I almost didn't start this podcast. I postponed it twice in 2020 because I was terrified no one would listen. Or worse, that they'd listen and hate it. But since then, that scary decision has led to over 1 million downloads, four podcasts, and over 8 million in online sales.

In this episode, I'm sitting in a podcast studio in LA after interviewing one of the biggest names in online marketing, and I'm thinking about how none of this would exist if I hadn't been willing to suck at something first. I'm also announcing that I changed the podcast name twice in 2023 because I've realized something crucial: we can't win without failing first.

This is about why being afraid to be a beginner again is the biggest barrier to your next level of success. If you've been holding back on something because you're "too established" to start from scratch, this one's for you.

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