticed and stand out from the flood. Start out by asking permission in person, on the phone or over email to send them the sequence. Next, here are 5 things you should also consider:

*

Plan Out The Sequence

*

Have A Goal For Each Step

*

Have Great Headlines

*

Keep It Short

*

Make It Visually Pleasing

In this episode, I will talk about the difference between standard broadcast email and why and how dirp email sequences should be considered as a part of your customer acquisition arsenal.

Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc.

Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.

In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.

Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.

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Some of you may laugh because the words "Emotional" and "Intelligence" generally do go together in your business universe. Emotional Intelligence - is the ability to recognize your own emotions and those of others, to identify your feelings and how it can effect communications. It can help you manage and/or adjust emotions to adapt to environments or achieve one's goal(s).

In a past episode (439 on Crystal with Drew D’Agostino) I talk about the DISC system and how you can do an immediate personality test for your prospects online using this software and LinkedIn. DISC is a behavior assessment tool which centers on four different personality traits

* Dominance (D) - Run The Show - They Are The Boss

* Influence (I) - Feel Important - Successful Results

* Steadiness (S) - The Planner - Step Through The Results

* Conscientiousness (C) - The Rule Oriented Analyst - Organize & Prioritize

In this episode, I will do a deeper dive into the four personality types and how you can use Emotional Intelligence to improve your communications and prospecting for sales.

Get My End Of Year Special - The Productivity Bundle for 1/2 Off

Michael has been writing software for nearly 20 years.  Working as a consultant for most of his career, he has been exposed to a variety of technologies and techniques used in the development of custom software.  He currently works in a number of programming languages which he uses to help build solutions for companies looking to improve a specific process or solve an existing business problem.

From desktop to web and mobile solutions, he has built applications for small and large businesses tailored to thier unique requirements and needs.  His organized, detail-oriented approach to software development allows for the creation of a project lifecyle which clients have full involvement in.  This produces software that focuses on user experience and efficiency while reducing unnecessary costs and system maintenance over time.

Always looking to learn new things, he is involved in a number of software development user groups and mastermind groups.  As a loving husband and father of two, he enjoys his time away from the keyboard with his family exploring the outdoors, traveling, and making memories.

Learn More About Michael's App Building Company - CLICK HERE!

We all have them... CRMs (Customer Relationship Manager). They can be as simple as an address book and as complex as a custom database system. The bottom line is they all have one thing in common... DATA! Names, address, emails, addresses, and some include the ability to track conversations, transactions and more.

Have you ever heard the term GIGO? It stands for Garbage In - Garbage Out! What plagues most sales and business people with CRMs is they don't trust the data, or just don't know what to do with it?

I have five simple steps that I suggest could help you not only clean up your data, but it can also help you make sales faster and better...

* Log-in

* Do It Daily

* Verify and Update Old Ones

* Organize

* Do A Data Clean-Up

In this episode I will discuss simple steps you can take everyday to turn GIGO into GOLD! I just did it by organizing a little over 20 contacts and with one simple email made almost $1000 on New Years Eve (yes a day when most people are not working).

BONUS:

Get my Productivity Bundle - Worksheets and Videos for 1/2 off till the end of 2018 - It shows you dozens of time saving hacks, tips, and techniques to help you become more productive in 2019 and beyond. Just 1 hour saved... can pay you back for the course and help you make more money all year long!

Use the Coupon Code: halfoff - at checkout!

[/vc_column_text][/vc_column][/vc_row] Get My End Of Year Special - The Productivity Bundle for 1/2 Off

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Learn More About Mark's - Executive Strategy Skills Summit - CLICK HERE!

As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO's and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!

There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial...

* What’s Old Is New

* Social Media Under Fire

* More Targeted Relationship Marketing

* The Death Of The Talking Head

* Change Is Inevitable

In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!

BONUS:

Get my Productivity Bundle - Worksheets and Videos for 1/2 off till the end of 2018 - It shows you dozens of time saving hacks, tips, and techniques to help you become more productive in 2019 and beyond. Just 1 hour saved... can pay you back for the course and help you make more money all year long!

Use the Coupon Code: halfoff - at checkout!

Get My End Of Year Special - The Productivity Bundle for 1/2 Off

In 2007 Social Entrepreneur Pete Leonard blended Passion, and Purpose to found Second Chance Coffee Co.; His passion is roasting and delivering the highest quality, organically grown, fairly-traded coffee in a sustainable supply chain from crop to cup. His purpose is to offer post-prison people the opportunity for a fresh start and a new life.

The company roasts under the brand name “I Have a Bean.” using a simple and unique model: They meticulously select beans from the top 1% of coffee in the world and roast and deliver the same day. They hire post-prison people and let them thrive in an environment that expects them to be great at what they do.

Learn More Second Chance Coffee and I Have a Bean - CLICK HERE!

At this time of the year, most business people have some down time. In between the festive event you have to attend, you may have some bandwidth to get a few things cleaned up and get ready for the New Year!

Organizing is great, but what if you could simply remove time wasting events throughout the year? Here are a few of my favorite tips that you can use to become more productive for GOOD:

* Clean That Email

* Make A To-Do List Daily

* Put It In Your Calendar

* Be Consistent

* Do A Quarterly Review

In this episode, I will share with you some of my Favorite time saving tips and ideas that has helped me get more done every day of the year!

BONUS:

Get my Productivity Bundle - Worksheets and Videos for 1/2 off till the end of 2018 - It shows you dozens of time saving hacks, tips, and techniques to help you become more productive in 2019 and beyond. Just 1 hour saved... can pay you back for the course and help you make more money all year long!

Use the Coupon Code: halfoff - at checkout!

Get My End Of Year Special - The Productivity Bundle for 1/2 Off