The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Nathan Hirsch is a 29 year old long time entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted virtual assistants, freelancers and agencies in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.

Learn More About Nathan & FreeeUp - CLICK HERE

Over the weekend I listened to two audio books. One was "Choose" by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.

What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers.

Think like the marketing world with a marketing mindset...

* What value are you adding to them?

* Give your best advice away

* Target your messages to specific audiences

* Think in sequences

* Focus on the end goal - Get permission to continue the conversations

In this episode, We will discuss the difference between sales and marketing, and how and why a marketing mindset will help you build long term relationships that will help you generate more and bigger sales!

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.

Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Bob Burg, coauthor of the international bestseller, The Go-Giver and a much sought-after speaker at sales and leadership conferences, is committed to inspiring the entrepreneurial spirit in us all. He shows that companies both large and small that conduct their businesses “The Go-Giver Way” are not only of much greater value to their customers; they are also significantly more functional, and profitable, as well.

Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages.

His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

Learn More About Bob & His Go-Giver Series - CLICK HERE

Have you ever worked with a customer who could not see the value that your products or service provided? Value is relative. Value is in the eye of the beholder. Although value is often view as a measurement of price, different people value different resources... time, money, status and more.

Value-based pricing is about basing price on the benefits perceived by the customer instead of on the exact cost of the product. People who value their time are more willing to pay for convenience. Have you ever paid for food delivery? People who value their money are willing to spend the time to save it. Have you ever driven an extra mile out of your way to save .01-.02⍧ a gallon on gas? You know what I am talking about?

There are three core value propositions

* It Saves Time

* Has an ROI (return On Investment)

* The Combo Platter (Low Price & Convenience)

In this episode, we will explore what values means to your customers, how to get them to tell you what they value, and how to deliver it!

Charlie Wedel is the CEO of 5D Creations, a creative design agency focused on website design and development for entrepreneurs and small to medium-sized businesses. With his passion for spirituality and consciousness, he brings a unique approach to website and graphic design that brings in the unique energy blueprint of the business and presents a finished product that every client is proud of and excited to share with the world. In addition to designing and developing, he also teaches people how to design and manage their own WordPress website.

Join Charlie's Online Startup Summit - CLICK HERE

Do you remember the movie "10"? It's an American romantic comedy by Blake Edwards, and starring Dudley Moore, Julie Andrew, and Bo Derek, and follows a man in middle age who becomes infatuated with a young woman whom he has never met, leading to a comic chase and an encounter in Mexico.

On LinkedIn, your perfect 10 is more than just your perfect avatar? I'd like show you something different... I've seen tons of courses and Gurus who promise "UNLIMITED LEADS" systems on LinkedIn, but they base most of those systems on connecting with mass quantities of people and hoping some will buy from you.

I like to focus on building lasting relationships with a limited amount of quality connections. How would your business be effected if you could add 10 QULITY new customers?

* Connect With 100 Quality People

* Expect The Pareto Principle To Kick In (80/20 Rule)

* Find and engage with 10% who actively WANT to buy from you!

In this episode, I will discuss what a QUALITY CONNECTION is? How to turn 100 connections into your Top 10, and how and why that will can create a more consistent and realistic path to success on LinkedIn!

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Contact Mark On LinkedIn - CLICK HERE

Everybody wishes they had an "Easy Button" that you could simply push and 'POOF'... good things just happen. If we all had that, nobody would have to work and nor would your products and services stand out as the right choice for your customers. But, we all want to make things easier and less complicated? That can be done with a little extra effort!

The definition of insanity is "Doing the same thing over and over and expecting different results" but I like to think of it as "Trying what everyone else is doing and expecting better results?"

What you really want is the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION! We all have assets of Time, Treasure, and Talent but you have to "Work To Your Strengths & Hire To Your Weaknesses." Do you have a plan to maximize your assets to help you achieve your goals?

Each goal has a cost of time and a cost of money...

In this episode we will explore some concepts where you can reinvent your business messages to get to the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION!

Ted Prodromou, America’s Leading LinkedIn Coach, is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press). Ted is a social selling expert and the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team creates advanced LinkedIn, Facebook, Google and social media lead-generation strategies for small to medium-sized businesses with over $100 million in revenue generated.

After 20 very successful years in the high-tech industry working for IBM, DEC and Cellular One, Ted’s IT career evaporated into thin air after the dot com crash. He was forced to reinvent himself and became a certified professional coach because he enjoyed mentoring his staff. While learning how to market his coaching practice, he fell in love with online marketing and lead generation which resulted in the shift from professional coaching to the creation of his marketing agency. Search Marketing Simplified, LLC.

Get Ted's Free Book Offer - CLICK HERE

Did you know that the average person get of has...

* Over 120 Email per Day

* About 200 Unread Emails In Their Inbox

* Has Over 8000 Emails In Their Inbox

* Has Around 40 Email Folders

This can lead to overwhelm while you are trying to stand out with your marketing messages. We all want to create that perfect email that gets users to sit up and take notice, and more importantly... Take Action!

Your audience is asking themselves 5 questions when they see any email come in when they get a business email...

Why is this important to me?

* How does this help me in my job?

* Is It Important/Urgent or Important/Not-Urgent?

* Why should I act on it?

* Will it save me time or money?

* Does it mean more work or less work?

In this episode, I will discuss the difference between how most people composed email (WIIAM) and how people read it (WIIFM). And get busy cleaning out your inbox!