The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Michele PW (Pariza Wacek) is the best-selling author of the “Love-Based Business” series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services for her clients over the past 8 years. In her spare time, she also writes and publishes psychological thrillers/mystery/suspense novels. Visit her website to learn more www.lovebasedcopy.com

Get Michele's FREE Love-Based Copywriting Template - CLICK HERE!

I had the pleasure of meeting with a new client and their social media team. They wanted to boost engagement on their social media to boost sales. They looked puzzled when I started talking websites and emails? Social media can often be the bright shiny object that distracts for the ultimate goal... MORE SALES!

There are many myths and statistics being presented as TRUTH that tend to cloud people's perspective when it comes to marketing. "The best day to send an email is Tuesday & Thursday at 1pm!" "Video will be the primary source of most social media content in the coming years!" "I don't need a website? I can get rich off of social media alone!" But do they? Here are 5 myths I would like to bust (or at least challenge) for you...

* Websites Are Dead

* Mobile Ready Is Responsive

* Social Media Replaces The Need For Email Or Websites

* Video Is Gonna Take Over The Internet

* Money Is In The List - Bigger is Better

In this episode, is want you to understand that every business, every audience, and every circumstance is different. I am going to off you some insight into these closely held truths and challenge them with facts and experience!

Cindy J Holbrook, aka The Visibility wiz, is uniquely gifted at guiding entrepreneurs to thrive as they go up the ladder from being the best-kept secret to trusted and in-demand online authority. Clients benefit from her empowering systems and strategies that enable them to honor their own integrity and attract their ideal clients while building a fun and profitable online business.

As the host of the Biz Success In 15 podcast, Cindy J interviews top experts that share hot strategies listeners can implement in 15 minutes or less. She has been featured on Huffington Post Live, Women’s Speaker Association TV, eHarmony, Prevention Magazine, AOL, MSN, Fox and a guest on numerous online summits, podcasts, and radio shows. Her mission is to guide entrepreneurs to have the confidence and the know-how so that they can succeed.

Get Cindy's FREE 7-Step Checklist To Radically Uplevel Your Visibility Online - CLICK HERE!

Have you ever posted anything on social media and regretted it later? I am sure most of you have. This weekend I did!

Normally when people start to argue and get mean and start attacking me or my friends, I will simply take it down. But this time was different... I was sharing my emotions to a tragedy that hit too close to home and I stood my ground. AND I learned a lot that I want to share it with you.

* People Don’t Know The WHOLE You.

* Add a WHY to Your Feelings and Own It!

* Don’t Try To Argue - You Can’t Win

* Let Them Get It Out And Move On!

* Don’t Take It Personally!

In this episode I will offer you what I have learned about myself, my friends and sharing my raw feeling online. It often does not make sense when it comes to running a business and marketing online, but sometimes you have to be true to yourself and your feelings. Integrity is important but relative.

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

Contact Warren at: http://WarrenWhitlock.com

What Inspires You? What gets you Excited? Uplifted? Energized?

Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.

Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.

When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call "Six Degrees of Separation". These include:

* Cold - Don’t Know You - Awareness

* Warm - Know Of You - Education

* Hot - Ready To Buy - Soft Touches

and

* Past Customers - Left For a Reason - May Not Be Personal?

* Current Customers - Buying - But Are They Being Sold?

* Future Customers - Need To Be Top Of Mind

In this episode, I will cover how you can use what inspire you to help you figure out out to inspire and six degrees of separation... and YES there will be some BACON (Kevin Bacon)!

Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.

Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.

With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

Check Out Deb's LinkedIn Services - CLICK HERE!

I am sorry to say that if you have made a New Years Resolution, there is an 80% chance at this point it's already failed. There is a false narrative that it takes 21 days to form a new habit? But, on average, it takes about 66 days before a new behavior becomes automatic.

When it comes to Linked In, chances are you have lots of connections and little action. You also probably have those connections on other social media, in your phone, Quickbooks, and more!

When it comes to Linkedin connections, it's like a match. It takes a spark to light them, but a flame to reuse them in a way that can actually help you create new business. Here are 3 things that most people can do with their LinkedIn connections...

* Ignore Them

* Repurpose Them

* Share Them

In this episode I will share with you my 10-10-10 Success Formula, that will help you turn your Dormant Contacts into Dollars!

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzletton C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of four bestselling business books, The Mirror Test,  Running the Gauntlet, Think Big, Act Bigger: The Rewards of Being Relentless. and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. Hayzlett is one of the most compelling figures in business today and Hall of Fame keynote speaker.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

LEARN MORE About Jeffrey's New Book "The Hero Factor" - CLICK HERE!

People often treat marketing like the lottery... All you need to do is SCRATCH & WIN! That was easy? But in reality, if you just play the lottery, you will ultimately loose more than you win. The games are designed not to make you rich, but to make money for the lottery or gambling organization. Few get lucky, so may try and fail.

There are those rare occasions where people figure out a strategy to legally beat the system. Marketing is a lot like the lottery. Once you figure out the formula, you can start to make more money than you spend (a profit). But, there are some basic things that people miss or try to skip over to claim their winnings that hinder their success:

* Audience - Who are they and where are they in the buying process?

* Targeting - Which media and messages are they paying attention to?

* Messages - What method of communication create that emotional connection?

* Timing - Are they actually seeing your messages when they want to?

* Noise - Standing out from the crowd?

In this episode, I will lay out how having a formula can help you get rich slow.  As Thomas Edison said, "I have not failed. I've just found 10,000 ways that won't work."