The BB&J Podcast

Meta- refers to something comprehensive or transcending. In the modern world, you'll usually hear it in the context of 'metadata' - data about data. But what does this have to do with marketing? The metadata for media is used by platforms and search engines for context of content. Watch this week's episode to learn how you can get the most out of your metadata.

What's the best time of day to post a video? Or send out a newsletter? These questions don't always have an easy answer, but answering them is critical for reaching your audience. In this episode of the BB&J Podcast, I provide strategies to find the best time of day to put out your content.

If you've been planning a new campaign, you may be hesitant about choosing a launch date. Figuring out when to start can take some work, but launching a campaign at the right time can make a world of difference.

You may use emojis🔣 with friends and family📱📱, but have you considered using them for your business? Emojis can be very 💪powerful💪 if used properly, providing context and consistency in content normally difficult to build🛠 and maintain. So next time your 👨‍💻posting online👨‍💻, consider throwing in an emoji😀!

If you've done traditional marketing before, you probably know about marketing in a specific area. However, you may be wondering how you go about that on social media. Not only can you target people in a specific area, but you can also do it much more reliably in a trackable fashion. Watch on to learn how!

People often use this time of year to do some cleaning and refreshing of their surroundings. If you have a website, it might be time to do the same for it. This week, I talk about some of the reasons to update your website.

Today, You'll Learn:

Last week, one of the ways I included for staying out of the spam folder was by modifying your CNAME file. So, what actually is that? Understanding what this file is, and how it affects your website is critical for domain authentication and more. This week, I give an introduction to what the CNAME file is and what you can do with it.

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It's happened to the best of us. You're trying to send out emails to your audience, but they keep going to the dreaded Spam Folder. It can feel like no matter what you try, your emails still get marked as spam. To kick off SEASON 3 of the BB&J Podcast, I go over some steps you can take to get yourself back into the inbox and engaging with your audience.

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Instagram and Facebook: it's platforms most of us spend plenty of time on. If you own a business, some of that time should be spent creating and posting content as your business. Posting consistently and tactically will make a huge difference for growth.

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How do you build brand awareness? What can you do to leverage the assets you already have and use to promote you and your brands? Answering these questions are vital for the growth of your business, especially if you're launching a new product.

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