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The Being Virtual Podcast - with Bob Cooney
The Being Virtual Podcast - with Bob Cooney episodes
- EP113 Bob Cooney's Virtual Reality Deep Dive - Leila Amirsadeghi of MESH (Part 2)
Leila Amirsadeghi is an author, speaker and XR & Immersive innovator with more than 20 years of experience working in Entertainment, Technology, Marketing & Event Production. She is also a founder & CEO of MESH Management, which is a consultancy providing strategic guidance, planning & execution of XR projects, immersive installations and interactive experiences. Their services include Brand & Business Development, Investor Strategy, G2M Marketing, Social Media, Venue Operations and much more.
In today’s episode, Bob will be talking with Leila about her learnings from OneDome Immersive in San Francisco, which shut down last year and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- How OneDome experiences work
- What are ultra-haptics and how they works
- How Leila markets OneDome
- What effect HoloLense had on their experiences
- How much they charge for the experiences
- Why is Meow Wolf so successful
- What's the difference between what OneDome is doing compared to Meow Wolf
Leila’s LinkedIn: linkedin.com/in/leilaamirsadeghi
MESH website: https://www.meshconnects.com/
OneDome Youtube: https://www.youtube.com/channel/UCP1IzFtVeQvM0wjfyKGCbZA
Sono Ultrasound Wipes: https://www.ultrasoundwipes.com/
Varwin website: https://varwin.com/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP112-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-1-ei85jk
22 min - EP112 Bob Cooney's Virtual Reality Deep Dive - Leila Amirsadeghi of MESH (Part 1)
Leila Amirsadeghi is an author, speaker and XR & Immersive innovator with more than 20 years of experience working in Entertainment, Technology, Marketing & Event Production. She is also a founder & CEO of MESH Management, which is a consultancy providing strategic guidance, planning & execution of XR projects, immersive installations and interactive experiences. Their services include Brand & Business Development, Investor Strategy, G2M Marketing, Social Media, Venue Operations and much more.
In today’s episode, Bob will be talking with Leila about her learnings from OneDome Immersive in San Francisco, which shut down last year and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Who is Leila and what does she do
- What is her background
- How OneDome has evolved
- What OneDome is about
Leila’s LinkedIn: linkedin.com/in/leilaamirsadeghi
MESH website: https://www.meshconnects.com/
OneDome Youtube: https://www.youtube.com/channel/UCP1IzFtVeQvM0wjfyKGCbZA
Sono Ultrasound Wipes: https://www.ultrasoundwipes.com/
Varwin website: https://varwin.com/
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP113-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-2-ei85n7
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP114-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-3-ei85q4
21 min - EP111 Bob Cooney's Virtual Reality Deep Dive - Stephen Greenwood of Ballast Technologies (Part 3)
Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity.
They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the centre of an experience that will blow their minds.
In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- How they manage their supply chain
- How repeatable is this aquatic experience
- Can they track movement in the water
- Where can people try their VR experience
- What are hygiene concerns for VR experiences in a pool
DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s
Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen
Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en
Ballast Technologies Website: https://ballastvr.com/
Ballast VR Facebook: https://www.facebook.com/BallastVR/
Ballast VR Instagram: https://www.instagram.com/ballast.vr/
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP109-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-1-ehhi6t
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP110-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-2-ehhidd
18 min - EP110 Bob Cooney's Virtual Reality Deep Dive - Stephen Greenwood of Ballast Technologies (Part 2)
Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity.
They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the centre of an experience that will blow their minds.
In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Stephen talks about the way they hold people in one place at the pool while in the VR experience
- Stephen talks about the technology being used in their VR experience
- Where did they first show off their DIVR experience
- Do they have a revenue share deal for their VR experience
- How long are the experiences and how much do they cost
- Stephen talks about the space VR experience
- What’s their funding model
- How do they protect their Intellectual Property
- What kind of devices are they using in their VR experiences
DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s
Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen
Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en
Ballast Technologies Website: https://ballastvr.com/
Ballast VR Facebook: https://www.facebook.com/BallastVR/
Ballast VR Instagram: https://www.instagram.com/ballast.vr/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP109-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-1-ehhi6t
19 min - EP109 Bob Cooney's Virtual Reality Deep Dive - Stephen Greenwood of Ballast Technologies (Part 1)
Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity.
They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the center of an experience that will blow their minds.
In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Who is Stephen Greenwood and what is his company about
- What do people really want and where does Stephen see fraction
- How is Ballast VR showing up at IAAPA in Orlando
- Stephen talks about DIVR VR experience
- In what sort of locations can their VR experiences be used
- Are lifeguards needed when using Ballast VR experiences
- The cost per experience
DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s
Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen
Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en
Ballast Technologies Website: https://ballastvr.com/
Ballast VR Facebook: https://www.facebook.com/BallastVR/
Ballast VR Instagram: https://www.instagram.com/ballast.vr/
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP110-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-2-ehhidd
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP111-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-3-ehhigv
20 min - EP108 Bob Cooney's Virtual Reality Deep Dive - Brent Bushnell of Two Bit Circus (Part 3)
Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA.
Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production.
In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Brent’s thoughts on AR
- Are they thinking about any sort of redemption or prizing component within their business
- Are there any VR experiences that may cause motion sickness but the experience is too good not to try it
- Brent’s thoughts on Birdly VR experience
- What’s Brent’s favourite VR experience
- Is Brent going to bring any asymmetric VR games into their amusement park
- Are they using a springboard to manage their content
- The pricing in Two Bit Circus
- What’s the impact of Oculus Quest on its consumer market
- What’s next for Two Bit Circus
Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/
Two Bit Circus website: https://twobitcircus.com/
Facebook: https://www.facebook.com/TwoBitCircus
Instagram: https://www.instagram.com/twobitcircus/
Two Bit Circus Foundation: http://twobitcircus.org/
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP106-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-1-ehhhqb
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP107-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-2-ehhht2
22 min - EP107 Bob Cooney's Virtual Reality Deep Dive - Brent Bushnell of Two Bit Circus (Part 2)
Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA.
Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production.
In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- How a pressure to open multiple locations impacted their expansion plans
- Why is it terrifying for an entrepreneurs to put their creation out there in the world
- How Two Bit Circus deals with their investors and the pressure to hit the numbers
- What were the learnings around Virtual Reality in their location
- What VR technology do Two Bit Circus use in their location
- Brent’s impression on the Beat Saber game
- Brent’s impression on the Maze VR game
- How important is the games refresh when investing in VR platforms
- Do you actually need multiple VR games or is one good one enough
- Pay As You Go vs. Pay At The Door
- How big of a part of Two Bit Circus business food and beverage is
- Are there any issues with alcohol consumption in VR
Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/
Two Bit Circus website: https://twobitcircus.com/
Facebook: https://www.facebook.com/TwoBitCircus
Instagram: https://www.instagram.com/twobitcircus/
Two Bit Circus Foundation: http://twobitcircus.org/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP106-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-1-ehhhqb
20 min - EP106 Bob Cooney's Virtual Reality Deep Dive - Brent Bushnell of Two Bit Circus (Part 1)
Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA.
Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production.
In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Who is Brent Bushnell and what he does
- How many people were there in the STEAM carnival
- Why did Brent add an ‘A’ in STEAM
- What is STEAM Carnival
- What’s new with Two Bit Circus Foundation
- Can other VR arcades license or create their own STEAM building programs
- What is anti-Gala?
- Why did Brent chose micro amusement terms to describe their business
- Does Two Bit Circus market themselves as a concept or as separate attractions
- Marketing nuggets Brent shares
- Early days of Two Bit Circus opening
- How Two Bit Circus deals with under-attraction
Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/
Two Bit Circus website: https://twobitcircus.com/
Facebook: https://www.facebook.com/TwoBitCircus
Instagram: https://www.instagram.com/twobitcircus/
Two Bit Circus Foundation: http://twobitcircus.org/
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP107-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-2-ehhht2
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP108-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-3-ehhi1e
21 min - EP105 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 3)
Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work.
As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it.
In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Why you should consider improving the look of your VR space
- How can arcade owners broaden their audience
- How can small businesses do digital marketing effectively on their own
- Why data is important when determining your business plan
Victor’s LinkedIn: www.linkedin.com/in/vmachado
Post&Wall website: https://www.postandwall.com/
Facebook: https://www.facebook.com/postandwall
Instagram: https://www.instagram.com/post_and_wall/
Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe
15 min - EP104 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 2)
Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work.
As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it.
In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Why your business statement is important
- What is retargeting
- What ‘capture the record’ means in marketing
- ‘Time to respond’ and why it affects sales
- How to do thought leadership marketing if you’re selling a solution in VR
- Why you should cater women demographic
- What arcade owners should do to attract more female customers
Victor’s LinkedIn: www.linkedin.com/in/vmachado
Post&Wall website: https://www.postandwall.com/
Facebook: https://www.facebook.com/postandwall
Instagram: https://www.instagram.com/post_and_wall/
Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn
24 min
About The Being Virtual Podcast - with Bob Cooney
From the publisher's feed
We've turned Bob's Being Virtual Show and other events into podcasts, for those of you who prefer to listen while on the go.
Join Bob as he explores the business of virtual reality in a series of live interviews. Each features a new, unique guest from the world of VR, with some augmented and mixed reality thrown in. Bob cuts through the virtual crap to find the real stories of people making, and losing, money in VR, so you can make better decisions about where to invest yours.
For more information go to www.bobcooney.com
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