The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Robert got an early start to his career. With a computer in his hands in 1980, he quickly realized how this new technology would have a major impact on our

society.

He is the author of the best-selling book, “Motivational Marketing,” which he wrote as a manual for understanding marketing from the customer’s emotional

perspective.

As a speaker, Robert has shared the stage with many of today’s business leaders and has appeared on national television, radio, and in print in many leading

magazines.

Today, he is the host of the Coach’s Corner podcast, and works almost exclusively with coaches hosting live web casts, seminars, and on-going training programs that help them have a bigger impact on the clients they serve.

Learn More About Rob's Marketing Thunder Training - CLICK HERE!

What if you started treating Linkedin like the dating app Tinder? Tinder allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties liked each other in the app. LinkedIn can be like a Business Dating app where people are more than just a pretty face.

Relationships take time, commitment and a plan. You need to approach LinkedIn connections as if you are meeting and reacting to someone in person. It's easy to hide behind a screen and a profile (like people do on dating apps), but it can come back to haunt you if you are not forthright!

You want to make sure you are treating people like you would do a relationship in any other part of your life...

* Make sure you are on the right platform - LinkedIn is Business to Business

* Research people before connecting

* Make your profile is Swipe Stopping - Expect people to research you

In this episode, I will explore that in more detail by using actual blog post titles form the Tinder website. We can all learn how to start grow and maintain better relationships online.

David Hancock is the founder of Morgan James Publishing and the chairman of Guerrilla Marketing International, and has co-authored sixteen books, including Performance Driven Thinking, The Best of Guerrilla Marketing and The Entrepreneurial Author. NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing. As founder of Morgan James Publishing, he was selected for Fast Company Magazine’s Fast 50 for his leadership, creative thinking, significant accomplishments, and his significant impact on the industry over the next ten years.

David also serves as president of the executive board for Habitat for Humanity Peninsula and Greater Williamsburg, and as chairman of the board of the National Center for the Prevention of Community Violence.

Learn More About David's Publishing Model - CLICK HERE!

People tend to think of social media posting as free advertising, and in some ways it truly is. I tend to look at it from a business sense as a gamble. It's more like a casino filled with loud and bright shiny neon slot machines calling out to you to drop in a dollar or two and hope that luck will be a lady tonight?

Social Media Is kinda like the  bright shiny Slot Machine of Marketing

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You Don’t Own It?

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You Can’t Control What’s Seen?

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You Can’t Rely On Statistics?

There are only three ways to make more money...

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Store Your Names In A Database

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Categorize Them

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Create A Communication Plan

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Execute

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Measure The Results

In this episode, we will discuss what you can do and should do with social media to make sure you don't get taken to the bank and play with house money!

Phil Brakefield is a best-selling author, speaker, consultant, promotional products expert, apparel guru, musician, ex professional athlete and obsessive marketing student and teacher. Helping small business owners...especially brick and mortar...get new customers and/or retain existing ones, is his passion.

A diverse background...from playing professional soccer to appearing in a movie to traveling on tour with Jimi Hendrix, Three Dog Night, John Denver, The Moody Blues, Led Zeppelin and dozens of others to writing a weekly marketing column for a major newspaper gave Phil a wide and diverse base he frequently brings into play to help his customers.

In addition, Phil is an avid amateur photographer, music lover and also serves on the board of the Chicagoland Dog Rescue.

Learn More About Phil's Philanthropy - CLICK HERE!

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People work hard to get new customer or to get customers to choose them. Let me let you in on a little secret.. You get to choose your customers as well!

People who value their own time… will value your time. People who understand Return On Investment… Will understand your value to them.

Old saying in business - Faster - Better - Cheaper... Pick Two! Beauty is in the eye of the beholder...and so is Faster, and Better, and Cheaper.

* Faster - Speed is the driving factor

* Better - Quality is the driving factor

* Cheaper - Price is the driving factor

There are only three ways to make more money...

* Sell more of the same to new people

* Get the same people to buy more

* Raise Prices

In this episode, we will explore your values system and how tha effects the customers that you attract and serve. The clearer you are on what you provide, the better you can attract the kind of customers you WANT to work with!

Priding himself on transparency, honesty, and consistency, Tomo is a content and copy veteran, with over a decade's worth of experience. Tomo has worked with names such as Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, selling over $16.5 million dollars worth of information products.  He currently runs his unique content company, WordsRWeapons, which works with Fortune 500 companies and even some smaller businesses to generate quality content at affordable rates.

Focusing on creating a positive environment for talented writers, Tomo manages to maintain an elite team that can write on any topic. This allows WordsRWeapons to act as a virtual writing department that grows and shrinks according to your business’s needs.

Having earned a reputation for transparency and integrity, I have enjoyed working with professionals like Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, I have sold more than $16.5 Million in products and services. I have found there is no substitute for living with intention. While homeless, I learned that being happy happens only by helping others. We all have more in common than not.

Learn More About Tomo's Writing Services - CLICK HERE!

What do you think LinkedIn is? If you are like most people (including Microsoft who owns it) it's considered the best play to find and post a job on the internet. It's so much more than that... it one of the the best personal branding tools out there (yes better than Facebook and Instagram combined)! LinkedIn is the de facto B2b business branding and marketing platform.

If you just pat attention to the content above the fold (on the page before you have to scroll), ther are multiple opportunities that you MUST take advantage of to make a great and lasting first impression. These could be the difference between a booming business or bust...

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The Background Photo

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Headshot

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Personal Tag Line

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Summary

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Links To More Info

In this episode, I will share some ideas how you can use the branding you create on LinkedIn and use it in other ways to promote and build your brand to multiple audiences.

J V Crum III is known for his LIVE On-Camera Trainings where he creates a Breakthrough for business coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. Named by Inc Magazine as one of the Top 13 Business Shows to listen to in 2017, JV is host of the syndicated radio show and podcast, Conscious Millionaire, and the best-selling author of “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds multiple certifications in NLP and has graduate degrees in three areas: law, business and psychology (JD, MBA, MS).

Get JV's High Performer Formula EBook - CLICK HERE!

When Someone asks "Who Is your Perfect Audience" and they answer “Everyone"… They are REALLY saying "They Don’t Really Know?”. If you don't know who you are talking to, how are you supposed to know what to say to them?

Marketing is a process. Do you understand WHY you are doing it? Of course to generate new sales, but is it driven by the activity or a focus? You can start out by asking yourself some questions...

* What is The Desired Marketing Goal?

* Is It Achievable?

* Is There A Smarter Way To Do This?

* Should I Be Doing This Myself or Pay Someone To Do It?

* What Would Happen If I Did Not Do This?

In this episode, I will discuss some tough possible answers to these tough questions. Once you learn to understand the "WHY" of your marketing, then it be comes easier to understand the "What" and "Who" you are marketing for.