The BB&J Podcast

This week, we're starting a new series about common marketing terms. You may have heard these before, but aren't sure what they really mean, or how to implement them. To kick us off, I'm using this episode of the BB&J Podcast to talk about Inbound Marketing.

Well, it's official: we're in the holiday season. For many, this time of year is an opportunity to spend time with loved ones and reflect on the year. However, for businesses, it's a time when ad costs skyrocket. So, how do you stay in front of your audience during this season? Watch on and see how!

On this podcast, we usually talk about the positive aspects of branding. But what happens when roadblocks come up on our 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐣𝐨𝐮𝐫𝐧𝐞𝐲? The benefits are important, but the 𝘳𝘪𝘴𝘬𝘴 need to be addressed just as much. This week, we're going over common roadblocks you may experience in branding and effective strategies to deal with them.

Platforms change; they always have and always will. If you want to stay competitive online, you need to adapt to these changes. However, it can be challenging to stay on top of things, and effectively prioritize all of these changes and updates. This week on the BB&J Podcast, I talk about staying up to date with platform changes and developing effective strategies to move forward.

In past episodes, I've talked about 'social proof' in the context of online branding. But what exactly is it, and how does it lead to more business for you and your company? This week on the podcast, I get into social proof, and effective strategies to implement it.

5:13 - 5:35 How to build it online

11:07 - 11:32 How to leverage your social proof

If you're an expert in your field, you may hit a point where you ask yourself, "𝘢𝘮 𝘐 𝘨𝘪𝘷𝘪𝘯𝘨 𝘢𝘸𝘢𝘺 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩?" The education and insight you provide online 𝙣𝙚𝙚𝙙𝙨 to work for you. This week, we're getting into the nuance of what kind of information you should be presenting online from your industry, and the best ways to express it.

When building or creating a brand online, there are many things you can do that will make the growth more 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 and 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚. One of those things is: engaging with your audience! Commenting, asking for feedback - there are many ways you can go about this. This week, we're getting into some of the best ways you can 𝐞𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐨𝐧𝐥𝐢𝐧𝐞.

Last week, we talked about branding and how to build a 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤, 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 voice. However, establishing a brand isn't just about growth and engagement. This week, we're getting into how branding can go 𝙬𝙧𝙤𝙣𝙜, and steps you can take to prevent it.

A major part of marketing is branding; establishing a clear brand voice that showcases your organization is a powerful tool. Since the advent of corporate accounts on Twitter, many major brands have worked to give their brand a distinct, humanizing voice. If you have a brand you're looking to cultivate or grow, consider adding some personality!

Last week, we addressed joining a new platform. If you made the decision to follow through with this, you may be asking, "what's next?" Growing a new account reliably takes work, but when done effectively, it can build a solid audience for your business. This week, we're getting into starting off on a new platform 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙬𝙖𝙮.