The Baker & The Butterfly - Episode 14
STANDING OUT IN A WORLD OVERLOADED WITH CONTENT With Jamie Mustard (Author of 'The Iconist')
The Iconist teaches the primal laws of BLOCKS™ that can help any art, product, service, idea, or offering STAND OUT and generate demand despite a world overloaded with content.
As technology has made the human experience easier, it has also created an explosion of content, choice, products and services, all ‘diluting’ us as individuals. We are competing with a constantly increasing level of noise for the limited attention spans of those we are trying to reach.
Icons, or BLOCKS™, are the reason all messages, ideas, businesses, art, music, design, ads or any communication STAND OUT and take hold in the mind.
The Iconist can teach anyone how to use BLOCKS™–based on primal laws of human perception–to capture attention across any medium, in any field.
Follow Carl: @thebakersays
Follow Dan: @thebutterflysays