The BB&J Podcast

Something I've been hearing a lot lately are questions like, "should I get on this social media platform?" Regardless of what platform it is, this is a great opportunity to build a new audience - or create a new audience - online. If you're considering expanding onto another social media platform, make sure you're doing so in a way that will 𝙢𝙞𝙣𝙞𝙢𝙞𝙯𝙚 the extra work you put, and 𝙢𝙖𝙯𝙞𝙢𝙞𝙯𝙚 the results you get out of it.

Getting the most out of your website: it's something we all want for ourselves and our brands. However, time and resources are limited, and we can't all personally build precisely what we're looking for on our own. Enter the plugin: software that adds functionality to your site and making your job easier. This week, we're getting into why and when to use plugins.

New campaigns are a great way to do anything from launching a new product to engaging with a new audience. Taking time and consideration in it is critical for any campaign's success. If you're considering launching a new campaign, make sure you are taking the time to start it at the best date.

In this podcast, I regularly talk about the benefits and applications of web design. However, what happens when the process goes wrong? Seemingly endless email chains, revision requests, only to produce a mediocre product. This week, I explore why web design can go wrong, and what the designer AND client need to do to prevent this.

When we think of 'accessibility' in websites, we typically think of the front-end user experience. However, not all users are the same, and it's important to be mindful of the needs of others to get the most out of their browsing experience. This week, I cover accessibility in web design and discuss steps you can take to make your website accessible for everyone.

Captions are something we often take for granted on most videos. The subtitles aren't always perfect, but they get the point across, and many prefer videos with the captions on. If leveraged effectively, captioning your videos can make a difference in the engagement you're getting on your videos.

How do you improve your presence on Google? How do you stand out from the competition in a way that is easy and scalable? Getting the most out of your content means making sure it reaches as many people as possible. By creating and optimizing your Google My Business Account, you can guarantee your business will make an impact on Google.

To wrap up our series on metadata, we're covering authorship in metadata. Images, blogs, even web pages have author attributes; this not only provides attribution of the content but the invaluable context for SEO optimization. Tune in to learn about what this metadata is, and how to get the most out of it. You can also check out previous episodes to learn more about metadata.

Continuing our series on metadata, this week we're covering creation date and modification date. When a piece of media is created is as important as where, and understanding how this data works is critical to optimizing your media. Whether it's an article, image, video, or anything in between, you need to be mindful of the creation date!

Last week, we covered general metadata. One important part of metadata is the location the media is associated with. Understanding how geotagging works, and how you can use it, is an important part of optimizing your content. This week, I parse through the jargon and cover the ins and outs of geotagging.