One of the more difficult things to predict in a merger and acquisition context is how the cultures of the two entities will merge. While many mergers claim to be a  ‘merger of equals’ the reality is far different as there is always one corporate winner that continues to exist and one corporate loser that simply ceases to exist. This is true across industries and countries; witness the debacle of DaimlerChrysler and the slow downhill slide of United after its merger with Continental.   

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